A Message from Our CEO
Ogilvy Public Relations exists for one purpose: to build brands. We are skilled at both the mining operation and ballroom dance that brand building requires; we make this claim because we’ve helped build some of the planet’s most recognizable brands, including American Express, Ford, LG Electronics and Mexico Tourism Board.
We scale the twin peaks of creativity and effectiveness for our clients.
While David Ogilvy’s legacy and our heritage is his “big idea,” that creativity must drive the client’s business and reputational goals—not the agency’s. Our creativity starts with your business ambition. Only the right results matter. We plan for effectiveness from the beginning, not just waiting to measure at the end. Our best trophy is your blowing through your own goals.
Deep integration of our Ogilvy & Mather specialist disciplines expertise.
Ogilvy & Mather has under one roof a broad spectrum of specialist expertise, ranging from public relations, to advertising in all forms, to traditional and online direct marketing, to digital, social and mobile marketing, to long-form and social media content creation, to data & analytics, to shopper marketing, to strategic planning and consulting. But only Ogilvy & Mather uses a proprietary operating system called Fusion to deeply integrate the right expertise at the right time while guarding, sharing and leveraging all the precious investment made in understanding the client’s business and brand.
We craft content and stories that connect, move and persuade target audiences.
After understanding your business, brand, reputation and goals, we map the universe of influencers that propel or hold back your progress, so that we can engage the right people in the right way. We are story crafters. Brain research and behavioral economics teach us that emotion underpins all human decision making and opinion forming—even decisions people think are analysis-based. We dig to find your brand’s big ideaL™ and purpose. Our narratives are built to move people on your behalf.
Global CEO, Ogilvy Public Relations
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