Contact Information

488 Madison Avenue
New York New York 10022
United States
Phone: (+1) 212-804-1000
Email:
Website:

Troy Ruhanen

Troy Ruhanen

President and CEO

Phone: (+1) 617 462 5826

Emma Montgomery

Emma Montgomery

Global Co-Chief Strategy Officer
Agathe Guerrier

Agathe Guerrier

Global Co-Chief Strategy Officer

Phone: (+1) 3108684888

Philip  Brett

Philip Brett

Global Chief Operating Officer
Amie Miller

Amie Miller

Global Chief Talent Officer
Jon Castle

Jon Castle

President, Global Clients and President at Nissan United
Ulrich  Proeschel

Ulrich Proeschel

VP, Business Development
Luke Eid

Luke Eid

President, Digital & Innovation

Phone: (+1) 646 255 0327

Anaka  Kobzev

Anaka Kobzev

Global Head of Communications
Deepthi Prakash

Deepthi Prakash

Global Director of Product and Marketing
Jean-Marie Dru

Jean-Marie Dru

Chairman
Lee Clow

Lee Clow

Chairman Emeritus

Basic Info

Founded in: 1970

Employees: 11000

Creative Work: 265

Founded in: 1970

Employees: 11000

Creative Work: 265

TBWA\Worldwide

488 Madison Avenue
New York New York 10022
United States
Phone: (+1) 212-804-1000
Email:
Website:
Troy Ruhanen

Troy Ruhanen

President and CEO

Phone: (+1) 617 462 5826

Emma Montgomery

Emma Montgomery

Global Co-Chief Strategy Officer
Agathe Guerrier

Agathe Guerrier

Global Co-Chief Strategy Officer

Phone: (+1) 3108684888

Philip  Brett

Philip Brett

Global Chief Operating Officer
Amie Miller

Amie Miller

Global Chief Talent Officer
Jon Castle

Jon Castle

President, Global Clients and President at Nissan United
Ulrich  Proeschel

Ulrich Proeschel

VP, Business Development
Luke Eid

Luke Eid

President, Digital & Innovation

Phone: (+1) 646 255 0327

Anaka  Kobzev

Anaka Kobzev

Global Head of Communications
Deepthi Prakash

Deepthi Prakash

Global Director of Product and Marketing
Jean-Marie Dru

Jean-Marie Dru

Chairman
Lee Clow

Lee Clow

Chairman Emeritus

TBWA\Worldwide Leadership and Team Members

Troy Ruhanen

Troy Ruhanen

President and CEO

Phone: (+1) 617 462 5826

Troy began his career as an account executive at BBDO in Brisbane, Australia, before moving to Leo Burnett in 1994. He spent ten years with Leo Burnett in Chicago, Asia-Pacific and Sydney. Working in Burnett’s office in Chicago, he was responsible for all brand and creative development for Procter & Gamble’s Cheer, Luvs and Era brands. Subsequently, he was named Regional Account Director on Procter & Gamble business in Asia Pacific. In 2000, he became the Managing Director of Burnett’s agency in Sydney. During his time in Sydney, Burnett was named Agency of the Year a record four times and in his final year, Burnett Australia was the most awarded agency at the Cannes Lions festival. In 2004, Troy returned to BBDO in New York to lead the agency’s billion-dollar AT&T business. Under Troy, the work on AT&T became some of the most sought-out advertising in the category, winning Cannes Lions, Effies, Clios, One Show pencils and Webby Awards. In 2008, Troy was inducted into the American Advertising Federation (AAF) Hall of Achievement, honoring those people 40 years of age or under who have had a significant impact on the industry through their leadership, career achievements and inspiring personal qualities. Troy went on to hold the role of Deputy Chairman, BBDO North America, where he focused on building BBDO’s digital and strategic planning capabilities and establishing new client service offerings. He moved up to assume the role of Chairman and CEO, BBDO, The Americas. Here he had oversight of BBDO’s operations in North, South and Central America, including the Proximity direct and digital agency network. He joined TBWA from Omnicom Group in July 2014. At Omnicom he was Executive Vice President, responsible for driving cross-agency collaboration and innovation for Omnicom’s largest clients.

Emma Montgomery

Emma Montgomery

Global Co-Chief Strategy Officer

Emma is the Global Co-Chief Strategy Officer for TBWA\Worldwide based in Los Angeles. She is responsible for jointly leading the strategy discipline across the global collective and for ensuring unconventional thinking at every step across client’s customer journeys.

