Press Releases - Campbell Ewald - Adforum.com https://www.adforum.com/agency/5426/press-releases/rss Campbell Ewald Press Releases at Adforum.com en-us Adforum.com Copyright 2017 AdForum Exclusive: 5 Questions for Campbell Ewald on the Agency’s Multiple New Account Wins https://www.adforum.com/agency/5426/press-releases/52155/adforum-exclusive-5-questions-for-campbell-ewald-on-the-agencys-multiple-new-account-wins https://www.adforum.com/agency/5426/press-releases/52155/adforum-exclusive-5-questions-for-campbell-ewald-on-the-agencys-multiple-new-account-wins

Campbell Ewald is on fire. The U.S.-based full service, fully integrated advertising and marketing communications agency recently won three new accounts—Travelocity, Empire State Development, and Country Inn & Suites—in just three weeks. The team at Campbell Ewald was nice enough to take the time out of their busy schedules to answer five questions from AdForum's James Thompson about the agency’s creative culture, business philosophy, and string of new business wins. 

(Image via www.jmaconochie.com.) 

AdForum: Campbell Ewald is known for its success working with brands such as Kaiser Permanente, USAA, and even the U.S. Navy. How has working with these major accounts influenced your approach to acquiring new business, and do you look for specific qualities or characteristics in brands that are a particular fit with Campbell Ewald’s talents and capabilities?

Campbell Ewald: Much like Kaiser Permanente, USAA and the U.S. Navy, we work best with brands that know their purpose and are complex in a considered purchase category. One of our key differentiators, and a major contributor to our new business momentum, is our ability to uniquely map the consumer journey to create a better, more integrated brand experience. As a full service, fully integrated agency, we are able to ideate and execute at all the critical touch points of the journey using this roadmap. It leads us to powerful ideas and, most importantly, effective work for our clients.

 

AdForum: Campbell Ewald specializes in pushing the boundaries of “ever-changing consumer needs and marketplace dynamics” that define modern purchasing habits and tech-driven customer sensibilities. How does Campbell Ewald explain to prospective new business not to be afraid of our rapidly changing global consumer culture, but to embrace its potential?

Campbell Ewald: We believe that powerful ideas compete with culture, not advertising. To help brands discover cultural trends and consumer insights, we engage our Consumer Experience Journey Mapping process. This transformative tool leverages the potential of these insights into actionable strategies, messages and channels throughout a consumer’s journey, ensuring that our clients are relevant to an ever-changing cultural climate.

 

AdForum: Travelocity has integrated the latest technologies into one of the oldest impulses known to mankind: to travel. What brand attributes attracted Campbell Ewald to Travelocity, and – because collective in-house talent is always the sum of individual minds – how do you think the personal travel experiences of the Campbell Ewald creatives will inform their work for Travelocity?


Campbell Ewald: Since the day The Roaming Gnome visited our office, Travelocity has inspired us with their spirit of adventure and sense of humor. They are an innovative company and have a brand that is very relevant for today’s culture. That combination makes for powerful creative ideas. The Campbell Ewald team has a passion for travel, and their personal insights and upcoming adventures with The Roaming Gnome are sure to be reflected in the new campaign.

 

AdForum: Empire State Development represents an ambitious effort to create and expand businesses in the state of New York by offering a range of incentives, from tax breaks to grant funds. What does Campbell Ewald see as the most compelling aspects of the Empire State Development program and what excites the agency about building an ad campaign around those strengths?

Campbell Ewald: Empire State Development will be a fully integrated client for the agency, which will allow us to create a new model for this client. Rather than being purely advertising-driven, we will look at the entire consumer journey by linking behavior, strategy, messaging, creative touch points, media and data analytics. We are excited to help the State of New York continue to grow its economy by bringing more tourists and business to the state.

 

AdForum: The midscale hotels marketplace is notoriously competitive, which makes the Country Inns & Suites new business win both exciting and challenging. What about the Country Inns & Suites brand does Campbell Ewald feel will resonate most strongly with travelers, and how does the agency plan on communicating those strengths to the public?

Campbell Ewald: The mid-tier market, while extremely competitive, is also highly cluttered and undifferentiated. We believe it's poised for positive disruption. The Country Inns & Suites brand has a rich legacy, a passionate guest base, and is undergoing a significant transformation. We're excited to be able to help the brand get the attention it deserves from travelers. It truly is a beautiful gem, hiding in plain sight. 

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2015-11-05 00:00:00
Lowe Campbell Ewald Launches Social Cryptology Game Sequel For U.S. Navy https://www.adforum.com/agency/5426/press-releases/40941/lowe-campbell-ewald-launches-social-cryptology-game-sequel-for-u-s-navy https://www.adforum.com/agency/5426/press-releases/40941/lowe-campbell-ewald-launches-social-cryptology-game-sequel-for-u-s-navy Operation Sleeper Shark to Challenge Facebook Followers with Puzzles that Put a Stop to Fictitious Opposition Group

DETROIT -- Marketing communications agency Lowe Campbell Ewald announced the launch of Operation Sleeper Shark, a cryptology game accessible via the U.S. Navy’s Cryptology & Technology Facebook page. A sequel to the Project Architeuthis, last year’s popular cryptology game, Operation Sleeper Shark is a fun yet challenging alternate reality game designed to increase social media traffic and raise awareness of the tasks U.S. Navy Cryptologists perform on a daily basis. The game began the night of February 5 and ends February 14.

“Building on the success of Project Architeuthis, we are looking forward to once again engaging an online community of bright, problem-solving people – the type of minds the U.S. Navy is looking to attract,” said Jennifer Monaghan, Managing Director of the U.S. Navy team at Lowe Campbell Ewald. “Utilizing people’s fascination with intricate storylines and challenging games, Operation Sleeper Shark will surely raise awareness of what many Navy personnel, like cryptologists, do in America’s Navy every day.”

"Building on the success of Project Architeuthis, we are looking forward to once again engaging an online community of bright, problem-solving people — men and women who are smart, creative, and enjoy being intellectually challenged,” said Captain Dave Bouve, Navy Director of Marketing and Advertising. "Operation Sleeper Shark may only be a game, but the same sort of problem solving rigor is used by Navy cryptologists every day to help meet the Navy's missions all over the world.”

The puzzles within Operation Sleeper Shark challenge the public to help track down and put a stop to an international organization known as the Abyssal Plains Research Group (APRG), who is almost certainly hatching another plot against the U.S. and the world. Despite successfully infiltrating the APRG with a former SEAL turned Navy Intelligence Officer, the nomadic group has proven hard to track. A flaw in APRG’s detection system means a simple transmission to a social media connection could slip through without being traced, so the Navy’s insider will use a device to transmit their codes, ciphers and puzzles through Facebook and Twitter.

With Operation Sleeper Shark, the U.S. Navy is asking the public to help solve the clues and decipher what APRG is doing and to finally put a stop to their efforts.

The storyline will publicly play out through one challenging puzzle each day on the U.S. Navy’s social media sites. Throughout the course of the game, Lowe Campbell Ewald will create a cast of fictitious characters with fictitious social media footprints and backgrounds. These characters will add depth and texture to the game’s story and provide hints to puzzles that prove to be too difficult. When the final clue is presented to the community on the last day, an email address will also be provided. The first 10 people to provide the correct solution to the puzzle will be deemed winners of Operation Sleeper Shark.

The puzzles were designed by a group of people who make a living creating high-profile puzzles: Robert Leighton, Mike Shenk and Amy Goldstein, who together make up the company Puzzability. While many of the puzzles are designed to be completed alone, some will require help from the rest of the community to complete. Only the smartest participants will have the ability to finish the game unassisted.

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2015-02-09 00:00:00
Lowe Campbell Ewald Creates POWERFUL PSA CAMPAIGN FOR HAVEN https://www.adforum.com/agency/5426/press-releases/35573/lowe-campbell-ewald-creates-powerful-psa-campaign-for-haven https://www.adforum.com/agency/5426/press-releases/35573/lowe-campbell-ewald-creates-powerful-psa-campaign-for-haven “Nice Guy” Campaign Sheds Light on Domestic Violence and Sexual Assault

DETROIT – SEPTEMBER 10, 2014 – Marketing communications agency Lowe Campbell Ewald has created a new and powerful PSA campaign for HAVEN, a nonprofit organization that helps victims of domestic violence and sexual assault in Oakland County, Mich.

