Press Releases - Havas New York - Adforum.com https://www.adforum.com/agency/5057/press-releases/rss Havas New York Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Con Edison Appoints Havas New York As Lead Agency - News https://www.adforum.com/agency/5057/press-releases/65578/con-edison-appoints-havas-new-york-as-lead-agency-news https://www.adforum.com/agency/5057/press-releases/65578/con-edison-appoints-havas-new-york-as-lead-agency-news 2017-07-18 14:06:35 Why 20 Top Ad Agencies Joined Forces For Public Good https://www.adforum.com/agency/5057/press-releases/62139/why-20-top-ad-agencies-joined-forces-for-public-good https://www.adforum.com/agency/5057/press-releases/62139/why-20-top-ad-agencies-joined-forces-for-public-good Back in 2014, the White House rolled out a bold new campaign to help inspire not only awareness, but sweeping changes in the cultural attitude toward sexual assault on college campuses. "It's On Us" enlisted celebrities of all stripes, from Kerry Washignton, Connie Britton, and Common, to campus leaders, survivors, and athletes, to spread the message that sexual assault of any kind is unacceptable and will not be tolerated. That campaign was created by agency Mekanism, and now the creative shop, along with fellow agency Wolf & Wilhelmine, has helped bring together a collection of other top agencies to collaborate on campaigns for social good.

The Creative Alliance is made up of 20 creative, technology, design, and communications agencies, to support Civic Nation, a non-profit, non-partisan organization that uses organizing, engagement and public awareness to address some of the nation's most pressing challenges, including White House-launched initiatives. Members include Mekanism, Wolf & Wilhelmine, BBH, Matter Unlimited, Republica, Sub Rosa, 72andSunny, HUGE, The Black Sheep Agency, Blue Engine Message & Media, TruthCo., Spark, Chapter, Translator, RPMGRP, Havas Worldwide New York, Big Spaceship, AKQA, Briefcase and Sew L.A.

Mekanism president and CEO Jason Harris says that the "It's On Us" campaign helped redefine how The White House partners with outside agencies to tackle civic issues. "From the success of that experience, we realized that this could be so much bigger than one issue," says Harris. "So we worked with Civic Nation to gather our friends that run agencies, and we formed a super-friends network in which we could tap lots of talent in the industry to create awareness and activism for dozens of issues. Everything from immigration to education to empowering women could be professionally campaigned. From that initial spark came the recruitment of the agencies and the official development and launch of the Alliance."

Michael Ventura, founder and CEO of Sub Rosa, sees the new partnership as a prime example of a sum being greater than its parts, and cuts out some of the usual collaborative issues faced on corporate projects. "By participating in this group, we’re able to leverage each other's strengths, collaborate openly and with clear alignment on the greater good," says Ventura. "Too often, 'cross-agency teams' make true collaboration difficult—as practice areas, timelines, and budget allocations are often overly prescriptive. However, with the Creative Alliance, we’re truly run as a team of equals and working toward goals that are massively important to our country. The fact that this work is volunteer-based has a self-editing effect. Everyone in the circle wants to be there for the right reasons."

On any given business day, these agencies are either fighting over new clients, or are creating work for competitors fighting for our attention. Wolf & Wilhelmine founder Heidi Hackemer says the dynamic between agencies changes when it's not about just winning. "When it comes to the Creative Alliance itself, we pointedly put companies in rooms together who would traditionally consider one another competitors and instead say, 'let's solve this problem,'" says Hackemer. "At the end of day, we're all good people who respect one another and get that the Alliance is not about winning but about solving. The all-hands-on-deck attitude and lack of ego has been refreshing to say the least." 

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2016-11-11 00:00:00
While the #postitwars rage, the Post-it brand soars https://www.adforum.com/agency/5057/press-releases/62140/while-the-postitwars-rage-the-post-it-brand-soars https://www.adforum.com/agency/5057/press-releases/62140/while-the-postitwars-rage-the-post-it-brand-soars These days, the best advertising often isn’t even advertising at all.

What started off as friendly banter involving Post-it notes and a handful of agencies on New York City’s Canal Street has become a viral global phenomenon, reaching as far as Manchester and Tokyo. But through all the displays of multicolored artwork, the biggest winner in the “Post-it wars” has been the Post-it brand.

It all started two weeks ago, when “Hi” appeared on a window of a building at 75 Varick Street. Across the street at 200 Hudson Street, agency Havas Worldwide responded with “Sup.” Companies including Biolumina, Cake Group, Getty Images, Harrison and Star and Heartbeat Ideas jumped in with their own Post-it displays.