Emma joined TBWA from Leo Burnett Chicago, where she was hired as Chief Strategy Officer in 2017 and later appointed to the role of Co-President in 2019.  During her time at Leo Chicago she was responsible for modernizing the agency’s overall product, including revamping the business leadership discipline; forging a new operating model with strategy and creative, and co-authoring the agency’s new HumanKind Strategic Operating System.  Before this, she established the integrated strategy practice (“Connect”) at Leo Burnett Sydney, bringing together expertise in brand, data, connections, content and commerce into one powerful team. Prior to that she spent 12 years at Starcom globally where she pioneered efforts to bring people into the experience design process with the agency’s first co-creation studio, the Human Experience Center. She has cemented her career in bridging the art of consumer planning, brand experience and creativity to build strong commercial outcomes for iconic brands including Coors Light, Diageo, Kraft and Kellogg’s.

Emma is a graduate of the University of Sydney in Australia.

Agathe Guerrier

Agathe Guerrier

Global Co-Chief Strategy Officer

Phone: (+1) 3108684888

Agathe is Global Co-Chief Strategy Officer for TBWA\Worldwide, partnering with Emma Montgomery to lead strategy across the global collective. Together, they share oversight of the agency’s Disruption® methodology, brand and connections strategy, customer experience design, as well as TBWA’s culture lab Backslash, and its research and intelligence platform Knowledge. They will play a critical role in shaping disruptive, business-building creative outcomes within the collective, and ensuring unconventional thinking at every step across clients’ customer journeys.

Agathe began her career at France’s BETC Euro RSCG before crossing the Channel to join Mother in London. She then moved to BBH London, where she spent five years and quickly rose through the ranks to the agency’s leadership team, becoming Head of Strategy and Managing Partner. She has led strategy for some of the agency’s most creatively progressive brands, including Axe and The Guardian. Agathe also ran BBH’s global R&D unit and renowned publishing platform, BBH Labs.

Before joining TBWA, Agathe spent the past three years at BBH LA as Head of Strategy, focusing on disruptor brands in the entertainment and technology space including T-Mobile, Google, Quibi and NBC Universal. She was also instrumental in developing and piloting BBH LA’s brand-owned IP model (BBH Entertainment), which saw its first two releases in the last six months for Depeche Mode and Unilever - Girls Room, a show developed for Dove and written by Lena Waithe, just picked up a prestigious Tribeca X awards for Best Series.

Philip  Brett

Philip Brett

Global Chief Operating Officer

Philip Brett is chief operating officer, TBWA\ Worldwide, a role he was appointed to in 2017 after successfully leading the TBWA\Asia collective through a dynamic period of innovation, creative resurgence and growth.

Originally trained as a Barrister after studying Law at the University of Bristol, Philip joined TBWA in 1992. In 1996, he relocated to Asia to establish the TEQUILA network across 13 markets throughout Asia Pacific. This move also culminated in developing TBWA\Singapore into one of Omnicom’s most successful Hub offices, providing fully integrated marketing solutions for a wide range of international clients, including Standard Chartered Bank, Singapore Tourism Board and the much-coveted Singapore Airlines.

Philip was appointed to the position of president South and South East Asia to continue driving innovation and growth of the TBWA Group in the region and to deepen the agency's capabilities in the post-digital age.

In 2015, Philip was appointed president, TBWA\ Asia, which saw him take on a boarder role across the agency's Asia footprint. During this time Philip was responsible for operationalising the refreshed Disruption methodology allowing the collective to operate at speed and evolve and locate our brands in modern culture. Philip became an active speaker on gender equality in Asia, and in partnership with Campaign Asia, launched and lead a roundtable discussion on the subject, which is now in its third year.

In recognition of Philip's success in leading the agency to meet its ambitious targets and driving the industry forward, Campaign Asia-Pacific named Philip Agency Head of the Year. In the same year, the Asia collective was awarded nine Agency of the Year titles, 12 leadership titles and was recognised as the Most Awarded Asia Network at Cannes.

In the fall of 2017, Philip was promoted to worldwide chief operating officer with the primary responsibility of operationalising the company’s products and platform initiatives globally and implement best practices and innovation. He is also expanding the work he has driven in Asia to scale across the company globally.

Philip now lives in London with his wife and their three children. 

Amie Miller

Amie Miller

Global Chief Talent Officer

Amie's mission is simple: Create an environment where people can do the best work of their careers.

An advertising junkie since her internship at Crispin Porter + Bogusky Advertising when she was 15, Amie landed in her Chief Talent Officer role by way of art buying, production, account management, and recruiting.

After about 18 years at CP+B, Amie spent some time overseeing talent strategy at the holding company level with MDC Partners; giving her a breadth of experiences and perspectives across different agency cultures.

Having a deep respect and understanding of how great work happens, it's Amie's passion to help people stay focused on and inspired by creativity, innovation, and the magic that fosters excellent work. 

Jon Castle

Jon Castle

President, Global Clients and President at Nissan United

Jon Castle is President, Global Clients. Jon is also President of Nissan United, a cross-agency team he designed five years ago, dedicated to managing all aspects of the Nissan brand around the world on behalf of Omnicom. Jon joined TBWA in 2007, were he oversaw the Nissan business across the Americas.

