TitleLetter
Agency
Campaign Letter
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication
Business Sector Automotive
Story December is a time for making memories, family traditions, resolutions and being with loved ones. Toyota’s year-end sales event, Toyotathon, brings the holiday sentiment to life while reinforcing the importance of celebrating together with a heartfelt story. It's a Christmas story about a father and son, who cross the distance that has kept them apart thanks to a letter…and a determined little boy.
Media Type Digital
Length

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