Press Releases - Conill - Adforum.com https://www.adforum.com/agency/5405/press-releases/rss Conill Press Releases at Adforum.com en-us Adforum.com Copyright 2017 DENNY’S SELECTS PUBLICIS GROUPE’S CONILL AS NEW HISPANIC ADVERTISING AGENCY https://www.adforum.com/agency/5405/press-releases/64146/dennys-selects-publicis-groupes-conill-as-new-hispanic-advertising-agency https://www.adforum.com/agency/5405/press-releases/64146/dennys-selects-publicis-groupes-conill-as-new-hispanic-advertising-agency

Denny's Corporation (Nasdaq:DENN), one of America's largest full-service restaurant chains, today announced that it has selected Publicis Groupe’s Conill (www.conill.com) as its Hispanic advertising agency of record. The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level. The assignment was the result of a competitive review.

“Today’s families are busy, connected and diverse,” said John Dillon, Denny’s Chief Marketing Officer. “As America’s Diner we strive to engage with our multicultural audience in ways beyond traditional advertising, making an emotional connection and resonating with them both in and outside our restaurants. As America’s Diner, it was important for us to look for a partner with strong strategic business acumen, intimate audience insight and a keen understanding of the dynamics of franchisee businesses. Conill’s credentials in these areas stood apart.”

Conill will work very closely with Denny’s longtime agency partners Erwin Penland and Blue 449 to ensure a holistic brand message across all guest segments.

“Collaboration is an integral part of our DNA,” said Conill President Carlos Martinez. “The pace of change in the U.S. marketplace leaves little time for monolithic thinking. You have to be quick to learn, quick to deliver and even quicker to adapt to the always-on demands of today’s brands. We’re eager to hit the ground running with the brand team, franchisees and our agency partners to bring America’s Diner into the heart of the conversations happening right now among a diverse group of guests.”

About Denny’s Corp.
Denny's is one of America's largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, El Salvador, Trinidad and Tobago, and the Philippines. For further information on Denny's, including news releases, please visit the Denny's website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Instagram or YouTube.

About Conill
Founded in 1968 as the nation’s first Latino marketing agency, Conill is currently among the fastest growing multicultural agencies in the U.S. It has been recognized in Advertising Age’s annual Agency A-List Report seven times in the past ten years, including Multicultural Agency of the Year honors in 2011 and 2007. The agency’s roster of clients includes Aflac, Nationwide, Procter & Gamble, T-Mobile and Toyota Motor Sales.

A subsidiary of Saatchi & Saatchi, Conill is the largest multicultural agency within Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Web: www.conill.com | Twitter:@Conill 

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2017-03-17 00:00:00
TOYOTA SWEEPS ANA MULTICULTURAL AWARDS IN HISPANIC, DIGITAL AND SIGNIFICANT RESULTS CATEGORIES https://www.adforum.com/agency/5405/press-releases/55574/toyota-sweeps-ana-multicultural-awards-in-hispanic-digital-and-significant-results-categories https://www.adforum.com/agency/5405/press-releases/55574/toyota-sweeps-ana-multicultural-awards-in-hispanic-digital-and-significant-results-categories

L-R: Mia Phillips, Toyota; Jennifer Dellapina, Conill

 

Toyota and Hispanic marketing partner, Conill recently shared the spotlight as the Más Que Un Auto campaign was recognized with three Grand Prize Awards during the 2015 ANA Multicultural Excellence Awards. In addition, the Toyota Camry “Gran Decision” innovative campaign was an award-winner in the Digital Media category. This year’s competition received 197 entries.

“It’s an honor to be recognized with these awards among so many amazing marketers and advertisers,” said Mia Phillips, National Manager – Multicultural, Brand & Online Strategy, Toyota Motor Sales, USA. “We know that engaging with our multicultural guests is critical to our success and that it has to be done right. Strategies that are in-culture and in-language are key as well as having partners, like Conill, who help propel our brand to success.”