Jon spent nearly 20 years at Arnold Worldwide, overseeing Volkswagen’s North American account for 10 years. As Managing Partner, he directed all marketing functions and led the Cannes-winning launch of the New Beetle in 1998.

During his Arnold tenure, Jon also pitched, won and ran several important accounts, including Goodyear Tires, Dunlop Tires, Delta Faucet and Boston Market, while overseeing other major brands such as Titleist, FootJoy, Jack Daniel’s, and Coors beer.

Jon earned a Bachelor of Arts degree in English, with minors in French and Philosophy. His interests include keeping up to speed with the Boston sports teams and playing golf. He is currently in the market for a mint 1972 Datsun 240Z. He is an avid antique collector, and he enjoys fine red wine and single malt scotch.

Jon is married to one of America’s foremost experts on Pediatric Nutrition, who has published two books and regularly speaks around the country. Jon and Jill have four children who all make life infinitely more interesting. 

Luke Eid

Luke Eid

President, Digital & Innovation

Phone: (+1) 646 255 0327

Luke is responsible for leading the overall development and integration of digital and emerging products & services at TBWA as well as heading up Digital Arts Network, TBWA’s digital specialist capability encompassing over 1000 specialists across 29 markets.

Luke is directly involved in the leadership of key global brands including Apple, Nissan and McDonald’s. 

Ulrich  Proeschel

Ulrich Proeschel

VP, Business Development

Ulrich initiates new client partnerships. He believes passionately that client-agency relationships can achieve stunning success if they are built on strong foundations. That means creating tailor-made teams using all the capabilities the agency has to offer; whether blending local and global talent or giving a strong local team access to worldwide resources. By listening, understanding and shaping the pitch process, Ulrich helps to assemble customized solutions that enable brands to play a formative role in contemporary culture.

He began his career with Mercedes-Benz in Stuttgart. Prior to joining TBWA 15 years ago he worked as Director of Marketing and Communications for Razorfish.

During his time at TBWA he has become an ambassador for the agency’s core theory of Disruption. He comments: “Disruption turns the ‘we are hoping for growth’ attitude into an active ‘we create business’ process. It is a simple, intuitive idea that has delivered proven success over many years. I’m confident that the brands practicing Disruption today are those that will be the most sustainable in the future.”

When he’s not traveling the world for business and pleasure, he’s looking for new additions to his photography collection. He is based in Berlin and is inspired by stories from across the globe or the end of his street. 

Anaka  Kobzev

Anaka Kobzev

Global Head of Communications

Deepthi Prakash

Deepthi Prakash

Global Director of Product and Marketing

Deepthi is Global Director, Product Marketing for TBWA\Worldwide, responsible for taking new TBWA products and services to market and driving the overall group marketing strategy for the global collective.

In recent years, our focus on innovation has led to a multitude of products and services on top of the agency’s core creative offer, as clients seek partners that can help streamline their marketing ecosystem. Her experience working across consultancies and agencies puts her in a unique position to ensure TBWA is designing products and solutions for now and the next five years.

She joined the agency in February 2020 from Cognizant, where she served as Co-Head of Cognizant Interactive and Global Head of Strategy & Design. While there, she successfully delivered growth by packaging skills in insight, strategy, design, content, and technology into services and offerings that spoke to client needs. Prior to Cognizant, she was Managing Director at Accenture Interactive, where she led the content planning practice. She started her career as a planner at Ogilvy working her way up to Senior Partner, Group Planning Director over the course of a decade. She later moved on to BBDO, where she was EVP, Group Planning Director.

When she’s not working, Deepthi can often be found on running paths, bike routes and hiking trails with her husband and two children. She is a Boy Scout Den Leader who enjoys taking part in physical challenges and staying strong with regular visits to her local Crossfit box.

Aliah Berman

Aliah Berman

Chief Diversity Officer, TBWA\North America

Aliah Berman is the Chief Diversity Officer of TBWA\North America. She’s responsible for leading the vision, strategy and execution of TBWA’s diversity, equity and inclusion efforts across the collective, working in partnership with the company’s North American offices and parent company Omnicom.

Throughout her career, Aliah has demonstrated a passion for and successful track record of driving growth and positive change in her teams and organizations. She has a strong commitment to leveraging diversity as an advantage, addressing specific challenges facing underrepresented groups and ensuring equity in opportunity for all individuals.

Previously, Aliah served as Head of Diversity, Equity and Inclusion for TBWA’s sister company, global experiential agency GMR Marketing, where she continues to serve as Chief Diversity Officer. In her role at GMR, Aliah has identified programs and initiatives aimed at bolstering diversity with GMR, created learning environments that built a culturally competent community. She’s also spearheaded change and culture management initiatives that aligned with the organization’s DEI strategy with business goals to enhance work outputs.

