The Martin Agency

Richmond, United States

Basic Info

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 400

Awards: 328

Creative Work: 662

Clients: 27


Contact Information

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000

Liz Toms

Liz Toms

SVP | Director of Business Development

Phone: 804-698-8542

Core Competencies: Digital, Mobile, Social Media, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Multicultural

Founded in: 1965

Employees: 400

Awards: 328

Creative Work: 662

Clients: 27

The Martin Agency

One Shockoe Plaza
Richmond Virginia 23219-4132
United States
Phone: (+1) 804 698 8000
Liz Toms

Liz Toms

SVP | Director of Business Development

Phone: 804-698-8542

A Stunt-Riding Biker Trashes a Workplace in Timberland Pro Spot

Dramatic Events, or Just Sore Feet | Creativity-online.com | By Alexandra Jardine.

Published on Sep 20, 2016 

Editor's Pick

In the latest spots for Timberland's Pro workwear boots, workplaces get trashed by dramatic events -- according to the fatigued employees.

In one spot from the new campaign, created by The Martin Agency, a flashy, purple lyrca-clad stunt biker named "Fernando" enters a workplace and rides around showing off, creating swirly lines all over the floor. Or as least, that's what the tired worker tells his disbelieving boss. "Stop the excuses. When you're feet hurt, your work suffers," says the voiceover.
Another spot depicts a scenario where a highway construction team is invaded by what looks like an FBI swat team, complete with screeching trucks and dramatic music. "Yeah, and then they just left," says the worker lamely as his overseer surveys the mess left behind.

Benji Weinstein at Tool directed the spots, which promote Timberland PRO work boots and shoes with Anti-Fatigue Technology.

 

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