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Philosophy & Competitive Advantages
J. Walter Thompson invented modern advertising as we know it. Since 1864, our company has helped to launch, sustain, renew and reinvent great brands for many of the world’s premier marketers.
We remain true to our legacy as a company that knows brands and how to unlock their power. We stand for “Big Ideas that Work.” Brilliant ideas that give a brand meaning in people’s lives: that connect, add value and sell. Brilliant work that captivates and bonds buyers to brands. Communications with the persuasive power to excel in every channel.
J. Walter Thompson is part of WPP Group. WPP is a global communications services company. Please visit www.wpp.com for more information.