Campbell-Ewald put their own spin on the concept of "bring your kids to work day" during their 11th annual Creativity for Kids event held last week. The agency was transformed inside and out with fun-filled activities for employees and their young relatives.
"This annual tradition allows our employees to share their work experiences and environment with their children and have some fun in the process," said Campbell-Ewald Chairman and Chief Executive Officer Anthony J. Hopp. "It also recognizes and thanks our employees for all they so generously do for others in our communities."
This year's "gaming" theme set the stage for the annual art contest which challenged the kids to express their creativity by crafting their favorite gaming character using Arts & Scraps kits that contain recycled objects.
"We all - parents and kids alike - look forward to the art contest every year," said Vice Chairman, Chief Creative Officer Bill Ludwig. "The imagination and creativity of the kids never cease to amaze us."
The kids showed off their gaming skills as they competed in several Wii game contests and learned how advertising and gaming relate through employee-led demos and focus groups.
There was never a shortage of fun as the young visitors also enjoyed giant inflatables, laser tag, miniature golf, airbrush tattoos, caricaturists' drawings, coney dogs, ice cream, cotton candy, popcorn and sno-cones throughout the day. In the end, the kids went home with their works of art, faces decorated with tattoos and heads full of thoughts that this was just a typical day at Campbell-Ewald.
Campbell-Ewald is one of the nation's largest advertising and digital communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.