H&L Partners

H&L Partners

San Francisco, United States

Full Service

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Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Product Development, Strategy and Planning, Others, Healthcare, Financial, Technology, B2B, Institutional/Public Interest/Nonprofit, Retail, Travel and Tourism, Consumer, Multicultural, Hispanic-American, Women

Founded in: 1985

Employees: 80

Creative Work: 8

Clients: 10


Contact Information

353 Sacramento Street 21st Floor 353 Sacramento Street, 21st Floor
San Francisco California 94111
United States
Phone: (+1) 415 434 8500

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H&L Partners

353 Sacramento Street 21st Floor 353 Sacramento Street, 21st Floor
San Francisco California 94111
United States
Phone: (+1) 415 434 8500

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Philosophy & Competitive Advantages

H&L Partners is particularly adept at working with fast-paced, retail clients seeking to drive sales while simultaneously building their brand.

To that end, we have developed a proprietary set of principles called Performance-Based Advertising (PBA). PBA defines very specific guidelines by which advertising should be developed and managed. In short, they include:

  1. Advertising is most productive when it is focused on changing behavior, not attitude.
  2. Advertising should be directed at the heavy user in the category
  3. "Brand" advertising is least effective against the most desirable customers

 

Network Description

We have offices in San Francisco, CA and St. Louis, MO.