The Más Que Un Auto (More Than A Car) effort, Conill’s loyalty campaign for Toyota celebrates Latino Toyota owners’ loyalty for the brand and love for their Toyotas. Through www.masqueunauto.com consumers created a custom name for their car and a high-quality, badge with said name was produced and delivered to them at no cost. To propel the launch of the new 2015 Camry, Toyota and Conill created the first short film on Instagram starring Cuban-American actor William Levy and the Toyota Camry as heroes of an action-themed story. Presented as a series of 15- second episodes on Instagram and Twitter, the film allowed users to drive the storyline through their own decisions at the end of each vignette.

The Más Que Un Auto case study can be viewed online at: http://conill.com/portfolio#more-than-a-car

“When we crafted the idea for Más Que Un Auto, we wanted to find a way to demonstrate what people feel for their Toyotas, which simply put, is love beyond reason,” commented Conill Chief Creative Officer Javier Campopiano. “Every single story behind the names proved our point right. They were not only unique but also unexpected. Their range and depth varied from fun anecdotes to deeply emotional stories. In the end, that´s what made this campaign so big.”

Now in their 15th year, the ANA Multicultural Excellence Awards recognize client side marketers and their agencies that produce industry-leading multicultural advertising campaigns.

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

About Conill
Conill is among the fastest growing and most highly awarded multicultural agencies in the U.S. It has been recognized by the industry’s leading trade publication, Advertising Age, in its annual Agency A-List Report for five years running and named Multicultural Agency of the Year in 2011 and 2007. The agency’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales. 

 Web: www.conill.com | Twitter:@Conill 

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2015-11-10 00:00:00
CONILL’S MAS QUE UN AUTO CAMPAIGN CONTINUES STREAK OF ACCOLADES https://www.adforum.com/agency/5405/press-releases/55594/conills-mas-que-un-auto-campaign-continues-streak-of-accolades https://www.adforum.com/agency/5405/press-releases/55594/conills-mas-que-un-auto-campaign-continues-streak-of-accolades

L-R: Javier Moreno, Toyota; Laura Stylez, Host; Chris Traina - Conill 


Integrated Marketing Campaign of the Year is the latest received at the HPRA National ¡BRAVO! Awards 

Conill’s ‘Mas Que Un Auto” brand loyalty campaign for Toyota was named “Integrated Marketing Campaign of the Year” during the Hispanic Public Relations Association (HPRA) National ¡Bravo! Awards last week in New York City. The campaign has garnered more than a dozen awards this year, including 2 coveted Cannes Lions, one Clio, and an Online Marketing Media & Advertising (OMMA) Award for Best Hispanic Marketing Campaign of 2015 as recent as last month.

“The awards this campaign has received are a testament to the extraordinary team effort at all levels of the agency,” said Conill President Carlos Martinez. “As a longstanding business partner, we are proud to continue producing campaigns that build on Toyota’s success at reaching the Latino consumer in fresh and innovative ways.”


The “Mas Que Un Auto” campaign is a celebration of Latino loyalty -- not just for the brand, but for their cars. Backed by research that revealed a strong bond between Latinos and their Toyota’s, the campaign became a cultural movement to demonstrate how fun, engaging and rewarding it is to be part of the Toyota family.


At the core of the movement was http://www.masqueunauto.com, an online hub where consumers could express their individuality and loyalty by creating custom name badges for one of their trusted Toyotas. Once visitors entered their information, high-quality badges were produced and mailed to them at no cost. The hub also provided consumers an opportunity to share their stories via online and social media channels.


ABOUT THE HPRA NATIONAL ¡BRAVO! AWARDS
The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others. Judges for the 2015 HPRA National ¡Bravo! Awards were comprised of senior public relations and marketing professionals across the agency, corporate and brand levels.

ABOUT CONILL
Conill is among the fastest growing and most highly awarded multicultural agencies in the U.S. It has been recognized by the industry’s leading trade publication, Advertising Age, in its annual Agency A-List Report for five years running and named Multicultural Agency of the Year in 2011 and 2007. The agency’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales. 