The back-and-forth resulted in thousands of pictures and posts appearing on Twitter and Instagram around the hashtags #canalnotes and #postitwars. The two hashtags combined have been used over 10,000 times between May 11 and May 24, according to Amobee Brand Intelligence. Post-it got a lift in brand recognition worth $2 million from all the social, digital, print and digital exposure, according to sponsorship analytics firm Apex Marketing Group. More than three-quarters of this lift can be attributed to social and digital, said Eric Smallwood, managing partner at the firm.

3M’s sticky note has not only helped agencies craft everything from The Simpsons’ Marge and Maggie to the Snapchat ghost icon on their windows, but has also been quick to jump in on all the social media action. The brand sent deliveries of Post-it notes to all the participating agencies — including Havas Worldwide and Horizon Media — and also retweeted the agencies, pinned posts and shared several posts on its Instagram account, using the hashtags #positwars and #canalnotes. (Not to be left out, Staples sent reinforcements of its generic in-house stickies brand.) Post-it tweeted or retweeted 111 times in the past two weeks, according to social analytics firm Brandwatch.

“While the initial activation was organically sparked by the Canal Street agencies, we were tipped off by buzz and conversations on social media,” said Jeff Hillins, global business director of the 3M stationery and office supplies division. 3M jumped in with what he called a “a supply and amplify approach.”

“What could have been an event that reaches only a few blocks is now extending around the world, thanks to online buzz,” said Kristen Nozell, strategist at Red Peak Branding. “By participating, 3M shows that they are a brand that celebrates and enables this kind of creative expression — and they make this statement in a very organic and authentic way since they joined in, rather than pushing the message.”

Tapping into the cultural zeitgeist is the most powerful way to build brand equity, said Agathe Blanchon-Ehrsam, global CMO at Vivaldi Partners. That explains why brands have increasingly started paying more attention to social chatter. It also pays to listen — just consider TGI Friday’s response to Deadpool’s reference of it or how Vans got in on the action with the “Damn Daniel” meme exploding.

For agencies, the #postitwars exercises were a way to unleash some creative juices, even if they come at the expense of not billing clients. “The level of participation transcended teams,” said Maikel O’Hanlon, vp of social media strategy at Horizon Media. “It became an opportunity for a lot of people to unlock their creativity, and that was the most rewarding aspect.”

While the battle may still be raging for some, Havas declared victory in the Post-it war yesterday — creating a single, gigantic illustration in the form of a “mic drop” made up of 6,000 Post-it notes that spans several floors and the entire façade of its building. The declaration isn’t necessarily premature: Amobee ranked Havas the highest among the participating agencies, with a 41 percent digital engagement, based on what content people are seeing, interacting with and engaging with the most online.

“It is a testament to Havas’ creative command and an expression of our creative culture,” said Laura Maness, president at Havas New York. “We wanted to go out with a bang.” 

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2016-05-25 00:00:00
Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man https://www.adforum.com/agency/5057/press-releases/62138/jonathan-goldsmith-ends-his-epic-run-as-dos-equis-most-interesting-man https://www.adforum.com/agency/5057/press-releases/62138/jonathan-goldsmith-ends-his-epic-run-as-dos-equis-most-interesting-man After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final ad, which broke today, in which he makes a suitably grand exit.

The character, however, will live on—as the Heineken brand prepares to introduce a new Most Interesting Man later this year.

"From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know 'The Most Interesting Man in the World' will continue to endure and grow, as the character's story is bigger than one individual," Andrew Katz, vp of marketing for Dos Equis, said in a statement.

He added: " 'Stay Thirsty' isn't just a tagline. It's a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do."

As for Goldsmith, 77, he gets one last parade past his numerous and varied admirers as he prepares for his most interesting trip yet—a mission to Mars. There's also one final amusing voiceover line, which we won't reveal here—as it's just better to hear for yourself.

The 60-second spot from Havas Worldwide launched Wednesday on YouTube and will air on TV just once—during Thursday's matchup between the Cleveland Cavaliers and Los Angeles Lakers on TNT. That game will see another kind of farewell—it's the last match-up between Kobe Bryant and LeBron James.
The final Goldsmith spot also comes with a special auction. In early April, the beer brand will give away the character's worldly possessions on DosEquis.com, including the tuxedo he wore to his final masquerade, his Spanish guitar and mariachi suit, and even the astronaut suit from his last visit to space, in 2010. 