The campaign takes a fresh approach by focusing on the abuser: who he is, how he works and how dangerous he can be. The campaign also highlights the fact that abuse is gradual, and in most cases, victims don’t see it coming.

Created by Lowe Campbell Ewald and directed by Academy Award winner Angus Wall, the campaign includes TV, print, digital, and out of home assets that showcase the hidden and deceptive aspects of many abusive relationships.

“It's essential that people experiencing domestic violence and sexual assault know they have a place to go,” said Mark Simon, Chief Creative Officer of Lowe Campbell Ewald. “We are proud to be part of such a meaningful campaign and believe this highly emotional approach will resonate with our audience. Our hope is that it reaches those who are suffering and provide them with the knowledge that help is out there."

The 30-second spot “Mr. Nice Guy” opens on a man speaking directly to the camera, to a future victim. He begins by stating that he will be “really nice” and that “you’ll tell your friends about me.” But the tone quickly shifts when he speaks about the first time he “will smack you, hard.” The spot gets darker as he threatens to “push you down the stairs,” eventually going after his victim’s children. Ending on an ominous note, the man says he will do it again and again, and “convince you it’s all your fault.” The spot then reveals HAVEN’s logo, “Live Without Fear” and a call to action to the organization’s website haven-oakland.org

The print ads and hidden message web banners focus on simple and loving phrases that transform into ugly messages from the abuser. For example, one print ad juxtaposes the phrase “I would kill to be with you” with “I’m gonna kill you” by layering text. Similarly, with the outdoor executions, what looks like a loving phrase from a distance is made up of manipulative, hurtful thoughts, as one gets closer.

“We are grateful to the Lowe Campbell Ewald team for creating this campaign that clearly communicates an important message about domestic violence. One that is often manipulated by the abuser,” said Beth Morrison, president and CEO, HAVEN. “It is the choice and actions of the abuser that causes abuse – the victim is never at fault."

Lowe Campbell Ewald has provided pro bono services to HAVEN for 15 years.

About HAVEN

HAVEN is a nationally recognized nonprofit leader promoting a world of safe, equal and accountable communities where sexual assault and domestic violence do not exist. As Oakland County’s only comprehensive program for victims of domestic violence and sexual assault, HAVEN provides shelter, counseling, advocacy and educational programming to nearly 30,000 people each year. For more information visit www.haven-oakland.org or for help call the HAVEN 24-hour Crisis and Support Line at 877-922-1274.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated marketing communications agency providing both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, De’Longhi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, UNICEF, USAA, the United States Navy and Western Governors University.

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2014-09-10 00:00:00
LOWE CAMPBELL EWALD WINS U.S. FUND FOR UNICEF https://www.adforum.com/agency/5426/press-releases/32199/lowe-campbell-ewald-wins-u-s-fund-for-unicef https://www.adforum.com/agency/5426/press-releases/32199/lowe-campbell-ewald-wins-u-s-fund-for-unicef

NEW YORK July 16, 2014 Marketing communications agency, Lowe Campbell Ewald, announced today that it has been awarded a substantial piece of business for the U.S. Fund for UNICEF, which supports UNICEFs work through fundraising, education and advocacy in the United States, following a competitive review. The account will be run out of Lowe Campbell Ewalds New York office.

The scope of work consists of a full-scale branding campaign including traditional, social, digital and mobile components.

It is an honor to be awarded the opportunity to work with the U.S. Fund for UNICEF, said Sal Taibi, president of Lowe Campbell Ewalds New York Office. UNICEFs mission to save and protect the world's most vulnerable children could not be better aligned to our mantra to create work with purpose. We are eager to begin working with the organization to advance such a noble and purposeful effort.

The United Nations Childrens Fund, UNICEF, works in more than 190 countries and territories to save and improve childrens lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The agency was created to overcome the obstacles that poverty, violence, disease and discrimination place in a childs path. It has global authority to influence decision-makers, and works with partners to find innovative solutions to some of the biggest issues facing children.

Lowe Campbell Ewald will work with the U.S. Fund for UNICEF to maximize the brand campaign across all platforms and through the organizations supporters, which include individual donors and board members, volunteers, corporate partners, celebrities and community organizations.

Lowe Campbell Ewald gave us big brand ideas, said Jose Carbonell, senior vice president, marketing and communications, U.S. Fund for UNICEF. The combination of their strategic thinking, the strength of their creative ideas and their passion for our organization is what differentiated them from other agencies.

New work for the U.S. Fund for UNICEF is slated to launch in the fall of 2014.


About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, U.S. Fund for UNICEF, the United States Navy and Western Governors University.

About UNICEF
The United Nations Childrens Fund (UNICEF) works in more than 190 countries and territories to save and improve childrens lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEFs work through fundraising, advocacy, and education in the United States. Together, we are working toward the day when zero children die from preventable causes and every child has a safe and healthy childhood. To learn more, visit www.unicefusa.org

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2014-07-16 21:32:00
Lowe Campbell Ewald Appoints Craig Kleber as Executive Strategy Director https://www.adforum.com/agency/5426/press-releases/30434/lowe-campbell-ewald-appoints-craig-kleber-as-executive-strategy-director https://www.adforum.com/agency/5426/press-releases/30434/lowe-campbell-ewald-appoints-craig-kleber-as-executive-strategy-director

DETROIT MAY 12, 2014 Marketing communications agency Lowe Campbell Ewald has announced the addition of Craig Kleber as executive strategy director. In this newly created position, Kleber will lead strategic planning out of Lowe Campbell Ewalds Los Angeles office while also playing a significant role in new business cultivation across the agencys U.S. offices. Kleber will report directly to Angela Zepeda, President, Managing Director.

In this era of transformation, Lowe Campbell Ewald continues to elevate and expand the agencys client offerings, said Zepeda. Its imperative to have strong strategic thinkers underlying the work we do. Craig is a world-class strategist whose strategic capabilities will support our Los Angeles office and shape the ways in which we help our clients advance their businesses.

Lowe Campbell Ewald is on a strong trajectory, building on its business momentum and success, said Kleber. Im thrilled to join the agencys award-winning team and hope to enrich the results-driven culture and produce great work for our clients.

Kleber joins Lowe Campbell Ewald from DDBs Los Angeles office where he served as chief strategy officer. While there, he oversaw all agency strategy and implemented a total marketing approach for Wells Fargo. Prior to DDB, Kleber was a partner at Hall & Partners, and was the director of integrated insights where he oversaw the planning, research and analytics functions for the integrated offices of Young & Rubicam and Wunderman Southern California. In addition, Kleber held roles at Suissa Miller, Publicis Seattle, RPA and CDP-Travissully, and began his career as an account planner at Lowe Lintas and Partners in London. Throughout the years, he has worked with a number of prominent brands including Land Rover, Honda, Acura, Southwest Airlines, T-Mobile, Dell, Birds Eye, Nestlé, Callaway, AAA and Southern California Edison.

Kleber arrives to Lowe Campbell Ewald on the heels of two strategic planning appointments made just last month, including Paul Taylor and Nigel Rahimpour as group directors.

About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.


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2014-05-12 19:38:49
Lowe Campbell Ewald Appoints Craig Kleber as Executive Strategy Director https://www.adforum.com/agency/5426/press-releases/29436/lowe-campbell-ewald-appoints-craig-kleber-as-executive-strategy-director https://www.adforum.com/agency/5426/press-releases/29436/lowe-campbell-ewald-appoints-craig-kleber-as-executive-strategy-director

DETROIT MAY 12, 2014 Marketing communications agency Lowe Campbell Ewald has announced the addition of Craig Kleber as executive strategy director. In this newly created position, Kleber will lead strategic planning out of Lowe Campbell Ewalds Los Angeles office while also playing a significant role in new business cultivation across the agencys U.S. offices. Kleber will report directly to Angela Zepeda, President, Managing Director.

