Santa Monica, United States
TitleOrigin of Determination
Campaign Origin of Determination
Advertiser Honda Motor Co., Ltd.
Brand Honda
Date of First Broadcast/Publication
Business Sector Midsize Cars
Tagline Honda: The Power of Dreams
Story "Origin of Determination” multi-channel campaign nods to the company’s future by tracing the roots of its product innovation. Over 100 Honda products featured in new TV spot – from motorcycles, marine engines, sports cars, trucks, to race machines, and the HondaJet
Media Type Television
Soundtrack “Stampede” – a remix of Verdi’s "La Traviata, Act I”
Senior Manager, Honda Marketing
Manager, Honda National Advertising
Assistant Manager, Honda National Advertising
EVP/Chief Creative Officer
VP/Group Creative Director
VP/Creative Director
Associate Creative Director/Art Director
EVP/Chief Production Officer
SVP/Director, Video Production
Senior Producer
Senior Producer
Senior Producer
Video Production Coordinator
VP/Executive Producer
VP/Director, Business Affairs
EVP/Chief Client Officer and Director of Operations
SVP/Executive Account Director
VP/Account Director
VP/Management Supervisor
Account Supervisor
Senior Account Executive
VFX Supervisor
CG Supervisor

Our Work