TitleThe Issue Within The Issue
Agency
Campaign The Issue Within The Issue
Advertiser Ali Forney Center
Brand Ali Forney Center
Date of First Broadcast/Publication 2021 / 12
Business Sector Institutional/Public Interest/Non-Profit Org.
Story 40% of the homeless youth population in New York City identifies as LGBTQ+. To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine, and developed an issue where 40% of the total ad inventory—our 28-page magazine with a magazine—was dedicated to the challenges this group faces. We enlisted journalists and editorial experts to bring the stories of LGBTQ+ youth homelessness to life. Each page of The Issue Within The Issue had a call to action via QR code, so readers could learn more and/or donate.
Media Type Print
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