In this era of transformation, Lowe Campbell Ewald continues to elevate and expand the agencys client offerings, said Zepeda. Its imperative to have strong strategic thinkers underlying the work we do. Craig is a world-class strategist whose strategic capabilities will support our Los Angeles office and shape the ways in which we help our clients advance their businesses.

Lowe Campbell Ewald is on a strong trajectory, building on its business momentum and success, said Kleber. Im thrilled to join the agencys award-winning team and hope to enrich the results-driven culture and produce great work for our clients.

Kleber joins Lowe Campbell Ewald from DDBs Los Angeles office where he served as chief strategy officer. While there, he oversaw all agency strategy and implemented a total marketing approach for Wells Fargo. Prior to DDB, Kleber was a partner at Hall & Partners, and was the director of integrated insights where he oversaw the planning, research and analytics functions for the integrated offices of Young & Rubicam and Wunderman Southern California. In addition, Kleber held roles at Suissa Miller, Publicis Seattle, RPA and CDP-Travissully, and began his career as an account planner at Lowe Lintas and Partners in London. Throughout the years, he has worked with a number of prominent brands including Land Rover, Honda, Acura, Southwest Airlines, T-Mobile, Dell, Birds Eye, Nestlé, Callaway, AAA and Southern California Edison.

Kleber arrives to Lowe Campbell Ewald on the heels of two strategic planning appointments made just last month, including Paul Taylor and Nigel Rahimpour as group directors.

About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.


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2014-05-12 19:38:49
Lowe Campbell Ewald Creates Social Cryptology Game for U.S. Navy https://www.adforum.com/agency/5426/press-releases/30435/lowe-campbell-ewald-creates-social-cryptology-game-for-u-s-navy https://www.adforum.com/agency/5426/press-releases/30435/lowe-campbell-ewald-creates-social-cryptology-game-for-u-s-navy

DETROIT APRIL 28, 2014 Marketing communications agency Lowe Campbell Ewald announced today the launch of Project Architeuthis, a cryptology game that will be activated on the U.S. Navys Cryptology & Technology Facebook page. The 18-day game is a fictitious U.S. Navy top-secret weapons system project, designed to attract the type of minds Navy Cryptology is looking to recruit, while simultaneously increasing social traffic.

Project Architeuthis is an innovative way to interact with a niche target, said Kathleen Donald, COO of Lowe Campbell Ewald. The Internet is home to communities of people who enjoy complicated, story-based puzzle solving as a recreational pastime. Among them exists the kind of minds Navy Cryptology is looking to attract. Games like this are a smart and engaging way to increase social traffic with intelligent, problem-solving people.

Were always looking for creative ways to engage with young men and women, especially those who may be interested in the exciting work we do around the world, said Cmdr. Brent Phillips, Director of U.S. Navy Recruiting Marketing and Advertising. Using peoples natural curiosity to solve problems provided an interesting avenue to share a little bit about the dedication our Sailors have as part of Americas Navy.

The plot of Project Architeuthis challenges intelligent, problem-solving individuals to track down a mysterious enemy who has captured the chief architect of a top-secret weapon in order to build their own. The enemy believes their plan is foolproof, but they didnt count on one thing: a fast-thinking and brave Navy Cryptologist sneaking aboard their getaway sub. Hiding in secret, the Navy Cryptologist has only one way to send her messages: through social media. Using all her skills, her goal is to give away the enemy position so her fellow sailors will come to the rescue. Since social media is her only method of communication, it invites the public to try to crack her encrypted codes.

On the U.S. Navys social media sites, the storyline will play out through a number of puzzles, each more challenging than the one before. The puzzles will be presented to the problem-solving community each day, with the exception of a couple of catch-up days along the way. Throughout the course of the game, Lowe Campbell Ewald will create a cast of fictitious characters with fictitious social media footprints and backgrounds. These characters will add depth and texture to the games story and provide hints to puzzles that prove to be too difficult.

When the final clue is presented to the community on the 18th day, an email address will also be provided. The first 10 people to provide the correct solution to the puzzle will be deemed winners of Project Architeuthis.

The puzzles were designed by a group of people who make a living creating high-profile puzzles: Robert Leighton, Mike Shenk, and Amy Goldstein, who together make up the company Puzzability. While many of the puzzles are designed to be completed alone, some will require help from the rest of the community to complete. This will leave only the smartest cryptologists with the ability to finish the game unassisted.

Project Architeuthis
will begin on April 28 and conclude on May 15.

About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

About Americas Navy
Navy ships, submarines, aircraft and, most importantly, tens of thousands of men and women are deployed around the world, around the clock, defending America at all times.

To understand the importance of America`s Navy, it`s helpful to remember:
- 70% of the earth`s surface is water
- 80% of the world`s population lives within 200 miles of a coast
- 90% of the commerce in the world is moved by water

The world`s oceans give the Navy the power to protect America`s interests anywhere, any time.

For more information about Americas Navy, visit www.navy.com

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2014-04-28 22:19:02
Lowe Campbell Ewald Creates Social Cryptology Game for U.S. Navy https://www.adforum.com/agency/5426/press-releases/29027/lowe-campbell-ewald-creates-social-cryptology-game-for-u-s-navy https://www.adforum.com/agency/5426/press-releases/29027/lowe-campbell-ewald-creates-social-cryptology-game-for-u-s-navy

DETROIT APRIL 28, 2014 Marketing communications agency Lowe Campbell Ewald announced today the launch of Project Architeuthis, a cryptology game that will be activated on the U.S. Navys Cryptology & Technology Facebook page. The 18-day game is a fictitious U.S. Navy top-secret weapons system project, designed to attract the type of minds Navy Cryptology is looking to recruit, while simultaneously increasing social traffic.

Project Architeuthis is an innovative way to interact with a niche target, said Kathleen Donald, COO of Lowe Campbell Ewald. The Internet is home to communities of people who enjoy complicated, story-based puzzle solving as a recreational pastime. Among them exists the kind of minds Navy Cryptology is looking to attract. Games like this are a smart and engaging way to increase social traffic with intelligent, problem-solving people.

Were always looking for creative ways to engage with young men and women, especially those who may be interested in the exciting work we do around the world, said Cmdr. Brent Phillips, Director of U.S. Navy Recruiting Marketing and Advertising. Using peoples natural curiosity to solve problems provided an interesting avenue to share a little bit about the dedication our Sailors have as part of Americas Navy.

The plot of Project Architeuthis challenges intelligent, problem-solving individuals to track down a mysterious enemy who has captured the chief architect of a top-secret weapon in order to build their own. The enemy believes their plan is foolproof, but they didnt count on one thing: a fast-thinking and brave Navy Cryptologist sneaking aboard their getaway sub. Hiding in secret, the Navy Cryptologist has only one way to send her messages: through social media. Using all her skills, her goal is to give away the enemy position so her fellow sailors will come to the rescue. Since social media is her only method of communication, it invites the public to try to crack her encrypted codes.

On the U.S. Navys social media sites, the storyline will play out through a number of puzzles, each more challenging than the one before. The puzzles will be presented to the problem-solving community each day, with the exception of a couple of catch-up days along the way. Throughout the course of the game, Lowe Campbell Ewald will create a cast of fictitious characters with fictitious social media footprints and backgrounds. These characters will add depth and texture to the games story and provide hints to puzzles that prove to be too difficult.

When the final clue is presented to the community on the 18th day, an email address will also be provided. The first 10 people to provide the correct solution to the puzzle will be deemed winners of Project Architeuthis.

The puzzles were designed by a group of people who make a living creating high-profile puzzles: Robert Leighton, Mike Shenk, and Amy Goldstein, who together make up the company Puzzability. While many of the puzzles are designed to be completed alone, some will require help from the rest of the community to complete. This will leave only the smartest cryptologists with the ability to finish the game unassisted.

Project Architeuthis
will begin on April 28 and conclude on May 15.

About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

About Americas Navy
Navy ships, submarines, aircraft and, most importantly, tens of thousands of men and women are deployed around the world, around the clock, defending America at all times.

