The Martin Agency

Richmond, United States

Basic Info

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 400

Awards: 328

Creative Work: 670

Clients: 27


Contact Information

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Liz Toms

Liz Toms

SVP | Director of Business Development

Phone: 804-698-8542

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 400

Awards: 328

Creative Work: 670

Clients: 27

The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000
Liz Toms

Liz Toms

SVP | Director of Business Development

Phone: 804-698-8542

The Martin Agency Leadership and Team Members

Kristen Cavallo

Kristen Cavallo

Chief Executive Officer

Phone: (+1) 804 698-8407

Kristen’s goal with her two kids is to have more stamps in their passports than candles on their birthday cakes. They’ve already visited six continents together and the seventh is planned for 2018.
And considering she recently returned to be the first female CEO in the 52-year history of The Martin Agency, it’s no big surprise that she’s a fan of going places.

Prior to returning to Martin, she helped MullenLowe's flagship office grow 106% in six years and garnered attention for clients including American Greetings, Hyatt, Royal Caribbean, JetBlue, Century 21 and Acura.
A fierce advocate for women in the advertising industry, Kristen has spoken at the 3% Conference, the Cannes Lions International Festival of Creativity and Hult International Business School's commencement.

She’s a two-time winner of the Jay Chiat Award, the industry’s highest award for strategic excellence, and one of Ad Age’s Women to Watch.

Kristen has led teams that have won Cannes Lions, an Emmy and multiple Effies, including the Grand Effie for American Greetings’ “World’s Toughest Job” campaign.

But what she takes the most pride in is setting an example of resilience and possibility for her children. Whether that’s reflected in summiting Mount Kilimanjaro, getting certified to scuba in Egypt’s open water, or just trying something new, she and her family are most comfortable when they’re outside of their comfort zone. 

Liz Toms

New Business

Liz Toms

SVP | Director of Business Development

Phone: 804-698-8542

Liz doesn’t have a shy bone in her body. You can expect her to command an audience with her very animated and captivating storytelling — whether that be about trips to Japan with her father, her two cats, her family talent shows or The Martin Agency’s capabilities, talent and work.

A 12-year agency veteran, Liz knows the culture of Martin pretty well, which makes her a great matchmaker. Both of which are valuable skills to have in business development, when you’re working to partner prospective clients with the right agency talent and capabilities. Liz’s intuition for making successful matches taps into her client management background, her creative passion and her understanding of different business dynamics — all of which shape her approach to molding winning strategies, teams and work. In the last two years as director of business development, those skills — combined with her passion for the pace and competitive nature of pitches — helped us win business from brands including Land O’Lakes, Sabra, Kayak, Optimum Cable, Warner Brothers, Subway, Lidl, Kohl's and Chevy.

Leading up to new business, Liz ran the GEICO account, where she helped steward some of their greatest pop culture-infiltrating campaigns into the world, such as the Hump Day camel, Maxwell the pig, the Caveman, Phil Simmons’ Super Bowl coverage and the Gecko as he traveled from the Brooklyn Bridge to George Washington’s nose at Mount Rushmore. This work helped boost GEICO from the seventh-largest in category sales to the second-largest, with consecutive annual double-digit growth. Prior to GEICO, Liz also ran accounts for Microsoft, Hanes, Barely There and Olympus.

Before joining Martin, Liz spent seven years in the fashion industry in New York. She worked directly with designer Calvin Klein to launch several campaigns for his global jeans and underwear collections, as well as on brands including Vera Wang, Chanel, BCBG and The Limited.

Liz is a Richmond native, graduate of the University of Virginia, an active member of the Richmond Ballet advisory council, and is currently starting her own B Corp business in partnership with the SPCA to help socialize cats and place them in their forever homes.