Campaign #NotJustACadburyAd
Advertiser Mondelez International
Brand Cadbury Celebrations
Date of First Broadcast/Publication 2020
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Story Diwali is the festival of lights. But last year the pandemic adversely affected the economy, dampening the festivities. Everyone needed a little help to get back on their feet, especially the small local stores. So we launched #NotJustACadburyAd where we didn’t just advertise for ourselves but thousands of small businesses. We mapped local stores across India through their pin codes and geo-targeted the customized ads promoting these stores locally. The AI created thousands of versions of the same ad resulting in the first ever hyper-personalized ad. This prompted every viewer watching the ad to support their local stores, thus making everyone’s Diwali happier and sweeter.
Media Type Case Study
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Chief Creative Officer
Executive Creative Director
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