The Martin Agency

Richmond, United States
TitleLighten Up for the Holidays
Agency
Campaign LIGHTEN UP
Advertiser GEICO
Brand GEICO
Date of First Broadcast/Publication
Business Sector Home Appliances, Furniture & Gardening
Philosophy 'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign. In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space. After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more.
Media Type Television & Cinema
Length
Stock Music
Finishing
VFX
Color
Production Company
Editorial Company
Group Creative Director
Chief Creative Officer
Line Producer
Project Manager
Executive Producer
Executive Producer
Account Executive
Account Supervisor
Account Supervisor
Editor
Colorist
Sound Designer
Assistant Editor
Account Coordinator
Financial Account Supervisor
Financial Affairs Manager
Brand Team Supervisor
Brand Team Supervisor
Brand Team Planner
Brand Team Planner
Brand Team Buyer
Finishing Producer
Finishing Production Coordinator
Audio Post Facility
Mixer
Marketing Director
Business Affairs Supervisor
Vice President
Marketing
Assistant Vice President
Marketing
Media
Advertising
Creative Director
Creative Director
Producer
Content Producer
Account Director
Director
Director of Photography
Partner/EP
Producer
Producer

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