 Web: www.conill.com | Twitter:@Conill 

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2015-10-15 00:00:00
CONILL TAKES HOME THREE CANNES LIONS https://www.adforum.com/agency/5405/press-releases/48143/conill-takes-home-three-cannes-lions https://www.adforum.com/agency/5405/press-releases/48143/conill-takes-home-three-cannes-lions


Honors for Toyota and Procter & Gamble extends 2015 creative tear 

Conill’s creative work was recognized with one silver and two bronze Lions at the 62nd Cannes Lions International Festival of Creativity, held last week in Cannes, France. It’s the second year in a row that the agency earned honors at the storied event.

“It is rewarding to see the hard work of our talented team recognized on the largest creative stage in the industry,” said Conill President Carlos Martinez. “Importantly, the awards highlight a mix of traditional and non-traditional work executed on behalf of our two largest clients.”

The addition of the Cannes Lions brings Conill’s 2015 award tally up to 20, received at such competitions as The Wave Festival, The CUP, U.S.H. Idea Awards, and the El Sol Festival.

“We set very demanding performance targets for ourselves a year ago,” said Conill Chief Creative Officer Javier Campopiano. “We wanted to dream bigger and take the work further. Our people have all delivered in a big way.”

Mas Que Un Auto (More Than A Car), Conill’s loyalty campaign for Toyota was the big winner, receiving silver and bronze Lions in the Outdoor and PR categories respectively. The multidimensional effort celebrates Latino Toyota owners’ loyalty for the brand and love for their Toyotas. Through www.masqueunauto.com consumers can create a custom nameplate for their car. Once visitors enter their information, high-quality, chrome-like badges are produced and delivered to them at no cost. The successful campaign also earned three gold awards at this year’s El Sol Festival, and 3rd Best Idea of 2015, as well as 2 gold and 1 bronze at the U.S.H. Idea Awards.

The work can be viewed online at: http://conill.com/portfolio#more-than-a-car

In the press category, the Smiles campaign for Procter & Gamble’s Crest earned a bronze Lion. The series of print ads perfectly melds the brand’s message with how texting has fundamentally changed the way people communicate with one another. Each ad shows two versions of the same message, one with and the other without a smile emoticon. The emoticon changes the entire context of the message, from something negative to something positive. The creative campaign also earned honors at the El Sol Festival and USH Idea Awards.

The work can be viewed online at: http://conill.com/portfolio#hospital

“While entirely different in product, style and execution, these works have one very important thing in common: their core ideas are incredibly simple,” commented Mr. Campopiano. “Simplicity is elegance, which translates into emotion and effective communication. Revealing the insight that leads to a simple idea and executing it requires the intense focus and collaboration of many people.” 

 

About Conill

Conill is among the fastest growing and most highly awarded multicultural agencies in the U.S. It has been recognized by the industry’s leading trade publication, Advertising Age, in its annual Agency A-List Report for five years running and named Multicultural Agency of the Year in 2011 and 2007. The agency’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales.

Web: www.conill.com | Twitter:@Conill 

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2015-06-29 00:00:00
CONILL GRABS FOUR AWARDS AT EL SOL https://www.adforum.com/agency/5405/press-releases/46610/conill-grabs-four-awards-at-el-sol https://www.adforum.com/agency/5405/press-releases/46610/conill-grabs-four-awards-at-el-sol

 

Gold and silver honors continue robust creative performance in 2015 

 Conill continued its creative hot streak by winning four awards, including three gold, at the 30th annual Latin American Festival of Advertising Communication (El Sol) held May 28-30 in Bilbao, Spain.

The Mas Que un Auto (More Than a Car) consumer program for Toyota earned gold honors in the Digital, Social Media and Loyalty categories. The program, which empowers consumers to express their individuality and loyalty by creating a custom nameplate for their beloved Toyota, was recently featured in Advertising Age and Creativity Online. It also earned three awards and was named the 3rd Best Idea of the Year at the 2015 USH Idea awards, held last month in Miami, FL.

The Smile print campaign for Procter & Gamble’s Crest won a silver award in the health and beauty category. Each of the clever ads show two versions of the same message, one with and the other without a smile emoticon. The addition of the emoticon changes the entire context of the message, going from something negative to something great.

”We are very pleased that our work has resonated with consumers in the marketplace, while also being recognized by our industry peers,” said Conill Chief Creative Officer Javier Campopiano. ”Our teams have been incredibly committed to raising the creative bar across our entire brand portfolio. This hard work has paid big dividends for us in 2015. My compliments and thanks go out to everyone at our shop.”

