Harry (Bee) Bernstein is the new Chief Creative Officer of Havas New York. With his appointment comes the acquisition of his trend-setting digital agency, The 88, now an extension of Havas’ cultural network dedicated to emerging consumers, The Annex.
With over 17 years in the industry, Harry’s unique blend of traditional and non-traditional experience has enabled him to develop an uncanny ability to understand contemporary culture and technology and align it with brands to create authentic creative campaigns. For the last seven years, Harry has served as founder and Chief Creative Officer of The 88 where he has evolved the agency into a robust digital offering, staying ahead of the curve at any given moment and servicing the needs of globally recognized brands like adidas Originals, L’Oréal, Tailored Brands, MARS, Bacardi and Bloomingdale’s.
Prior to launching The 88, Harry left agency life for Rockstar Games, where he developed promotional campaigns for the world’s leading video games, including Grand Theft Auto 4 Episodes from Liberty City. Before that, he worked at Berlin Cameron on vitaminwater, Coca-Cola, Lincoln, Ford, Belvedere, Boost Mobile, Heineken and Heineken Light. Harry got his start at Ogilvy and Mather New York, where he worked on global brands like IBM, Sprite, Kodak and American Express.
Described by many as someone who never stops, Harry finds numerous ways to spend his time when not in the office, whether hanging with his 3 year old son Lorenzo, studying meditation, documenting his favorite people and places with his Leica, or doing what he used to do – hanging out in streets of New York, looking for inspiration and connecting with cultural leaders.
Jeff joined Havas New York as Managing Director of digital businesses. In his role, he oversees the agency’s 20 year relationship with IBM including cognitive innovations with IBM Watson. In addition, he focuses on customer experiences brought to life for our clients through design, content, data, and technology. Jeff brings with him a deep background in helping brands build stronger customer relationships through storytelling and technology. From boutique consultancies to global agencies, Fortune 100 brands to start-ups, for over 15 years he has helped businesses build strategies for how digital can drive growth. Previous to Havas, Jeff was a partner at Trade NTE, a boutique consultancy focused on narrative design and data-driven storytelling to reframe how brands go to market. While there, he launched content platforms for GE Capital and Bank of America. Prior to that, Jeff led the digital practice at Publicis on the Citibank business where he led the U.S. Olympics campaign and introduced the Google Wallet brand partnership. Jeff’s work in media and entertainment has been quoted by Adweek as “rewriting the rules of movie marketing” for Paramount Pictures.
Sophie is the Executive Strategy Director at Havas New York, joining after acquisition of trend setting digital agency The 88 – a new extension of Havas’s cultural network dedicated to emerging consumers – The Annex.
At The 88, Sophie built the strategy discipline from scratch to include brand, social, digital and trend forecasting in addition to analytics and paid media. She was instrumental in winning and growing all key 88 accounts including adidas, Bloomingdale’s, L’Oreal, NARS and Louis Vuitton.
Prior to The 88, Sophie worked on Budweiser Global at Anomaly NY, and held several client side marketing roles in the UK in the fashion and F&B categories. She studied Social Sciences at Cambridge University.
Outside of work, Sophie is a wellness fanatic and can be found at yoga, in a himalayan salt room or trend spotting on Howard Street (green juice in hand).
Tim Maleeny is Chief Strategy Officer, North America, tasked with contributing to Havas’ growth platform strategy, expanding the agency’s trategic capabilities, and personallyadvising top-tier North American clients as part of the agency’s ongoing mission to be the most meaningful partner to the modern CMO
In addition to his role as Chief Strategy Officer, North America, Tim also serves as President of Havas New York, helping the flagship agency continue to break tradition under the leadership of New York’s CEO, Laura Maness.
Tim returns to Havas from R/GA, where he was Executive Director of Brand & Marketing Strategy. Prior to that he led the NY office of Heat+Deloitte Digital, as CSO and General Manager. A former head of planning for Ogilvy, Tim brings almost two decades of experience in strategy, consulting and campaign development for clients across virtually every product category.
A bestselling author of four award-winning novels, Tim is known for his narrative approach to building integrated campaigns. He has degrees from Dartmouth College and Columbia University, where he’s also served as an adjunct professor of marketing.