To understand the importance of America`s Navy, it`s helpful to remember:
- 70% of the earth`s surface is water
- 80% of the world`s population lives within 200 miles of a coast
- 90% of the commerce in the world is moved by water

The world`s oceans give the Navy the power to protect America`s interests anywhere, any time.

For more information about Americas Navy, visit www.navy.com

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2014-04-28 22:19:02
Lowe Campbell Ewald Announces Key Appointments in Strategic Planning Group https://www.adforum.com/agency/5426/press-releases/30436/lowe-campbell-ewald-announces-key-appointments-in-strategic-planning-group https://www.adforum.com/agency/5426/press-releases/30436/lowe-campbell-ewald-announces-key-appointments-in-strategic-planning-group DETROIT APRIL 21, 2014 Marketing communications agency Lowe Campbell Ewald has announced two recent new hires today: Paul Taylor and Nigel Rahimpour join as Group Directors to lead strategic planning efforts on two key accounts.

Taylor will lead the brand planning team for the agencys USAA account out of the San Antonio office. He will report directly to Kevin Wertz, Managing Director of Lowe Campbell Ewalds San Antonio office.

Rahimpour will be based out of New York where he will lead brand planning for the agencys Milk Processor Education Program account. Rahimpour will report directly to Sal Taibi, President of Lowe Campbell Ewalds New York office.

Paul and Nigel are experienced planners who have the unique ability to meld trends, consumer insights and brand potential that provides the framework for highly effective communications strategies and creative executions, said Jim Palmer, CEO of Lowe Campbell Ewald. They are key to providing the strong strategic thinking necessary to establish business-building solutions for our clients.

Taylor has more than 15 years experience across marketing departments, brand consultancies and advertising and media agencies. He has uncovered consumer insights and developed strategies for iconic brands across categories from financial services to alcohol to cosmetics. Taylor was a Strategy Director and Senior Partner at MediaCom where he was responsible for setting the agencys strategic vision for brands like Revlon and Audi. Prior to MediaCom, he was a Consumer Planning Director at Diageo, working on brands including Captain Morgan, Smirnoff and Ketel One. He was also a Vice President of Brand Planning at Grey Worldwide. He joins Lowe Campbell Ewald after a brief stint with his own insights and strategy consultancy, Beechcroft Road. Taylor is a graduate of Brasenose College, University of Oxford.

Rahimpour comes to Lowe Campbell Ewald with extensive international experience in various disciplines. Previously, he was a Global Group Planning Director at Saatchi & Saatchi, where he headed up integrated strategies for General Mills brands, such as Cheerios and Häagen-Dazs International. Prior to Saatchi & Saatchi, Rahimpour was a Planning Director at Leo Burnett where he led strategy efforts on Kelloggs adult cereal brands. Rahimpour also held roles as Group Planning Director at StrawberryFrog, supporting brands like P&G, Morgan Stanley and Pfizer, and was a Senior Planner at FCB heading up Motorola. Additionally, hes held positions at TBWA in Berlin and Weiss, Whitten, Stagliano. Rahimpour is a graduate of the University of Hamburg.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

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2014-04-21 14:43:56
Lowe Campbell Ewald Announces Key Appointments in Strategic Planning Group https://www.adforum.com/agency/5426/press-releases/28973/lowe-campbell-ewald-announces-key-appointments-in-strategic-planning-group https://www.adforum.com/agency/5426/press-releases/28973/lowe-campbell-ewald-announces-key-appointments-in-strategic-planning-group DETROIT APRIL 21, 2014 Marketing communications agency Lowe Campbell Ewald has announced two recent new hires today: Paul Taylor and Nigel Rahimpour join as Group Directors to lead strategic planning efforts on two key accounts.

Taylor will lead the brand planning team for the agencys USAA account out of the San Antonio office. He will report directly to Kevin Wertz, Managing Director of Lowe Campbell Ewalds San Antonio office.

Rahimpour will be based out of New York where he will lead brand planning for the agencys Milk Processor Education Program account. Rahimpour will report directly to Sal Taibi, President of Lowe Campbell Ewalds New York office.

Paul and Nigel are experienced planners who have the unique ability to meld trends, consumer insights and brand potential that provides the framework for highly effective communications strategies and creative executions, said Jim Palmer, CEO of Lowe Campbell Ewald. They are key to providing the strong strategic thinking necessary to establish business-building solutions for our clients.

Taylor has more than 15 years experience across marketing departments, brand consultancies and advertising and media agencies. He has uncovered consumer insights and developed strategies for iconic brands across categories from financial services to alcohol to cosmetics. Taylor was a Strategy Director and Senior Partner at MediaCom where he was responsible for setting the agencys strategic vision for brands like Revlon and Audi. Prior to MediaCom, he was a Consumer Planning Director at Diageo, working on brands including Captain Morgan, Smirnoff and Ketel One. He was also a Vice President of Brand Planning at Grey Worldwide. He joins Lowe Campbell Ewald after a brief stint with his own insights and strategy consultancy, Beechcroft Road. Taylor is a graduate of Brasenose College, University of Oxford.

Rahimpour comes to Lowe Campbell Ewald with extensive international experience in various disciplines. Previously, he was a Global Group Planning Director at Saatchi & Saatchi, where he headed up integrated strategies for General Mills brands, such as Cheerios and Häagen-Dazs International. Prior to Saatchi & Saatchi, Rahimpour was a Planning Director at Leo Burnett where he led strategy efforts on Kelloggs adult cereal brands. Rahimpour also held roles as Group Planning Director at StrawberryFrog, supporting brands like P&G, Morgan Stanley and Pfizer, and was a Senior Planner at FCB heading up Motorola. Additionally, hes held positions at TBWA in Berlin and Weiss, Whitten, Stagliano. Rahimpour is a graduate of the University of Hamburg.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

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2014-04-21 14:43:56
Lowe Campbell Ewald Wins Brand Assignment for Detroit's Eastern Market Corporation https://www.adforum.com/agency/5426/press-releases/30437/lowe-campbell-ewald-wins-brand-assignment-for-detroits-eastern-market-corporation https://www.adforum.com/agency/5426/press-releases/30437/lowe-campbell-ewald-wins-brand-assignment-for-detroits-eastern-market-corporation

DETROIT APRIL 16, 2014 Marketing communications agency Lowe Campbell Ewald is expanding its footprint within the Detroit community, announcing today a partnership with Eastern Market Corporation. A six-block urban public market that has been servicing Detroit-area residents since 1891, Eastern Market chose Lowe Campbell Ewald to launch an integrated brand campaign. Work will include brand positioning, the launch of a new website and a unified visual identity.

Eastern Market is a staple resource in the Detroit community, as proven by the thousands of visitors it sees every week, said Jim Palmer, CEO of Lowe Campbell Ewald. Many of us at Lowe Campbell Ewald are lifelong Detroiters and are eager to contribute to the ongoing success of such an iconic establishment.

Were excited to be working with Lowe Campbell Ewald, shared LaLeatha Spillers, Director of Marketing and Communications for the Eastern Market Corporation. We chose Lowe Campbell Ewald because of their experience with heritage brands and their ability to effectively create integrated branding campaigns across multiple platforms in both traditional and new media spaces.

Work for Eastern Market will launch in September.

This win contributes to Lowe Campbell Ewalds growing list of Detroit-based clients including Cadillac, OnStar, Detroit Lions, MotorCity Casino Hotel, and the Education Achievement Authority.


About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, MotorCity Casino Hotel, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.


About the Eastern Marketing Corporation
Eastern Market Corporation (EMC) is the nonprofit that manages Eastern Market on behalf of the City of Detroit. EMCs vision is to create the most inclusive, resilient, and robust regional food hub in the United States. The Eastern Market leverages its dynamic history, manages operations, district revitalization, develops programs, builds facilities and provides critical infrastructure to : strengthen the Eastern Market District, improve access to healthy, green, affordable, and fair food choices in Detroit and throughout Southeast Michigan and to fortify the food sector as a pillar of regional economic growth. For more information, call (313) 833-9300, visit www.DetroitEasternMarket.com or follow EMC on Twitter: @ EasternMarket and Facebook: EasternMarketDetroit.


