TitleOperation Santa
Agency
Campaign Operation Santa
Advertiser U.S. Postal Service
Brand USPS
Date of First Broadcast/Publication
Business Sector Postal, Courier & Shipping Services
Story Children's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. The Operation Santa website allows visitors to browse handwritten letters and choose ones to respond to with gifts. Once they adopt a letter, they can take their gifts to a nearby Post Office, wrap them, write a reply from Santa to the recipients, and send the whole happy package off in time for Christmas.
Media Type Public Relations
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