Prior to GMR Marketing, Aliah served as the Director of Diversity and Inclusion, Talent Acquisition at Advocate Aurora Health. She serves as the President of the Board of Directors for the Schlitz Audubon Nature Center and on the Advisory Board for NEWaukee. In addition, she is a member of TEMPO Milwaukee, a professional organization for women that aims to further the impact of women leaders in the community.

Aliah is a graduate of Xavier University and holds a J.D. from Marquette University Law School. 

Jean-Marie Dru

Jean-Marie Dru

Chairman

Born in 1947, Jean-Marie Dru, a graduate of HEC Business School, began his career in advertising in 1971 with Dupuy Compton (now Saatchi & Saatchi) and quickly rose to the position of Executive Creative Director. In 1977, he joined Young & Rubicam in Paris as Managing Director, before becoming the agency’s Chief Executive Officer in 1979. In 1984, he co-founded BDDP, which was acquired by Omnicom and merged with TBWA in 1998. He became President International of TBWA\Worldwide in 1998 and was appointed President and CEO Worldwide in January 2001, a position that he held until January 2008, when he moved to his current role of Chairman. Jean-Marie Dru has published six books on advertising and marketing: “Jet Lag” (PowerHouse Books, 2012), “How Disruption Brought Order” (Palgrave, 2007), “Beyond Disruption” (John Wiley & Sons Inc., 2002), “Disruption” (John Wiley & Sons Inc., 1996) and “Le Saut Créatif” (Lattès, 1984). His new book, “The Ways To New. 15 Paths To Disruptive Innovation” (John Wiley & Sons Inc., 2015) was released in December 2015 in New York. Jean-Marie Dru has been President of the Film Jury of the Cannes Advertising Festival twice - first in 1982 and again in 1998. He has also been the Jury President of the first-ever Cannes Creative Effectiveness Award in 2011. Jean-Marie Dru is a professor at the Paris Institute of Political Studies, officially referred to as Sciences Po Paris. He became Chairman of the French Academy of Medicine Foundation in January 2013 and Chairman of UNICEF France in June 2015. In 2008, Jean-Marie Dru was awarded the French Légion d’Honneur for his long-lasting contribution to the advertising industry and to the business world. Jean-Marie Dru will be inducted in the Advertising Hall of Fame in New York in April 2016.

Lee Clow

Lee Clow

Chairman Emeritus

Lee Clow has been making this thing called “advertising” for more than 40 years. He started at Chiat Day in Los Angeles when there were 10 people and 2 accounts and has been there ever since. He prefers to think of what we do as Media Arts. Words, pictures, telling stories on behalf of brands. “I think if it’s good it will make you feel something. It can make you laugh or cry, it can surprise you or inform you, it can create curiosity or inspire trust. But you will want to watch it.” Whether it’s the famous “1984”commercial for Apple”s Macintosh, or the crazy Energizer Bunny that keeps going and going. Refreshing the world with Pepsi, or celebrating the world of sport for adidas with the Impossible is Nothing campaign. The love you feel for dogs in Pedigree’s Dogs Rule campaign to asking What’s G for Gatorade, it’s all work people want to watch. And perhaps there’s no better example of Lee’s impact in the industry than his 30+year partnership with Steve Jobs. They created the now famous work for the rebirth of Apple in 1997. It used walls, pages and films that recognized those who “Think different.” And, during the past 15 years he helped orchestrate Apple’s move into music with iPod & iTunes with the celebrated silhouettes campaign, into phones with the category re-defining iPhone and then creating the 'campaign of the decade' Mac vs PC, before forging a whole new category with iPad. Lee continues to find the business fun and challenging. He believes we are at the beginning of the most exciting time the “advertising” business has ever seen. While lots of people are talking about the challenge of the multi-media future, he believes it is the biggest opportunity for creative minds since the first Creative Revolution of the 1960s. Lee believes that “today everything can be considered media. The Internet has changed the way people interact with brands. If you like a brand, you can seek it out. If you don’t like a brand, you can criticize it publicly. So everything a brand does must tell its story in a disruptive and artful way. Then people will decide whether they like your brand or will ignore it.” Lee’s goal for TBWA is for the agency to become artists in all media, and create ideas that can orchestrate and define how brands behave in the world. Since he began with Chiat\Day and its humble beginnings at a hotel in downtown Los Angeles, the agency has grown to be one of the ten largest global networks and is without dispute one of the most innovative and awarded agency networks in the world. Lee Clow is a member of the One Club Hall of Fame, the Art Directors Hall of Fame, and the Museum of Modern Art’s Advertising Hall of Fame, and has been honored by the Clios with a Lifetime Achievement Award.