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2014-04-17 14:48:23
Lowe Campbell Ewald Wins Brand Assignment for Detroit's Eastern Market Corporation https://www.adforum.com/agency/5426/press-releases/28521/lowe-campbell-ewald-wins-brand-assignment-for-detroits-eastern-market-corporation https://www.adforum.com/agency/5426/press-releases/28521/lowe-campbell-ewald-wins-brand-assignment-for-detroits-eastern-market-corporation

DETROIT APRIL 16, 2014 Marketing communications agency Lowe Campbell Ewald is expanding its footprint within the Detroit community, announcing today a partnership with Eastern Market Corporation. A six-block urban public market that has been servicing Detroit-area residents since 1891, Eastern Market chose Lowe Campbell Ewald to launch an integrated brand campaign. Work will include brand positioning, the launch of a new website and a unified visual identity.

Eastern Market is a staple resource in the Detroit community, as proven by the thousands of visitors it sees every week, said Jim Palmer, CEO of Lowe Campbell Ewald. Many of us at Lowe Campbell Ewald are lifelong Detroiters and are eager to contribute to the ongoing success of such an iconic establishment.

Were excited to be working with Lowe Campbell Ewald, shared LaLeatha Spillers, Director of Marketing and Communications for the Eastern Market Corporation. We chose Lowe Campbell Ewald because of their experience with heritage brands and their ability to effectively create integrated branding campaigns across multiple platforms in both traditional and new media spaces.

Work for Eastern Market will launch in September.

This win contributes to Lowe Campbell Ewalds growing list of Detroit-based clients including Cadillac, OnStar, Detroit Lions, MotorCity Casino Hotel, and the Education Achievement Authority.


About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, MotorCity Casino Hotel, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.


About the Eastern Marketing Corporation
Eastern Market Corporation (EMC) is the nonprofit that manages Eastern Market on behalf of the City of Detroit. EMCs vision is to create the most inclusive, resilient, and robust regional food hub in the United States. The Eastern Market leverages its dynamic history, manages operations, district revitalization, develops programs, builds facilities and provides critical infrastructure to : strengthen the Eastern Market District, improve access to healthy, green, affordable, and fair food choices in Detroit and throughout Southeast Michigan and to fortify the food sector as a pillar of regional economic growth. For more information, call (313) 833-9300, visit www.DetroitEasternMarket.com or follow EMC on Twitter: @ EasternMarket and Facebook: EasternMarketDetroit.


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2014-04-17 14:48:23
Lowe Campbell Ewald Appoints Curtis Melville as Executive Creative Director https://www.adforum.com/agency/5426/press-releases/30438/lowe-campbell-ewald-appoints-curtis-melville-as-executive-creative-director https://www.adforum.com/agency/5426/press-releases/30438/lowe-campbell-ewald-appoints-curtis-melville-as-executive-creative-director DETROIT APRIL 4, 2014 Marketing communications agency Lowe Campbell Ewald has announced the addition of Curtis Melville as Executive Creative Director. In this newly created position, Melville will oversee the day-to-day creative operation of Lowe Campbell Ewalds Detroit office. In addition, he will provide creative leadership and vision to Lowes global network, as well as new business efforts. Melville will report directly to Chief Creative Officer Mark Simon and will work with all clients across the agency. He will join Lowe Campbell Ewald on Monday, April 7.

We're excited to have Curtis on the team, said Simon. His talent and experience will help us to continue to deliver exceptional creative for our clients. I am looking forward to the impact he will have on our agency and our culture.

I am thrilled with the prospect of creating and innovating with Mark and the team hes built, said Melville. The opportunity to contribute to the transformation and momentum of Lowe Campbell Ewald is invigorating, and Im confident about what we can accomplish together.

Melville joins Lowe Campbell Ewald from Team Detroit, where he served as Executive Vice President, Executive Creative Director. While there, he was responsible for Fords U.S. advertising communications, including traditional, digital, social, branded content and retail efforts. In addition to co-owning his own boutique creative shop in San Francisco for over eight years, Melville has worked at Ogilvy & Mather, Saatchi & Saatchi and Hal Riney. Throughout his career, he has worked with a number of prominent brands including Ford, HP, Yahoo! and iShares.

Throughout his career, Melville has been recognized for his creative work, including the One Show, Communication Arts and Effie awards.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

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2014-04-04 17:38:03
Lowe Campbell Ewald Appoints Curtis Melville as Executive Creative Director https://www.adforum.com/agency/5426/press-releases/28057/lowe-campbell-ewald-appoints-curtis-melville-as-executive-creative-director https://www.adforum.com/agency/5426/press-releases/28057/lowe-campbell-ewald-appoints-curtis-melville-as-executive-creative-director DETROIT APRIL 4, 2014 Marketing communications agency Lowe Campbell Ewald has announced the addition of Curtis Melville as Executive Creative Director. In this newly created position, Melville will oversee the day-to-day creative operation of Lowe Campbell Ewalds Detroit office. In addition, he will provide creative leadership and vision to Lowes global network, as well as new business efforts. Melville will report directly to Chief Creative Officer Mark Simon and will work with all clients across the agency. He will join Lowe Campbell Ewald on Monday, April 7.

We're excited to have Curtis on the team, said Simon. His talent and experience will help us to continue to deliver exceptional creative for our clients. I am looking forward to the impact he will have on our agency and our culture.

I am thrilled with the prospect of creating and innovating with Mark and the team hes built, said Melville. The opportunity to contribute to the transformation and momentum of Lowe Campbell Ewald is invigorating, and Im confident about what we can accomplish together.

Melville joins Lowe Campbell Ewald from Team Detroit, where he served as Executive Vice President, Executive Creative Director. While there, he was responsible for Fords U.S. advertising communications, including traditional, digital, social, branded content and retail efforts. In addition to co-owning his own boutique creative shop in San Francisco for over eight years, Melville has worked at Ogilvy & Mather, Saatchi & Saatchi and Hal Riney. Throughout his career, he has worked with a number of prominent brands including Ford, HP, Yahoo! and iShares.

Throughout his career, Melville has been recognized for his creative work, including the One Show, Communication Arts and Effie awards.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

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2014-04-04 17:38:03
Lowe Campbell Ewald Named Agency Of Record For Energy Upgrade California https://www.adforum.com/agency/5426/press-releases/30439/lowe-campbell-ewald-named-agency-of-record-for-energy-upgrade-california https://www.adforum.com/agency/5426/press-releases/30439/lowe-campbell-ewald-named-agency-of-record-for-energy-upgrade-california

DETROIT March 17, 2014 Marketing communications agency Lowe Campbell Ewald, part of Interpublic Group, announced today that it has been selected as Agency of Record for Energy Upgrade California following a competitive solicitation. Energy Upgrade California is a marketing, education and outreach brand of the State of California under the auspices of the California Public Utilities Commission (CPUC) in coordination with the California Energy Commission that is being managed by the nonprofit California Center for Sustainable Energy (CCSE).

The brand will launch the primary statewide marketing campaign to educate and inform California residents and small businesses about a wide variety of energy management topics that will help them understand how they use energy, and what actions they can take or products they can use to manage and save energy and money.

The Lowe Campbell Ewald Los Angeles office partnered with three agencies in California to provide the depth and expertise needed to launch the brand. The agencies are: Momentum for experiential marketing, Casanova Pendril for Hispanic-targeted marketing and InterTrend for Asian-targeted marketing.

Lowe Campbell Ewald and its agency partners will be responsible for launching the Energy Upgrade California brand for the state of California, including strategy, communications planning, creative development, production, media planning and buying (traditional and digital), and experiential (events and grassroots efforts). The campaign will reach all geographic regions in the state, and the total market, including Hispanic, African-American and Asian communities.

We are thrilled to add the Energy Upgrade California brand to our roster, said Jim Palmer, CEO, Lowe Campbell Ewald. Together with CCSE, its partners and our agency partners, we will educate California residents and small businesses on the public health, economic and environmental benefits of conserving energy, and let them know how they can reduce usage and take advantage of rebates, technical assistance and educational programs. Its a win-win for all consumers will lower monthly bills while helping shrink Californias carbon footprint.