Founded in 1986, El Sol celebrates Latin American creativity on an international scale, honoring work in a variety of categories and media. 239 agencies participated in this year’s festival, with a total of 2,303 campaign entries.

About Conill

Conill is among the fastest growing and most highly awarded multicultural agencies in the U.S. It has been recognized by the industry’s leading trade publication, Advertising Age, in its annual Agency A-List Report for five years running and named Multicultural Agency of the Year in 2011 and 2007. The agency’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales.

Web: www.conill.com | Twitter:@Conill 

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2015-06-02 00:00:00
CONILL WINS TEN AWARDS AT THE 2015 U.S.H. IDEA AWARDS https://www.adforum.com/agency/5405/press-releases/46618/conill-wins-ten-awards-at-the-2015-u-s-h-idea-awards https://www.adforum.com/agency/5405/press-releases/46618/conill-wins-ten-awards-at-the-2015-u-s-h-idea-awards

 

Conill was a big winner at the U.S.H. Idea Awards, held on April 28 at the Colony Theater in Miami, FL. The agency earned a total of ten awards, including two gold honors and one of the Top-5 Ideas of Show for work across its portfolio. The awards were presented by non-profit creative organization Círculo Creativo, in partnership with the Association of Hispanic Advertising Agencies (AHAA), as part of its 2015 Annual Conference.

“The work at this year’s festival was of a very high caliber, with terrific ideas from many of the usual players and a few surprises,” said Conill Chief Creative Officer Javier Campopiano, who served as a juror for the creative festival. “I could not be happier with our performance, given the tight field of great work and agencies. It’s also very gratifying that our stuff stood out among such an esteemed group of industry creative leaders. This is a terrific way for us to kick-off the 2015 awards season.”

Conill’s biggest winner was its “Mas Que un Auto” integrated communications campaign for Toyota, which earned two gold and one bronze award and was named the 3rd Best Idea of the Year. The campaign, which empowers consumers to express their individuality and loyalty by creating a custom nameplate for their beloved Toyota, was recently featured in Advertising Age and Creativity Online.

The agency also earned multiple honors for two additional clients. The “Smile” and “Date & Interview” campaigns for Procter & Gamble’s Crest earned Silver honors in Print and Bronze in Film, respectively. The “Stitched Shirt” campaign for Susan G. Komen won two Silver awards for “Work Beyond Hispanic” in the Direct and Design categories.

The multiple award-winning work can be viewed online at:

Toyota Mas Que un Auto: http://conill.com/portfolio#more-than-a-car

Susan G. Komen The Stitched Shirt: http://conill.com/portfolio#stitched-shirt-case-study

Crest Smile: http://conill.com/portfolio#hospital

Crest Date & Interview: http://conill.com/portfolio#interview

About Conill

Conill is among the fastest growing and most highly awarded multicultural agencies in the U.S. It has been recognized by the industry’s leading trade publication, Advertising Age, in its annual Agency A-List Report for five years running and named Multicultural Agency of the Year in 2011 and 2007. The agency’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales.

 

Web: www.conill.com | Twitter:@Conill 

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2015-05-01 00:00:00
Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years https://www.adforum.com/agency/5405/press-releases/45368/toyota-celebrates-milestone-as-no-1-automotive-brand-in-hispanic-market-for-10-years https://www.adforum.com/agency/5405/press-releases/45368/toyota-celebrates-milestone-as-no-1-automotive-brand-in-hispanic-market-for-10-years

 

Toyota Hosts Show with Global Star Ricky Martin for Loyal Owners 

Loyal Latino Toyota owners in Los Angeles were ecstatic
when the world’s largest automaker sponsored a special private show with Grammy Awardwinning
artist Ricky Martin, who performed his greatest hits and music from his new album, A
Quien Quiera Escuchar.

Toyota has been the No. 1 automotive brand in the Hispanic market for a decade. To
demonstrate its appreciation of that loyalty, the automaker showcased owners as its special
guests. Ricky Martin showcased his spectacular talent, performing to a full-capacity crowd at
Nokia Theatre L.A. LIVE.