This is his second tour of duty at Havas, where he was previously CSO and co-managing partner of the New York Office. Tim lives in Tribeca with his family.
Phone: (+1) 312.543.1806
Laura Maness is CEO of Havas New York's flagship office. In this role, Laura is tasked with driving culture, talent and innovation, while servicing some of the most recognized companies and brands in the world including IBM, TD Ameritrade, Liberty Mutual Insurance, The Hershey Company, NetJets, Keurig Green Mountain, Heineken's Dos Equis, Edible Arrangements, Dream Bed by Mattress Firm and more.
Since taking the helm in Spring of 2016, Laura has continued to transform the New York office through the acquisition of new talent (including an entirely new executive leadership team), new business, and championing the group's unrivaled 'Together' strategy and Village model #ToBetterTogether. Leveraging competitive offerings in cognitive, performance media and data science to further fuel radical collaboration and rapid idea formulation, the agency is gaining greater visibility and positive momentum, evidenced by the return of RB's iconic Air Wick and Clearasil brands to it roster (from Droga5), as well as an appointment to the Civic Nation's Creative Alliance Board as one of the pioneering agencies tasked to create positive change amongst communities around the world. One of the first Creative Alliance initiatives included launching a new marketing campaign for the US Digital Service (a startup within the White House) with a familiar face: Steve Jobs. Consistent with Havas New York's storied history of firsts, it's the first marketing material to ever feature footage of the late Apple co-founder outside of the Cupertino company's own advertising. 2016 also marks the year Havas New York delivered the industry's very first cognitive marketing campaign (TD Ameritrade "Most Confident Fan") that took advantage of IBM Watson's computing power to determine the confidence level of football fans.
Prior to her role as CEO of Havas New York, Laura served as U.S. Chief Growth officer for Havas Worldwide North America and Managing Director of Havas Worldwide Chicago Group. With over 20 years of strategic marketing and leadership experience, ranging from digital pure-play agencies to globally integrated ad networks, Laura spent three years there spearheading new business development, organic agency growth and strategic brand building across Havas North America resulting in two consecutive years of more than 35% revenue growth and a >300% increase in profitability in Chicago, with new business wins that included Sears Holdings, DISH Network, RJR, Ragu, Bertolli and Moen, all while becoming a first-time mother.
Before Havas, Laura was SVP and chief marketing officer of Propane Studio, one of the fastest growing independent digital agencies with offices in San Francisco and New York. Prior to that, Laura oversaw a period of explosive growth for FCB West across their San Francisco, Seattle, and LA offices, and previously held management positions with Chicago-based digital shops including WPP/Wunderman-owned Designkitchen, Black Dog Interactive. She began her career as an early pioneer in the 90's digital "pure play" era and worked on one of the first hybrid (traditional and digital) teams for Publicis/Leo Burnett's interactive marketing arm, Giant Step (now Arc Worldwide), servicing the agency's largest account at the time, General Motors/Oldsmobile.
Laura earned a bachelor's degree in communications and marketing from Loyola University Chicago, and attended Hyper Island's Master Class executive program. She enjoys providing industry guidance through her affiliations with the 4A's and Mirren and championing women in leadership as a 3% Conference mentor, TedWomen supporter and committee member of She Runs It (formerly AWNY).
In her time away from the office, Laura currently resides with her husband and young son in New York's Tribeca neighborhood and enjoys pilates, river walks, pop up shops and bold California reds.
Instagram / Snap: @lauramaness
Morgan has been working in integrated advertising communications for 20+ years in both Western Europe and North America. As Managing Director he is responsible for a large portfolio of business as well as a part of the New York Management Team.
Morgan began his career at D’Arcy New York working on P&G brands such as Ivory Snow and the launch of Swiffer. He then moved to Y&R to work on the pilot “Integrated Solution” for Sony Electronics that successfully created a new agency structure and re-launched the Sony Walkman, MiniDisc and Handycam brands in North America.
His career then took him to London for 6 fantastic years where he had the opportunity to “Go Digital.” Working at Agency.com running British Airways and then later joining the management team that launched the highly successful London office of Fullsix interactive.
Back in NY again, Morgan joined BBDO Worldwide where led the Gillette, Lowe’s, CVS, and Campbell’s Soup businesses.