Press Releases - Havas - Adforum.com https://www.adforum.com/agency/4996/press-releases/rss Havas Press Releases at Adforum.com en-us Adforum.com Copyright 2017 The Havas Group announces it is in exclusive negotiations to acquire Fullsix Group https://www.adforum.com/agency/4996/press-releases/50594/the-havas-group-announces-it-is-in-exclusive-negotiations-to-acquire-fullsix-group https://www.adforum.com/agency/4996/press-releases/50594/the-havas-group-announces-it-is-in-exclusive-negotiations-to-acquire-fullsix-group The Havas Group today announced it has entered into exclusive negotiations with the management of FullSIX Group and Motion Equity Partners, in view of acquiring FullSIX, one of Europe's leading independent digital communications groups. The transaction, expected to close during the month of October, is subject to a consultation process with FullSIX staff representatives. Founded in 1998 in Paris by Marco Tinelli and his partners, FullSIX generates gross margin of around €60 million and employs over 600 people based in France, Portugal, the United Kingdom, Spain, the United States and Italy. The acquisition will be a key growth driver for both groups.

Yannick Bolloré, Havas CEO, had this to say: "I am delighted to welcome all the FullSIX talents into the Havas family. We share common values and we both put innovation and integration at the heart of everything we do. I am confident that Marco and his team will further reinforce Havas' expertise on behalf of our clients, and that Havas will provide FullSIX with a major new source of growth."

Marco Tinelli, FullSIX Group President, added: "We are happy and proud to be joining the Havas Group. This is an enormous opportunity for the FullSIX Group and all its talents and clients. We will continue to drive the market forward, with even greater ambition than before. Havas is a dynamic, entrepreneurial group that will bring us the clout, the network and the talents we need to develop even faster. FullSIX will add to and develop the Havas Group's Digital & Data scope and expertise. We are very close in terms of culture, our knowhow is largely complementary and our ambitions are the same."

Marco Tinelli will continue as President of the FullSIX group and Yannick Bolloré will oversee the process of integrating entities into the Group.

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2015-09-24 00:00:00
Havas Acquires mCommerce Specialist Plastic Mobile https://www.adforum.com/agency/4996/press-releases/41918/havas-acquires-mcommerce-specialist-plastic-mobile https://www.adforum.com/agency/4996/press-releases/41918/havas-acquires-mcommerce-specialist-plastic-mobile Havas, in a bid to strengthen its mobile and digital capabilities in North America, has acquired Toronto-based Plastic Mobile, a mobile specialist that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives. Terms were not disclosed.

The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all operations in a given city within a single complex.

Havas said that Plastic Mobile would be integrated within Canada's Havas Village offer, which also includes Havas Worldwide, Havas Worldwide Digital, and Havas Media. However, Plastic Mobile services will be available to clients across its North American footprint, the company said.

“You’ll see us in Canada start to expand into new and interesting disciplines with a fair amount of speed and scale,” Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, said in an interview with The Globe and Mail in December.

Yannick Bollore, Chairman and CEO of Havas Group, commented: "I'm thrilled to welcome Plastic Mobile to the Havas Group. Plastic Mobile is the premier agency for mobile and digital needs in the Canadian market. With proven results and savvy business strategies that propel top-tier brands into the fast-paced mobile revolution, this acquisition will strengthen our digital potency and capabilities."

Havas clients in Canada include Hershey Canada, New Balance, Couche-Tard and Michelob Ultra. Plastic Mobile has worked for clients including Rogers Communications Inc., Bank of Nova Scotia and online retailer Beyond the Rack.

"As mobile continues along its explosive growth path, our agency recognized that it was the right time to join a large international group in order to continue our development and attract more Fortune 500 brands," Melody Adhami, President of Plastic Mobile, said of the acquisition. "Being part of Havas will enable us to benefit from the strategic advantages of a world leader in communications and its network of industry experts and global resources.

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2015-02-24 00:00:00
Havas Media Group partners with content marketing platform https://www.adforum.com/agency/4996/press-releases/41421/havas-media-group-partners-with-content-marketing-platform https://www.adforum.com/agency/4996/press-releases/41421/havas-media-group-partners-with-content-marketing-platform Havas Media Group has formally partnered with the content marketing platform NewsCred, in a bid to expand its content capabilities.

Through the partnership, Havas Media Group will have access to 5,000 publishers including the Associated Press, Al Jazeera, the BBC, Bloomberg, CNN, The Economist, The Guardian, Gawker and New York Magazine.

NewsCred’s cloud-based software will improve the way Havas Media Group clients manage the creation and production of content. All clients of the Havas group can also use the software to improve their own company websites.

The HMG social shop Socialyse will use the NewsCred software to improve its social campaigns. Socialyse’s "social newsrooms", currently in London, New York and Paris, are already using the software

Dominique Delport, the global managing director of Havas Media Group, said: "2015 is the year of content for Havas. This has been an incredible nine months of working together and we are so pleased to formally add the team at NewsCred to our future.

"This New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure."

This article was first published on campaignlive.co.uk

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2015-02-17 00:00:00