Basic Info

Core Competencies: Full Service, Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Public Relations, Media Buying/Planning, Strategy and Planning

Founded in: 1991

Employees: 120

Awards: 144

Creative Work: 632

Clients: 57


Contact Information

100 Fifth Avenue
New York New York 10011
United States
Phone: (+1) 212 431-4694
Email:

Sal DeVito

Executive Creative Director and Co-Founder

Phone: (+1) 212 431-4694

ellis verdi

President and Co-Founder

Phone: (+1) 212 431-4694

Core Competencies: Full Service, Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Public Relations, Media Buying/Planning, Strategy and Planning

Founded in: 1991

Employees: 120

Awards: 144

Creative Work: 632

Clients: 57

DeVito/Verdi

100 Fifth Avenue
New York New York 10011
United States
Phone: (+1) 212 431-4694
Email:

Sal DeVito

Executive Creative Director and Co-Founder

Phone: (+1) 212 431-4694

ellis verdi

President and Co-Founder

Phone: (+1) 212 431-4694

Quick Thoughts on Word of Mouth and the Healthcare Industry

The critical nature of word of mouth (WOM) marketing as it relates to choosing hospitals, doctors and it’s overall impact on healthcare choices still needs study—after all, the decisions made are serious/important. Many recent hospital studies maintain its importance and past research certainly identifies WOM as critical in healthcare choices, as it feeds reputation. Has this factor changed as the internet has become a more important part of the consumer healthcare journey? Or has it simply transitioned into eWOM online? There is no doubt WOM is critical and how to instigate it just as important, especially when typical digital targeted efforts and direct marketing may or may not help. PR is usually the vehicle of choice (at one point Mayo measured ‘happy patient’ WOM) but as important as it is, it is not enough to work alone in this area. WOM is also about promoting ‘trust’—the structure every brand is built on. Finally, (International Journal of Business and Management; Vol. 10, No. 4; 2015) WOM is most critical in another serious/important decision: financial services, which operates in a similar manner—especially among younger people.

A recent meta analysis provides an interesting ‘round up’ on past research worth reading.