The Martin Agency

Richmond, United States

Basic Info

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 467

Awards: 328

Creative Work: 651

Clients: 29


Contact Information

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Chris Schumaker

EVP, CMO and Managing Director, Growth
Liz Toms

Liz Toms

SVP | Director of Business Development
Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 467

Awards: 328

Creative Work: 651

Clients: 29

The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Chris Schumaker

EVP, CMO and Managing Director, Growth
Liz Toms

Liz Toms

SVP | Director of Business Development

The Martin Agency Leadership and Team Members

Matt  Williams

Matt Williams

Chief Executive Officer

Phone: (+1) 804-698-8412

As the fifth CEO in the history of The Martin Agency, Matt Williams really knows how to command a room. Guess it doesn’t hurt that he’s 6'3". He’s an avid cyclist, father of two and has a calming presence that makes any goal feel within reach (though that may also be due to his large wingspan).

Matt joined the agency in 1991 as an account executive, but quickly found his niche in strategic planning, leading U.S. and global development for GEICO, Discover Financial Services, Nespresso, UPS, Saab, Credit Suisse, and Bank One. In his role as CEO, Matt oversees the agency’s work for prominent brands including GEICO, Benjamin Moore, Walmart, Mondelēz and TIAA-CREF, among others.

Matt holds a marketing degree from the College of William & Mary as well as an MBA from Northwestern’s Kellogg School of Management; he is also a contributing author to the best-selling book Kellogg on Branding. He speaks regularly on advertising and marketing topics around the country and has even consulted on communications strategy with the U.S. State Department and the U.S. Department of Defense.

All this from a man who made it through college as the lead singer of a band called Flannel Animals. 

Beth Rilee-Kelley

Beth Rilee-Kelley

President & Chief Operating Officer

A true renaissance ad person, Beth began her advertising career in account management in 1983 and then spent the next 14 years distinguishing herself as a team leader and goal-oriented manager. Campaigns under her supervision consistently garnered both marketing and creative recognition, including awards from the Effies, The One Show, Communication Arts and the Art Directors Club.

In 1997, Beth made the switch to the creative department, working closely with Mike Hughes, Joe Alexander and other creative directors on developing and mentoring creative talent. She switched departments again in 2004, managing the agency’s human resources group, became a partner in 2005, and in 2011, assumed the role of chief operating officer.

Beth currently serves as a member of the finance committee for the 4A’s and is on the advisory board for Virginia Commonwealth University’s Robertson School of Media & Culture.

Beth and her husband, Paul, are proud parents to their two adult children, Breeden and Thomasson. In her spare time, she enjoys running, reading and relaxing on the water – whether it be a river or an ocean. 

Joe Alexander

Joe Alexander

Chief Creative Officer

For over 25 years, Joe has been one of the most prolific creatives in the business. His copywriting and creative leadership have produced acclaimed work for brands in almost every category and medium.

In 2015, Geico’s “Unskippable” pre-roll campaign took home 12 Cannes Lions, including the Grand Prix in Film.

In 2013, “Clouds Over Cuba,” a striking interactive documentary for the JFK Presidential Library, won an Emmy, the first time an ad agency has ever won in the news and documentary category.

The late Mike Hughes, former President, said this when he named Joe CCO in 2012, “Joe’s passion for the work, his unbridled drive to push hard for brilliant creative and his ability to mentor creative talent across all disciplines combine to make him the right guy for this critically important job."

Joe’s best work to date? Not even close. His three smart, gracious and talented daughters.

Chris Schumaker

EVP, CMO and Managing Director, Growth

Liz Toms

New Business

Liz Toms

SVP | Director of Business Development

Fun-loving style renegade by birth, "mad woman" by day, Liz epitomizes the ultimate fashionista and advertising warrior. After seven years in the New York fashion industry, Liz joined the agency to manage Hanes and Barely There. Her extensive apparel experience includes creating campaigns for Vera Wang, Chanel, BCBG and The Limited; and working directly with designer Calvin Klein on his global jeans and underwear collections.

You can imagine therefore how much of a shock and transition it was for Liz to then oversee the GEICO account. Liz nurtured some of the most amazing, award-winning work in GEICO’s history, driving press-worthy and pop culture storylines. As a result, GEICO grew from the 8th largest to 2nd largest in category sales, with double-digit growth for 12 years.

Liz most recently focused her considerable talents on changing account management into a hotbed of creative entrepreneurialism. She institutionalized a robust organic growth initiative, rebuilding its learning and development efforts, revolutionized its approach to staffing, and was the engine behind all coaching and mentoring efforts. Now in her new role driving the agency’s growth engine, Liz still finds time to love on her niece and nephew and support the Richmond Ballet. 

Chris Mumford

Chris Mumford

Executive Vice President | Managing Director, Account Management

For a man whose vices include cheese puffs and snoring like a freight train, Chris Mumford sure knows how to crusade innovative, business-building ideas. Maybe it harkens back to his glory days as an All-American tennis player at UNC Chapel Hill.

