RPA

Santa Monica, United States

Contact Information

2525 Colorado Avenue
Santa Monica California 90404
United States
Phone: (+1) (310) 394-4000
Email:
Website:

Laura  Small

Laura Small

SVP / People Director
Tim Leake

Tim Leake

SVP, Chief Marketing & Innovation Officer

Phone: (+1) 3104350389

Pete Imwalle

Pete Imwalle

President, Chief Executive Officer

Phone: (+1) (310) 633-6565

William Hagelstein

William Hagelstein

Executive Chairman

Phone: (+1) (310) 394-4000

Lisa  Herdman

Lisa Herdman

SVP / Director, National Video Investment

Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Strategy and Planning

Founded in: 1986

Employees: 650

Awards: 62

Creative Work: 115

Clients: 13

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Strategy and Planning

Founded in: 1986

Employees: 650

Awards: 62

Creative Work: 115

Clients: 13

RPA

2525 Colorado Avenue
Santa Monica California 90404
United States
Phone: (+1) (310) 394-4000
Email:
Website:
Laura  Small

Laura Small

SVP / People Director
Tim Leake

Tim Leake

SVP, Chief Marketing & Innovation Officer

Phone: (+1) 3104350389

Pete Imwalle

Pete Imwalle

President, Chief Executive Officer

Phone: (+1) (310) 633-6565

William Hagelstein

William Hagelstein

Executive Chairman

Phone: (+1) (310) 394-4000

Lisa  Herdman

Lisa Herdman

SVP / Director, National Video Investment

Southern California Edison Hires RPA and IW Group

Santa Monica, CA, May X, 2021 – Southern California Edison (SCE) has hired RPA and is continuing its longstanding, 19-year relationship with IW Group. RPA and IW Group will operate as a single team to service the creative and media contract — from getting out timely energy conservation tips through innovative technology solutions and delivering big strategic and creative thinking.

RPA will take a leadership role and bring the technology and innovation knowhow, including UX/web development and marketing automation. IW Group will ensure continuity, legacy knowledge and deep multicultural experience.

“SCE is commited to supporting minority owned DBE businesses and looks forward to continuing our long-lasting relationship with the IW Group. It’s a winning combination: IW Group’s strong multicultural insights and community relationships plus RPA’s full-service experience across creative, media, digital, customer experience and marketing automation,” said Caroline Choi, Senior VP of Corporate Affairs at SCE.

“The RPA / IW Group partnership is an ideal solution for SCE to help connect with their customers for the future. We believe that SCE’s customers deserve a unified customer experience, and together we are a truly unified team that can deliver that,” said Pete Imwalle, Chief Growth and Operations Officer at RPA.

“IW Group brings years of experience on SCE’s business and RPA brings a deep bench of incredible talent across discplines. Together, they’re a force to help SCE achieve their goals and build even stronger relationships with customers,” said Nita Song, President and Chief Momentum Officer at IW Group.

About RPA

RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency whose mission is to create ideas and experiences that put “People First,” within a culture that empowers individuals and teams. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA’s client list includes American Honda, ampm, Apartments.com, ARCO, Cedars-Sinai, CKE, (parent company of Carl’s Jr. and Hardee’s), CoStar Group, Farmers Insurance Group,
La-Z-Boy and Southwest Airlines. For more information, visit http://www.rpa.com.

About IW Group

IW Group is an award-winning agency specializing in Asian, multicultural, and generational marketing headquartered in Los Angeles with offices in New York and San Francisco.  Leveraging 30 years of niche marketing expertise, IW Group delivers innovative, break-thru marketing solutions with a focus on “bullseye and beyond” for clients including McDonald’s, Lexus, Warner Bros, Netflix, Disney, the California Department of Public Health, and Southern California Edison.  The Association of National Advertisers named IW Group in 2020, as the “Most Winningest Asian Agency” in their 20-year history.  For more information, go to https://iwgroup.agency/

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