RPA Insights

Tim Leake, Chief Marketing Officer at RPA read more

We have found it helps the most when we let the data guide us, but to not let it suffocate our creative vision and execution or cause us to lose focus on the people behind the data. read more

A one-size-fits-all, or a this-is-how-we’ve-always done it, is antiquated, and frankly a big turn-off compared to the agencies and brands that really embrace and lean in to inclusive and diverse advertising. read more

It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. read more

Our dream is to have portfolios filled with examples of how we took a struggling, poorly branded and poorly differentiated brand in a tough category and turned them around. If this is you, hit us up! read more

The root of it is trust. We’ve continued to build trust while fighting through the housing crisis as well as during COVID. read more

I’ll admit upfront that I’m more of an optimist than the average person and believe there has been a lot of progress made related to diversity and inclusion in the industry. read more

The values we gravitated toward in 2020 will continue through 2021. Business and the economy aren’t likely to return to pre-pandemic levels anytime soon. read more

A producer knows how to merge art and commerce to tell a story that will resonate with consumers. read more

We’ve gotten into the habit of starting most of our conversations with some sort of mental health check-in instead of just diving straight into whatever we have to do that day. read more