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Philosophy & Competitive Advantages
The Lord Group is a fully integrated marketing communications consultancy that brings a superior edge to clients in all that we do. Our services range from general advertising to direct marketing to sports marketing to Internet programs. We combine the best of the big with the best of the small: we can tap into the vast global resources of our parent companies Y&R and Dentsu, yet behave with the agility and decisiveness of an entrepreneurial shop. Our mission is to bring a superior edge to our clients in every aspect of our work and to always deliver business results. Whether the objective is to generate leads, improve sales and increase awareness and "buzz" for the brand, it is to delivery against those measures that we can evaluate our work. One of our differentiators is that we staff each account with senior-level professionals who are actively, and passionately, involved in the process. Contrary to big agencies, we have systems already in place to turn high volumes of work around quickly and accurately. Our distinct lack of bureaucracy makes it all a natural process. In short, we are about smart ideas that work.
The Lord Group is the US entity of DYR Partnerships, which is jointly owned by Young & Rubicam, Inc. (USA) and Dentsu, Inc. (Japan) Through this affiliation, the Lord Group has access to 325 offfices in 63 countries on 6 continents across 5 disciplines.