He’s a competitor who hates losing at anything. And his efforts through the years have helped earn countless awards for his clients — from Effies to Obies; Caples to One Show Pencils; APGs to CLIOs. But it’s more than awards (and winning). What motivates him is the quest to drive commerce with engaging and compelling brand stories.

Along with managing account management, “Mumford,” as he is cleverly dubbed throughout the agency, leads the GEICO, American Cancer Society, Experian and World Wildlife Fund accounts while also spearheading pro-bono work for the 2015 World Cycling Championships. He has an MBA from Northwestern’s Kellogg School of Management and has become a tireless advocate for elevating account management in our industry.

Not bad for a self-proclaimed “uncompromising pain in the ass” who once performed “Tomorrow” from the musical Annie onstage. 

Steve Humble

Steve Humble

Executive Vice President | Managing Director, Integrated Production and Design

A neat freak who once castrated pigs as a part-time job, Steve’s dashing looks and dodgeball skills are notorious throughout the agency — thankfully, as is his ability to create the most innovative and memorable consumer communication in the world.

Steve joined the agency in 1999, and in that time has guided The Martin Agency from a print-driven shop to a TV powerhouse. Joining the company’s Executive Committee in 2013, he’s now playing a big part in the agency’s digital conversion. In addition to managing and overseeing all aspects of the agency’s production, Steve also helped create and build multiple business units within the agency, including our in-house, post-production and animation facility, Running with Scissors (RWS), which he also manages.

Steve started his career interning at The Oprah Winfrey Show, before getting his first production job at Leo Burnett working on iconic brands — including McDonald’s, Kellogg’s, Kraft, Gatorade, Miller Brewing and Chevrolet.

When Steve is not working, he likes to spend his time golfing and spending time with his three teenage boys. 

Michael Chapman

SVP | Managing Director – Strategic Planning

What do a self-proclaimed contrarian and amateur antiquarian with a restlessly excitable personality have in common? The answer is Michael Chapman. And when combined in one person, these characteristics make one hell of a strategic planner.


Initially joining the agency in 2000, Michael has a unique ability to create ideas that transform businesses, not just advertising. In fact, he played such an integral role in helping UPS expand their business through the launch of the “What Can Brown Do For You?” campaign, he moved to McCann London for two years to help establish UPS as one of the top three shipping and logistics companies in China.


Since rejoining Martin in 2007, he has led the strategic global rebranding of ManpowerGroup, a Fortune 150 global leader in workforce solutions, as well as developed a unique strategic partnership with Deloitte Consulting, bringing better business-driving insights to clients. Michael was also instrumental in creating The Kitchen, Martin’s creatively driven internship program.


Currently, Michael leads the strategic planning department. And in 2013, he earned his MBA from University of Virginia’s Darden School of Business. Of course, his daughter and twin boys don’t care about any of this. 

Janet White

Janet White

Chief Financial Officer

Janet joined Martin in 1992 as a staff accountant and has since left her mark on the agency. In addition to bringing more than 25 years of financial expertise to the table, Janet also brings a passion for the work and a respect for what’s necessary to fuel creativity. In other words, she bleeds Martin red.

Prior to joining the agency, Janet worked at a startup computer company in Richmond as well as at an accounting firm in Florida, where she started her career. She graduated from East Carolina University in 1989 with a Bachelor of Science in accounting, passed the CPA exam in 1991 and received her master’s in business administration from the University of Richmond in 1995.

In addition to her financial responsibilities at work, Janet also serves on the 4A’s finance committee as well as on the executive leadership team for the Richmond Heart Ball, benefiting the American Heart Association.

In her spare time, Janet spends time with her active identical twin daughters who swim competitively year round, and relaxes with her partner and adopted golden retrievers at Lake Gaston. 

Ian Davidson

Ian Davidson

Executive Vice President, Managing Director - International

A native of Newcastle, aka a Geordie, Ian joined the agency in 2001 after running the integrated UPS global account through the McCann network. His ability to calmly and smartly guide international brands in the global marketplace has been instrumental on numerous accounts, including ManpowerGroup, Kraft, ExxonMobil and Yum! Brands.

As we extend our reach around the world, Ian moved to Martin London as the Managing Director,International, where his responsibilities include focusing on the wider international development of The Martin Agency. And he’s pretty good at it, having worked in global management for more than 25 years.

Prior to Martin, Ian worked at McCann-Erickson London for 13 years as one of their top international account leaders, and at Publicis for nearly seven years, working across a wide range of business categories, including Personal Care, Retail and Cosmetics with Boots, and OTC Pharmaceuticals with GSK. Ian joined our Executive Committee in 2013, as its first non U.S.-based member.

When not in the office, you will typically find Ian traveling to one of our other offices, to see a client in another country, or with his wife to see their two daughters in Newcastle and Liverpool. He also has an affinity for fast cars.