CCSE and the stakeholder team of investor-owned utilities and commission staff that selected Lowe Campbell Ewald as our agency are excited to work with such a dynamic group of advertising and marketing professionals, said Regina Marston, Senior Marketing Manager for Energy Upgrade California. We look forward to a successful collaboration that engages, activates and motivates Californians to take action on energy for their own benefit and to help achieve the states energy and climate goals.


About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.


About Energy Upgrade California
Energy Upgrade California is a state initiative to educate residents and small business consumers about energy management. The initiative helps Californians take action to save energy and conserve natural resources, reduce demand on the electricity grid, and make informed energy management choices at home and at work. It is supported by an alliance of the California Public Utilities Commission, the California Energy Commission, utilities, regional energy networks, local governments, businesses, and nonprofits to help communities meet state and local energy and climate action goals. Funding comes from investor-owned utility customers under the auspices of the California Public Utilities Commission. ©2014 Energy Upgrade California. Trademarks are property of their respective owners. All rights reserved.


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2014-03-19 14:55:43
Lowe Campbell Ewald Named Agency Of Record For Energy Upgrade California https://www.adforum.com/agency/5426/press-releases/27548/lowe-campbell-ewald-named-agency-of-record-for-energy-upgrade-california https://www.adforum.com/agency/5426/press-releases/27548/lowe-campbell-ewald-named-agency-of-record-for-energy-upgrade-california

DETROIT March 17, 2014 Marketing communications agency Lowe Campbell Ewald, part of Interpublic Group, announced today that it has been selected as Agency of Record for Energy Upgrade California following a competitive solicitation. Energy Upgrade California is a marketing, education and outreach brand of the State of California under the auspices of the California Public Utilities Commission (CPUC) in coordination with the California Energy Commission that is being managed by the nonprofit California Center for Sustainable Energy (CCSE).

The brand will launch the primary statewide marketing campaign to educate and inform California residents and small businesses about a wide variety of energy management topics that will help them understand how they use energy, and what actions they can take or products they can use to manage and save energy and money.

The Lowe Campbell Ewald Los Angeles office partnered with three agencies in California to provide the depth and expertise needed to launch the brand. The agencies are: Momentum for experiential marketing, Casanova Pendril for Hispanic-targeted marketing and InterTrend for Asian-targeted marketing.

Lowe Campbell Ewald and its agency partners will be responsible for launching the Energy Upgrade California brand for the state of California, including strategy, communications planning, creative development, production, media planning and buying (traditional and digital), and experiential (events and grassroots efforts). The campaign will reach all geographic regions in the state, and the total market, including Hispanic, African-American and Asian communities.

We are thrilled to add the Energy Upgrade California brand to our roster, said Jim Palmer, CEO, Lowe Campbell Ewald. Together with CCSE, its partners and our agency partners, we will educate California residents and small businesses on the public health, economic and environmental benefits of conserving energy, and let them know how they can reduce usage and take advantage of rebates, technical assistance and educational programs. Its a win-win for all consumers will lower monthly bills while helping shrink Californias carbon footprint.

CCSE and the stakeholder team of investor-owned utilities and commission staff that selected Lowe Campbell Ewald as our agency are excited to work with such a dynamic group of advertising and marketing professionals, said Regina Marston, Senior Marketing Manager for Energy Upgrade California. We look forward to a successful collaboration that engages, activates and motivates Californians to take action on energy for their own benefit and to help achieve the states energy and climate goals.


About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, DeLonghi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.


About Energy Upgrade California
Energy Upgrade California is a state initiative to educate residents and small business consumers about energy management. The initiative helps Californians take action to save energy and conserve natural resources, reduce demand on the electricity grid, and make informed energy management choices at home and at work. It is supported by an alliance of the California Public Utilities Commission, the California Energy Commission, utilities, regional energy networks, local governments, businesses, and nonprofits to help communities meet state and local energy and climate action goals. Funding comes from investor-owned utility customers under the auspices of the California Public Utilities Commission. ©2014 Energy Upgrade California. Trademarks are property of their respective owners. All rights reserved.


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2014-03-19 14:55:43
Lowe Campbell Ewald Partners With De’Longhi Group North America https://www.adforum.com/agency/5426/press-releases/30440/lowe-campbell-ewald-partners-with-delonghi-group-north-america https://www.adforum.com/agency/5426/press-releases/30440/lowe-campbell-ewald-partners-with-delonghi-group-north-america DETROIT February 12, 2014 Marketing communications agency Lowe Campbell Ewaldannounced today its partnership with DeLonghi North America Inc., following an agency review. DeLonghi is the global leader in espresso and comfort products with a presence in 123 countries.

DeLonghi will be added to a New York office roster of clients including Unilever, Snuggle and the Milk Processor Education Program, as well as other premium brands in the Lowe Campbell Ewald U.S. portfolio such as Cadillac, the United States Navy and OnStar. Lowe Campbell Ewald opened its New York office on January 1 and will soon be moving to a new office located at 386 Park Avenue South.

We are thrilled to have opened Lowe Campbell Ewald in the new year and work with such a premium branded company right out of the gate, said Sal Taibi, president of Lowe Campbell Ewalds New York office. This speaks to the capabilities Lowe Campbell Ewald offers international expertise through Lowe, a national network with offices throughout the U.S., and a New York base that serves as a launching pad for global marketers. DeLonghi is a global leading brand that values quality, design and innovation, and we are excited to kick off their new marketing efforts in North America.

Our team was extremely impressed with Lowe Campbell Ewalds experience in building business, as well as the unique, disciplined process of gathering consumer insights to lead creative development, said Linda Passaro, vice president of marketing, DeLonghi North America Inc. We are eager to begin building our partnership and to launching our marketing efforts in North America, bringing the DeLonghi Italian experience to consumers at home.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, Olympic Paints and Stains, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

About DeLonghi America, Inc
DeLonghi Group
Headquartered in Upper Saddle River, N.J., DeLonghi America, Inc. is the North American subsidiary of the DeLonghi Group and has been operating in the U.S. for the past 30 years. DeLonghi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands: DeLonghi, Kenwood and Braun.The DeLonghi Group is committed to continuing their mission to create exceptional products that improves the lives of the consumer through innovative technologies and unparalleled design. www.delonghi.com


The DeLonghi brand
is based in Treviso Italy and is #1 globally in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the DeLonghi brand. DeLonghi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers home; making the everyday better.

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2014-02-12 19:20:55
Lowe Campbell Ewald Partners With De’Longhi Group North America https://www.adforum.com/agency/5426/press-releases/26407/lowe-campbell-ewald-partners-with-delonghi-group-north-america https://www.adforum.com/agency/5426/press-releases/26407/lowe-campbell-ewald-partners-with-delonghi-group-north-america DETROIT February 12, 2014 Marketing communications agency Lowe Campbell Ewaldannounced today its partnership with DeLonghi North America Inc., following an agency review. DeLonghi is the global leader in espresso and comfort products with a presence in 123 countries.

DeLonghi will be added to a New York office roster of clients including Unilever, Snuggle and the Milk Processor Education Program, as well as other premium brands in the Lowe Campbell Ewald U.S. portfolio such as Cadillac, the United States Navy and OnStar. Lowe Campbell Ewald opened its New York office on January 1 and will soon be moving to a new office located at 386 Park Avenue South.

We are thrilled to have opened Lowe Campbell Ewald in the new year and work with such a premium branded company right out of the gate, said Sal Taibi, president of Lowe Campbell Ewalds New York office. This speaks to the capabilities Lowe Campbell Ewald offers international expertise through Lowe, a national network with offices throughout the U.S., and a New York base that serves as a launching pad for global marketers. DeLonghi is a global leading brand that values quality, design and innovation, and we are excited to kick off their new marketing efforts in North America.

Our team was extremely impressed with Lowe Campbell Ewalds experience in building business, as well as the unique, disciplined process of gathering consumer insights to lead creative development, said Linda Passaro, vice president of marketing, DeLonghi North America Inc. We are eager to begin building our partnership and to launching our marketing efforts in North America, bringing the DeLonghi Italian experience to consumers at home.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, Olympic Paints and Stains, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.