“We wanted to thank them for making Toyota their favorite brand for the past 10 years. We
couldn’t have found a more fitting partner than Ricky Martin who also understands the power of
Latino loyalty,” commented Jack Hollis, vice president of Toyota Division marketing at Toyota
Motor Sales, U.S.A., Inc.

Through the years, Toyota has understood the importance of the Latino community and created
culturally relevant and in-language campaigns that engaged them through everyday life
experiences. Most notably, Toyota launched a recent campaign called “More Than a Car” or
“Más Que Un Auto,” a program that acknowledges the role vehicles play in the everyday lives of
Latino consumers.

The campaign recognizes that drivers see their cars as members of their families and give their
vehicles nicknames. For instance, customers can order customized nameplates through the
website www.masqueunauto.com to be mailed to them at no cost. Tens of thousands of people
have ordered the 3-D-printed nameplates, which allow them to demonstrate their love for their
trusted companion and immortalize its place in the family.

“In creating the campaign, our challenge was to find an idea that could truly express the love
between the Latino consumer and the brand. For them, their Toyotas are almost members of
their families. Once the team uncovered this insight, the execution took shape quickly,” said
Javier Campopiano, Chief Creative Officer at Conill, Toyota’s Hispanic marketing partner. “Today,
engagement continues, owners are sharing their stories through Toyota Latino social channels
and this campaign – developed to thank Latino owners for their support – celebrates the longstanding
relationship between Toyota and the Latino community.”

Follow Toyota at @ToyotaLatino on Twitter, Toyota Latino on Facebook and visit
www.masqueunauto.com for more information on the campaign and to order your nameplate
today.

ABOUT TOYOTA
Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building
vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50
years, we’ve built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than
32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than
2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent
of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education,
safety and the environment. As part of this commitment, we share the company’s extensive
know-how garnered from building great cars and trucks to help community organizations and
other nonprofits expand their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.

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2015-03-18 00:00:00
CONILL NAMED AMONG ADVERTISING AGE’S A-LIST STANDOUT AGENCIES https://www.adforum.com/agency/5405/press-releases/46619/conill-named-among-advertising-ages-a-list-standout-agencies https://www.adforum.com/agency/5405/press-releases/46619/conill-named-among-advertising-ages-a-list-standout-agencies

 

Agency recognized among industry elite for fifth consecutive year

Conill has been named among the 2015 Agency A-List Standouts by Advertising Age, the leading industry source of news for the marketing and media community. This marks the fifth year in a row that Conill has been recognized in the annual report of the industry’s best, published January 26.

According to Advertising Age, Conill stood out for its insightful millennial-targeted work for clients like P&G’s Tide, plus the Toyota brand campaign giving car owners custom name badges bearing their car’s nickname. They also noted the agency’s business performance, which was fueled by digital and social media growth. Newly hired Chief Creative Officer Javier Campopiano was also highlighted as an innovative move.  

“We are so proud to be among this impressive list of agencies for the fifth year in a row,” said Conill CEO Cynthia McFarlane. “The team we have in place, with the addition of Javier has led to transformative work on behalf of our clients. This award is a testament to the passionate, gifted people we have in every area of our shop.”

Conill experienced an impressive 2014, with various account wins including Abbott Nutritionals, Delverde Pasta, Nestle Coffemate and P&G brands Prilosec, Olay and Head & Shoulders; and a robust creative performance recognized with a series of awards including a Silver Film Lion along with 17 others for work on a diverse client portfolio at places like the Wave Festival, FIAP, The Mercury Radio Awards, USH Idea Awards, among others. 

“Our focus of propelling brands into the heart of the conversation once again proved to be the driving force behind our business,” said Conill President Carlos Martinez. “It led the way for us to deliver ideas that transcend channels and helped us operate with greater efficiency than ever before.”

A full list of Ad Age’s A-List Agency Standouts is available at http://adage.com/article/special-report-agency-alist-2015/ad-age-2015-agency-a-list-standouts-grey-180la-akqa/296732/ .

