Campaign Corolla Cross
Advertiser Toyota Motor Corporation
Brand Toyota Corolla Cross
Date of First Broadcast/Publication 2022 / 1
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline Striking Design
Story “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling.
Philosophy For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street.
Media Type Digital
Production Company
Chief Creative Officer
Executive Creative Director
Group Creative Director
Associate Creative Director
VP, Director Of Production
Senior Digital & Innovation Producer
Senior Integrated Producer
Executive Producer
Music Supervision
VP, Director Of Project Management
VP, Managing Director
Group Account Director
Account Supervisor
Group Account Director
Associate Account Director
SVP, Chief Strategy Officer
Director of Strategy
Senior Strategic Planner
Executive Producer
Director Of Production
Line Producer

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