Basic Info

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 400

Awards: 328

Creative Work: 675

Clients: 27


Contact Information

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Liz Toms

Liz Toms

SVP | Director of Business Development

Phone: 804-698-8542

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 400

Awards: 328

Creative Work: 675

Clients: 27

The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000
Liz Toms

Liz Toms

SVP | Director of Business Development

Phone: 804-698-8542

Land O'Lakes Is Donating Meals to People in Need for Every Food Photo You Delete From Instagram

New campaign from The Martin Agency | Adweek | By Katie Richards 

Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O'Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day.

With help from The Martin Agency, Land O'Lakes created the "Delete to Feed" campaign, aiming to help Feeding America erase hunger, one Instagram photo at a time. Participating is really simple. Any Instagram-loving foodie can do it. All you have to do is delete one food photo from your Instagram account and Land O'Lakes will donate 11 meals to those in need. 

"This small act has a big payoff, since each deleted photo provides 11 meals to those in need. Hopefully, this helps raise awareness of the food insecurity problem within the United States," Andy Azula, SVP, executive creative director at The Martin Agency, said.

Users can simply visit the Delete to Feed website and hook up their Instagram account so the campaign can keep track of how many photos have been deleted. Once the account is linked users simply select the food photo they wish to get rid of and delete it.
The campaign is slated to conclude in mid-October or when the brand reaches its target goal of 2.75 million meals donated, which is equal to about a $250,000 donation. 
 

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