Dramatic Events, or Just Sore Feet | Creativity-online.com | By Alexandra Jardine.
Published on Sep 20, 2016
In the latest spots for Timberland's Pro workwear boots, workplaces get trashed by dramatic events -- according to the fatigued employees.
In one spot from the new campaign, created by The Martin Agency, a flashy, purple lyrca-clad stunt biker named "Fernando" enters a workplace and rides around showing off, creating swirly lines all over the floor. Or as least, that's what the tired worker tells his disbelieving boss. "Stop the excuses. When you're feet hurt, your work suffers," says the voiceover.
Another spot depicts a scenario where a highway construction team is invaded by what looks like an FBI swat team, complete with screeching trucks and dramatic music. "Yeah, and then they just left," says the worker lamely as his overseer surveys the mess left behind.
Benji Weinstein at Tool directed the spots, which promote Timberland PRO work boots and shoes with Anti-Fatigue Technology.