About Conill

Conill is among the most highly awarded Latino agencies in the U.S. and is a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. It was named Multicultural Agency of the Year by leading industry trade publication Advertising Age in 2011 and 2007. The agency’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales.

Web: www.conill.com | Twitter:@Conill 

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2015-01-29 00:00:00
CONILL TAPS DIEGO YURKIEVICH AS EXECUTIVE CREATIVE DIRECTOR OF LOS ANGELES OFFICE https://www.adforum.com/agency/5405/press-releases/46621/conill-taps-diego-yurkievich-as-executive-creative-director-of-los-angeles-office https://www.adforum.com/agency/5405/press-releases/46621/conill-taps-diego-yurkievich-as-executive-creative-director-of-los-angeles-office  

 

Diego Yurievich has joined Conill's Los Angeles office as VP, Executive Creative Director. In this role, Mr. Yurievich will provide creative leadership for Conill’s Los Angeles office and its portfolio of clients including Toyota, T-Mobile and Alaska Airlines. He reports to Conill Chief Creative Officer Javier Campopiano.  

Mr. Yurievich was most recently VP / Creative Director of Latinworks in Austin, where he worked for such clients as Chrysler, Dodge, Subway, Verizon Wireless and Telecom Fios, among others. He has also held senior creative leadership positions at Alma DDB, Miami, Global Hue in New York, Wieden & Kennedy, and various agencies in Europe including Kaspen (Czech Republic) and Tandem DDB (Spain).vich has joined the agency’s Los Angeles office as VP, Executive Creative Director. In this new role, Mr. Yurievich will provide creative leadership for Conill’s Los Angeles office and its portfolio of clients including Toyota, T-Mobile and Alaska Airlines. He reports to Conill Chief Creative Officer Javier Campopiano. 

“Having Diego join the agency solidifies our creative team,” said Javier Campopiano, Chief Creative Officer of Conill. “We share a creative vision to create the best advertising possible. His leadership will inspire our people and he’ll be a tremendous asset to our clients.”

Mr. Yurievich’s creative honors and awards are numerous including Cannes, Clio, Art Director Club, Caribe, One Show, San Sebastian, among others.

“My responsibility is to lead the creative team and create the conditions for high quality, strategic & creative work for our clients and for the agency,” said Mr. Yurievich. “Working alongside Javier and Miami ECD Hernan Cerdeiro presents an incredibly exciting opportunity to create game-changing work for clients.”

 

About Conill

Conill is among the most highly awarded Latino agencies in the U.S. and is a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. It was named Multicultural Agency of the Year by leading industry trade publication Advertising Age in 2011 and 2007. The agency’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales.

Web: www.conill.com | Twitter:@Conill 

 

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2014-12-05 00:00:00
RESEARCH STUDY: THE HISPANIC INFLUENCE ON AMERICAN CULTURE -- A quantitative look into Hispanic influence on a changing American marketplace. https://www.adforum.com/agency/5405/press-releases/12783/research-study-the-hispanic-influence-on-american-culture-a-quantitative-look-into-hispanic-influence-on-a-changing-american-marketplace https://www.adforum.com/agency/5405/press-releases/12783/research-study-the-hispanic-influence-on-american-culture-a-quantitative-look-into-hispanic-influence-on-a-changing-american-marketplace LOS ANGELES, Calif., November 27, 2012 /PRNewswire/ -- As Hispanic culture permeates mainstream America, a new research study by Conill reveals where the effect is most concentrated and which groups are most receptive to its influence.

“The Hispanic Influence on American Culture” details how people across all demographics see the country changing as a result of the infusion of Latino culture. The influence is fueled by the sheer size of the Hispanic population — now roughly one in six Americans, and the recognition, acceptance and consequent organic adoption of aspects of the Hispanic culture by non-Hispanics.

“We set out to better understand how Hispanic identity might evolve over time,” said Conill Chief Strategy Officer Verena Sisa. “For example, do Hispanics see themselves as agents of change? What are their views on balancing their distinctive heritage with the pull of the mainstream? We also wanted to know where their perceptions diverged from non-Hispanics.”