About DeLonghi America, Inc
DeLonghi Group
Headquartered in Upper Saddle River, N.J., DeLonghi America, Inc. is the North American subsidiary of the DeLonghi Group and has been operating in the U.S. for the past 30 years. DeLonghi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands: DeLonghi, Kenwood and Braun.The DeLonghi Group is committed to continuing their mission to create exceptional products that improves the lives of the consumer through innovative technologies and unparalleled design. www.delonghi.com


The DeLonghi brand
is based in Treviso Italy and is #1 globally in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the DeLonghi brand. DeLonghi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers home; making the everyday better.

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2014-02-12 19:20:55
Lowe Campbell Ewald Opens Doors to New Detroit Office https://www.adforum.com/agency/5426/press-releases/30441/lowe-campbell-ewald-opens-doors-to-new-detroit-office https://www.adforum.com/agency/5426/press-releases/30441/lowe-campbell-ewald-opens-doors-to-new-detroit-office Detroit, MI January 21, 2014 Marketing communications agency Lowe Campbell Ewald, announced today that it has officially opened the doors to its new office headquarters in the heart of downtown Detroit, after 36 years in Warren, Mich. The new office is located in the original J.L. Hudson Co. warehouse at Ford Field on 2000 Brush Street, also home to the NFLs Detroit Lions, occupying five floors for its more than 500 employees.

Lowe Campbell Ewald is the first company to occupy the space formerly a warehouse complex dating back to the 1920s. The agency worked with Detroit-based architect Neumann/Smith to design the space, customizing every aspect to encourage collaboration and idea sharing. Detroit-based Turner Construction Co. provided contracting services, while Jones Lang LaSalle served as the agencys real estate broker.

This is a transformative moment for Lowe Campbell Ewald, said Jim Palmer, CEO. Detroit is attracting creative and entrepreneurial talent from all corners of the globe, and we want to be part of that movement. Our new headquarters will bring our employees together in a idea-inspiring atmosphere where great things can happen for us, our clients and the city. Lowe Campbell Ewald was founded in Detroit nearly 103 years ago its great to be back home and contribute to the citys revitalization.

The 122,000 square foot space includes an open environment with nearly 100 collaboration areas and state-of-the-art technology throughout. From indoor tree houses to both interior and exterior patios, the unique space will allow employees to discover new capabilities and functionalities on a daily basis.

Other design and technology elements include an interior three-story LED video wall the first of its kind in Detroit a dual-sided multi-touch interactive video wall, and a Real Time Marketing data lab. The office also boasts sustainable solutions such as reclaimed barn wood from Michigan, oversized work counters made of recycled palettes and concrete, LED lighting with energy efficient controls, eco-friendly chairs made with recycled content and environmental fabrics, and much more. Nearly all of the furniture products were manufactured in Michigan.

Additionally, in a nod to the Lowe Campbell Ewalds past, the new space includes a ceiling soffit made out of the agencys brass print plates, featuring its work from the 1950s-1980s.

This relocation marks another important chapter for the agency that has experienced significant change. In the past six months, Lowe Campbell Ewald has announced new leadership, the alignment to a worldwide network with the ability to offer clients global solutions, and the addition of a New York office. The agency has also recently won a considerable amount of new business, including clients such as Atkins, LifeLock, Western Governors University, the Detroit Lions and University of Michigan.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Inc., Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.


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2014-01-21 20:24:20
Lowe Campbell Ewald Opens Doors to New Detroit Office https://www.adforum.com/agency/5426/press-releases/25792/lowe-campbell-ewald-opens-doors-to-new-detroit-office https://www.adforum.com/agency/5426/press-releases/25792/lowe-campbell-ewald-opens-doors-to-new-detroit-office

Detroit, MI – January 21, 2014 – Marketing communications agency Lowe Campbell Ewald, announced today that it has officially opened the doors to its new office headquarters in the heart of downtown Detroit, after 36 years in Warren, Mich. The new office is located in the original J.L. Hudson Co. warehouse at Ford Field on 2000 Brush Street, also home to the NFL’s Detroit Lions, occupying five floors for its more than 500 employees.

Lowe Campbell Ewald is the first company to occupy the space – formerly a warehouse complex dating back to the 1920s. The agency worked with Detroit-based architect Neumann/Smith to design the space, customizing every aspect to encourage collaboration and idea sharing. Detroit-based Turner Construction Co. provided contracting services, while Jones Lang LaSalle served as the agency’s real estate broker.

“This is a transformative moment for Lowe Campbell Ewald,” said Jim Palmer, CEO. “Detroit is attracting creative and entrepreneurial talent from all corners of the globe, and we want to be part of that movement. Our new headquarters will bring our employees together in a idea-inspiring atmosphere where great things can happen for us, our clients and the city. Lowe Campbell Ewald was founded in Detroit nearly 103 years ago – it’s great to be back home and contribute to the city’s revitalization.”

The 122,000 square foot space includes an open environment with nearly 100 collaboration areas and state-of-the-art technology throughout. From indoor tree houses to both interior and exterior patios, the unique space will allow employees to discover new capabilities and functionalities on a daily basis.

Other design and technology elements include an interior three-story LED video wall – the first of its kind in Detroit – a dual-sided multi-touch interactive video wall, and a Real Time Marketing data lab. The office also boasts sustainable solutions such as reclaimed barn wood from Michigan, oversized work counters made of recycled palettes and concrete, LED lighting with energy efficient controls, eco-friendly chairs made with recycled content and environmental fabrics, and much more. Nearly all of the furniture products were manufactured in Michigan.

Additionally, in a nod to the Lowe Campbell Ewald’s past, the new space includes a ceiling soffit made out of the agency’s brass print plates, featuring its work from the 1950s-1980s.

This relocation marks another important chapter for the agency that has experienced significant change. In the past six months, Lowe Campbell Ewald has announced new leadership, the alignment to a worldwide network with the ability to offer clients global solutions, and the addition of a New York office. The agency has also recently won a considerable amount of new business, including clients such as Atkins, LifeLock, Western Governors University, the Detroit Lions and University of Michigan.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Inc., Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.


###

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2014-01-21 20:24:20
Lowe Campbell Ewald Named Advertising Agency of Record for LifeLock https://www.adforum.com/agency/5426/press-releases/30442/lowe-campbell-ewald-named-advertising-agency-of-record-for-lifelock https://www.adforum.com/agency/5426/press-releases/30442/lowe-campbell-ewald-named-advertising-agency-of-record-for-lifelock Detroit, MI October 22, 2013 Marketing communications agency Lowe Campbell Ewald announced today that it has been named Agency of Record for LifeLock, Inc., the industry leading provider of proactive identity theft protection services for consumers and identity risk assessment and fraud protection services for enterprises. The win, which followed a review, comes on the heels of a number of new business wins for the agency over the past two months, including Atkins Nutritionals, Inc. and the Detroit Lions.

Lowe Campbell Ewald will manage brand strategy and creative execution for broadcast television as well as strategic marcom brand leadership with LifeLocks internal teams and agency partners. The account will be led out of Lowe Campbell Ewalds Los Angeles office.

LifeLock pioneered the identity theft protection industry and is a great partner, said Angela Zepeda, President, Managing Director at Lowe Campbell Ewald. As technology advances, criminals are always looking for new ways to engage in identity theft. We look forward to working with LifeLock to educate consumers and raise awareness of its industry-leading service.

LifeLock's identity theft services relentlessly protect millions of consumers personal information from identity fraud around the clock, 24 hours a day, 7 days a week, 365 days a year. Its services offer proactive identity theft protection and credit monitoring using innovative technologies.

Identity theft is a rapidly growing problem, said Seth Greenberg, LifeLocks Chief Marketing Officer. Our services can help a much broader consumer base, and Lowe Campbell Ewald has a proven track record of helping to evolve and transform other leading brands. We are very excited to partner with them strategically.

New work for LifeLock is slated to launch in December 2013.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.

