David Ogilvy created a culture that exemplifies the attitudes and behaviors of “divine discontent.” We believe passionately in exploring and innovating; in collaborating and sharing knowledge; in upholding respect and inclusion; in clarity and candor; and in holding ourselves accountable for everything we do. We seek to bring out the inner greatness in brands, companies and people.
We will build – and seek to transform – our clients’ brands and businesses through the most diverse, highest-quality mix of multidiscipline marketing and creative communications services, with our words infused with the shared purpose of “pervasive creativity.”
Ogilvy has helped to build some of the most recognizable brands in the world, including American Express and IBM. Ogilvy’s strength is bringing together “magic and logic” – creativity and data, storytelling and interactivity, and branding in a “long tail” world. We combine big creative thoughts with the most advanced marketing technologies available, to deliver the best marketing ROIs in the industry. Our strategic brand transformation approach has sustained or revived brands in many categories.
Ogilvy is one of the premiere marketing communications companies in the world. Guided by founder David Ogilvy’s credo “We Sell, Or Else,” the company is comprised of industry leading units in all of the following capabilities: advertising, public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications.
At Ogilvy, we “Make Brands Matter.” In many cases, this means defining a new role for the brand during a pivotal point in time. If a product, service, or idea resonates with a customer, if it means something to them —in addition to being utilitarian —then the relationship will be deeper, longer lasting, and more profitable.
This is why some of the most iconic brands in the world have turned to Ogilvy. In 1948, David Ogilvy founded the agency that has since become one of the most prominent marketing communications brands in the world. David's legacy and three core pillars are something we continue to live by today:
1. 1. A focus on the quality and diversity of our people.
2. 2. A commitment to quality of service and class of operation. As he often said, “Only first- class business, and that in a first-class way.”
3. 3. A rooted belief in brands. David Ogilvy famously said, "We sell. Or else."
These cornerstone beliefs may sound simple, but they are deeply ingrained in every single Ogilvy employee, globally.
At the heart of our work is our "Twin Peaks” philosophy, which combines compelling creativity with a culture of effectiveness that guides every project toward generating the strongest results possible from brief through execution. Today, Ogilvy is the Most Effective Agency Network, as ranked by the Effie Effectiveness Index, and the Cannes Lions Network of the Year—for six of the last eight years.
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