Title#NotJustACadburyAd
Agency
Campaign #NotJustACadburyAd
Advertiser Mondelez International
Brand Cadbury Celebrations
Date of First Broadcast/Publication
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Story Diwali is the festival of lights. But last year the pandemic adversely affected the economy, dampening the festivities. Everyone needed a little help to get back on their feet, especially the small local stores. So we launched #NotJustACadburyAd where we didn’t just advertise for ourselves but thousands of small businesses. We mapped local stores across India through their pin codes and geo-targeted the customized ads promoting these stores locally. The AI created thousands of versions of the same ad resulting in the first ever hyper-personalized ad. This prompted every viewer watching the ad to support their local stores, thus making everyone’s Diwali happier and sweeter.
Media Type Case Study
Length
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Strategic Planning Director
Planning Director

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