 

Read more here: http://www.adweek.com/news/advertising-branding/ad-day-jonathan-goldsmith-ends-his-epic-run-dos-equis-most-interesting-man-170076 

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2016-03-09 00:00:00
Havas Promotes Chief Growth Officer Laura Maness to NY President https://www.adforum.com/agency/5057/press-releases/62135/havas-promotes-chief-growth-officer-laura-maness-to-ny-president https://www.adforum.com/agency/5057/press-releases/62135/havas-promotes-chief-growth-officer-laura-maness-to-ny-president Havas has promoted North America Chief Growth Officer Laura Maness to the newly created role of Havas Worldwide New York president, effective March 1.


Ms. Maness, who joined Havas' Chicago office in 2013 as U.S. chief growth officer, will report to Andrew Benett, Global CEO, Havas Worldwide and Havas Creative Group. She will relocate to New York City. The agency is in the process of looking -- mainly externally -- for someone to fill Ms. Maness' previous role, said Mr. Benett.
Aside from managing day-to-day activities in the New York office, Ms. Maness will handle key accounts, such as Liberty Mutual, Dos Equis and TD Ameritrade, added Mr. Benett. He said she will also use her "depth and breadth of leadership skills" to drive culture, talent and innovation.


During her time in Chicago, Ms. Maness helped the office achieve strong growth, winning accounts such as Moen, Ragu, DISH Network and Sears Holdings' Craftsman, DieHard, Kenmore and Kmart brands.
Havas Worldwide Chicago is one of the agency's "best and brightest villages," or offices in which all disciplines are integrated into one P&L, said Mr. Benett. While Ms. Maness won't exactly replicate her work to build the Chicago office, he said she'll bring some of that thinking to New York.


"To have 37 villages around the world, with not just creative and media but all relevant disciplines integrated, it's the largest, most scaled offer in the industry, so we need the New York village and all flagship villages to help lead the way in regard to innovation, culture and growth," said Mr. Benett.


Havas, he added, has been investing heavily in bringing a new wave of leadership to its creative group, so one of the main priorities for the year is to "take the level of our creativity up a few notches."


Last February, North America Chief Strategy Officer Tim Maleeny, Global Chief Marketing Officer Matt Weiss and former Global Chief Digital Officer Sean Lyons were named managing partners for New York, overseeing daily operations for the office, in addition to handling their other responsibilities. Mr. Lyons left the agency six months later to return to R/GA in the role of U.S. president. He had previously worked at R/GA for about a decade.


With Ms. Maness' appointment, Mr. Maleeny will focus on his role of chief strategy officer for North America, while taking on the additional task of leading more strategic initiatives across the continent. Mr. Weiss, who will continue serving as global CMO, will take on the dual role of global chief revenue officer, a new position for the firm. He will focus on steering growth for Havas and its clients, said Mr. Benett. 

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2016-02-10 00:00:00
In Holiday Ad Blitz, Emotional Commercials Come Out on Top https://www.adforum.com/agency/5057/press-releases/62134/in-holiday-ad-blitz-emotional-commercials-come-out-on-top https://www.adforum.com/agency/5057/press-releases/62134/in-holiday-ad-blitz-emotional-commercials-come-out-on-top Havas' ad for TJX, "Bring Back the Holidays," was named the "Most Relevant Holiday Ad" for the Wall Street Journal.

 

Read more here: http://www.wsj.com/articles/in-holiday-ad-blitz-emotional-commercials-come-out-on-top-1450888578 

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2015-12-23 00:00:00
Remix Bob Dylan Songs in Your Own Way at Sony's Interactive Site https://www.adforum.com/agency/5057/press-releases/62133/remix-bob-dylan-songs-in-your-own-way-at-sonys-interactive-site https://www.adforum.com/agency/5057/press-releases/62133/remix-bob-dylan-songs-in-your-own-way-at-sonys-interactive-site Fans of Bob Dylan can get creative with some of his original sixties recordings at a new microsite experience launched by Sony. Created to celebrate the release of "Bootleg Series Volume 12, The Cutting Edge" from Sony Legacy Recordings, the site, Studio A Revisited, recreates the 1965-1966 production studio where Dylan recorded seminal albums "Bringing It All Back Home," "Highway 61 Revisited" and "Blonde On Blonde."


Created by Studio 6, Havas Worldwide's content production studio, the microsite features three experiences: "Jam Session," where users can play with four track studio "stems" made available to the public for the very first time, to remix tracks such as "Like A Rolling Stone"; "Listening Session," an interactive timeline featuring snippets of songs in their unfinished form, photographs, stories, studio artifacts, and sound engineer notations; and "Singing Session," which lets fans attempt to match some of Dylan's legendary vocals. If Dylan karaoke is your thing, this is surely heaven. 

 

Read more here: http://creativity-online.com/work/sony-bob-dylan-bootleg-studio-a-revisited/44164 

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2015-11-06 00:00:00