The study revealed surprising and not-so-surprising truths:

• Food, music and sports were confirmed as the greatest areas of influence by Hispanics and non-Hispanics alike.
• Discrepancies arise when it comes to beauty and style.
• Hispanics and non-Hispanics agree that the diversity of Hispanic culture in the U.S. is not well understood.
• Despite the fact that Hispanics over index in the use of technology, the two areas where Hispanic influence is perceived to be the weakest by non-Hispanics are technology and the internet.
• Only 1 in 10 of all respondents believes that Hispanics are “Extremely Safe” living in the Unites States.

“The Hispanic Influence on American Culture” contains an abundance of insights into an increasingly complex consumer marketplace. It is freely available for download at http://bit.ly/RUgGFY

About Conill
Conill is among the most highly awarded Latino agencies in the U.S. and is a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. It was named Multicultural Agency of the Year by leading industry trade publication Advertising Age in 2010 and 2007. The agency’s roster of clients includes Kraft, Procter & Gamble, Sony PlayStation, T-Mobile and Toyota Motor Sales.

Web: www.conill.com | Twitter:@Conill

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2012-11-27 00:00:00
20 IN THEIR 20'S | Xploring The New Face of America https://www.adforum.com/agency/5405/press-releases/5989/20-in-their-20s-xploring-the-new-face-of-america https://www.adforum.com/agency/5405/press-releases/5989/20-in-their-20s-xploring-the-new-face-of-america …One in five Americans ages 21-29 is Hispanic.

…Numbering eight million, Hispanics 21 to 29 comprise a powerful and bourgeoning market.

…With 34% growth from 2000 to 2011, and projected growth of 15% in the next five years, their importance is only increasing.

The young Hispanic audience may be easy to spot on a census chart, but is it easy to connect with?

That is the key question explored in Conill’s new white paper, 20 in Their 20s: Xploring the New Face of America.

It is the story of how we came to know this dynamic young segment and the themes that define their lives. Getting to know them in intimate depth, we befriended twenty young men and women in Miami and Los Angeles with divergent acculturation levels, economic attainment and heritage backgrounds.

What makes them tick and more importantly, how can marketers get in sync?

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2011-12-01 00:00:00
Conill Named Multicultural Agency of the Year by Advertising Age https://www.adforum.com/agency/5405/press-releases/5992/conill-named-multicultural-agency-of-the-year-by-advertising-age https://www.adforum.com/agency/5405/press-releases/5992/conill-named-multicultural-agency-of-the-year-by-advertising-age LOS ANGELES, Jan. 24, 2011 /PRNewswire/ -- Conill has been named 2010 "Multicultural Agency of the Year" by the leading industry trade magazine Advertising Age. In selecting Conill for this honor, the editors of the publication praised the agency's robust business performance, new business success and nontraditional marketing solutions for its clients. It is the second time in the past four years that Conill has won the award.

In its coverage, Advertising Age noted that Conill's digital solutions were "way ahead of the curve in the Hispanic market, where marketers tend to under-spend on digital efforts." It also credited Conill's "digital savvy" with leading to a regional operating model that helped Saatchi & Saatchi win the Sony PlayStation® and Cyber-shot® businesses in Latin America.

"Our mission over the last year was to lead transformation for our clients and for ourselves," said Conill President Carlos Martinez. "This was evident in the results we drove for brands and the scope of work we produced in terms of new media solutions. This will continue to be our direction moving forward."

The Advertising Age honor caps a terrific year for Conill. In 2010, the agency expanded its existing client relationships and won new business with Citibank, JCPenney, Sony PlayStation® and THQ, Inc. Conill earned creative accolades as the highest-ranked U.S. Hispanic market agency by LatinSpots magazine and was recognized as the top U.S. Hispanic Agency at the prestigious El Ojo de Iberoamerica advertising festival. The agency also earned a gold Lion in the film category at the 2010 Cannes International Advertising festival – a first for a U.S. Hispanic market effort.

"The changing consumer landscape provides plentiful opportunities for taking fresh creative approaches," said Conill Chief Creative Officer Pablo Buffagni. "Throughout the year, our teams produced emotionally engaging communications that connected with consumers organically across a range of platforms. I couldn't be more proud of our people and their accomplishments."

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2011-01-24 00:00:00