TitleFanta 'Orange Moon'
Agency
Campaign Moon Vending Machine
Advertiser Coca-Cola Company
Brand Fanta
Date of First Broadcast/Publication
Business Sector Soft Drinks, Tonics
Philosophy During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues.
Media Type Social Media
Length
Market Mexico
Community Management
Global Chief Creative Officer
Global Chief Creative Officer
Regional Chief Creative Officer
Global Executive Creative Director
Global Executive Creative Director
Executive Creative Director
Associate Creative Director
Associate Creative Director
Senior Art Director
Senior Copywriter
Editor, 3D Designer
Senior Head of Production
Chief Executive Officer (CEO)
Managing Director
Senior Account Director
Social Managing Director
Head of Social & Performance
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

Our Work