About LifeLock

LifeLock, Inc. (NYSE: LOCK) is a leading provider of proactive identity theft protection services for consumers and identity risk and credit worthiness assessment services for enterprises. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly owned subsidiary, LifeLock gains a comprehensive perspective into identity risk to best protect consumers. As part of its commitment to fighting identity theft, LifeLock regularly works with law enforcement officials to better understand identity theft threats and trends.

# # #

All trademarks are the property of their respective owners.]]> ]]>
2013-10-22 14:30:00
Lowe Campbell Ewald Named Advertising Agency of Record for LifeLock https://www.adforum.com/agency/5426/press-releases/23484/lowe-campbell-ewald-named-advertising-agency-of-record-for-lifelock https://www.adforum.com/agency/5426/press-releases/23484/lowe-campbell-ewald-named-advertising-agency-of-record-for-lifelock

Detroit, MI – October 22, 2013 – Marketing communications agency Lowe Campbell Ewald announced today that it has been named Agency of Record for LifeLock, Inc., the industry leading provider of proactive identity theft protection services for consumers and identity risk assessment and fraud protection services for enterprises. The win, which followed a review, comes on the heels of a number of new business wins for the agency over the past two months, including Atkins Nutritionals, Inc. and the Detroit Lions.

Lowe Campbell Ewald will manage brand strategy and creative execution for broadcast television as well as strategic marcom brand leadership with LifeLock’s internal teams and agency partners. The account will be led out of Lowe Campbell Ewald’s Los Angeles office.

“LifeLock pioneered the identity theft protection industry and is a great partner,” said Angela Zepeda, President, Managing Director at Lowe Campbell Ewald. “As technology advances, criminals are always looking for new ways to engage in identity theft. We look forward to working with LifeLock to educate consumers and raise awareness of its industry-leading service.”

LifeLock's identity theft services relentlessly protect millions of consumers’ personal information from identity fraud around the clock, 24 hours a day, 7 days a week, 365 days a year. Its services offer proactive identity theft protection and credit monitoring using innovative technologies.

“Identity theft is a rapidly growing problem,” said Seth Greenberg, LifeLock’s Chief Marketing Officer. “Our services can help a much broader consumer base, and Lowe Campbell Ewald has a proven track record of helping to evolve and transform other leading brands. We are very excited to partner with them strategically.”

New work for LifeLock is slated to launch in December 2013.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.

About LifeLock

LifeLock, Inc. (NYSE: LOCK) is a leading provider of proactive identity theft protection services for consumers and identity risk and credit worthiness assessment services for enterprises. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly owned subsidiary, LifeLock gains a comprehensive perspective into identity risk to best protect consumers. As part of its commitment to fighting identity theft, LifeLock regularly works with law enforcement officials to better understand identity theft threats and trends.

# # #

All trademarks are the property of their respective owners. ]]>
2013-10-22 14:30:00
Lowe Campbell Ewald to Open New York Office https://www.adforum.com/agency/5426/press-releases/30443/lowe-campbell-ewald-to-open-new-york-office https://www.adforum.com/agency/5426/press-releases/30443/lowe-campbell-ewald-to-open-new-york-office DETROIT, MICH. OCTOBER 21, 2013 Lowe Campbell Ewald, one of the nations longest-standing marketing communications agencies and the U.S. hub for worldwide network Lowe and Partners, announced that it is opening an office in New York City as the agency continues to expand its U.S. footprint. Sal Taibi, most recently General Manager at Deutsch New York, is being named President of Lowe Campbell Ewalds New York office. He will report to Jim Palmer, CEO of Lowe Campbell Ewald. The full-service agency is expected to open its doors in January 2014 and will include clients Taibi and his team have worked with previously.

Lowe Campbell Ewald is an agency with a strong heritage and an integrated full service offering that drives great business results for its clients. This combination has already begun to show results as the agency complements Lowes international network, said Michael Wall, CEO of Lowe and Partners. Being able to front those capabilities out of New York alongside the existing U.S. locations should prove an attractive proposition for both national and international clients. Sal Taibi is a natural choice to lead New York given his experience in the market, the strength of his client relationships and his intimate knowledge of Lowe.

Our new presence in New York speaks to the commitment we have to Lowe and the momentum our agencies are building together, said Palmer. Our New York office will bolster our national footprint from coast to coast. With offices in Detroit, Los Angeles, San Antonio and now New York, plus Lowes international talent and distribution channels, Lowe Campbell Ewald is poised to better help clients navigate the ever-evolving global media and marketing environment.

I am looking forward to building an agency with such great partners, said Taibi. Through Lowe, its international expertise and presence in fast-growth markets is a huge benefit to U.S. clients. Lowe Campbell Ewalds four offices will make up a truly national network and great launching pad for global marketers based outside the U.S.

On July 9, it was announced that Campbell Ewald would become the U.S. hub for the Lowe and Partners Worldwide network. Since that time, the agencies have worked hand-in-hand on shared clients and new business opportunities. Also adding to Lowe Campbell Ewalds success are several key new business wins including Cadillac, Atkins, Western Governors University and the Detroit Lions.

Earlier this year, Lowe Campbell Ewald announced it was relocating to downtown Detroit after 35 years in the suburbs. The agency is expected to move into to the J.L. Hudson Warehouse at Ford Field in January 2014. Both the Detroit and New York office of Lowe Campbell Ewald will feature cultural elements that speak to the agencys storied 102 years of history and new era of innovation.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.]]> ]]>
2013-10-21 13:34:18
Lowe Campbell Ewald to Open New York Office https://www.adforum.com/agency/5426/press-releases/23462/lowe-campbell-ewald-to-open-new-york-office https://www.adforum.com/agency/5426/press-releases/23462/lowe-campbell-ewald-to-open-new-york-office

DETROIT, MICH. – OCTOBER 21, 2013 – Lowe Campbell Ewald, one of the nation’s longest-standing marketing communications agencies and the U.S. hub for worldwide network Lowe and Partners, announced that it is opening an office in New York City as the agency continues to expand its U.S. footprint. Sal Taibi, most recently General Manager at Deutsch New York, is being named President of Lowe Campbell Ewald’s New York office. He will report to Jim Palmer, CEO of Lowe Campbell Ewald. The full-service agency is expected to open its doors in January 2014 and will include clients Taibi and his team have worked with previously.

“Lowe Campbell Ewald is an agency with a strong heritage and an integrated full service offering that drives great business results for its clients. This combination has already begun to show results as the agency complements Lowe’s international network,” said Michael Wall, CEO of Lowe and Partners. “Being able to front those capabilities out of New York alongside the existing U.S. locations should prove an attractive proposition for both national and international clients. Sal Taibi is a natural choice to lead New York given his experience in the market, the strength of his client relationships and his intimate knowledge of Lowe.”

“Our new presence in New York speaks to the commitment we have to Lowe and the momentum our agencies are building together,” said Palmer. “Our New York office will bolster our national footprint from coast to coast. With offices in Detroit, Los Angeles, San Antonio and now New York, plus Lowe’s international talent and distribution channels, Lowe Campbell Ewald is poised to better help clients navigate the ever-evolving global media and marketing environment.”

“I am looking forward to building an agency with such great partners,” said Taibi. “Through Lowe, its international expertise and presence in fast-growth markets is a huge benefit to U.S. clients. Lowe Campbell Ewald’s four offices will make up a truly national network and great launching pad for global marketers based outside the U.S.”

On July 9, it was announced that Campbell Ewald would become the U.S. hub for the Lowe and Partners Worldwide network. Since that time, the agencies have worked hand-in-hand on shared clients and new business opportunities. Also adding to Lowe Campbell Ewald’s success are several key new business wins – including Cadillac, Atkins, Western Governors University and the Detroit Lions.

Earlier this year, Lowe Campbell Ewald announced it was relocating to downtown Detroit after 35 years in the suburbs. The agency is expected to move into to the J.L. Hudson Warehouse at Ford Field in January 2014. Both the Detroit and New York office of Lowe Campbell Ewald will feature cultural elements that speak to the agency’s storied 102 years of history and new era of innovation.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University. ]]>
2013-10-21 13:34:18
Lowe Campbell Ewald Reels in Atkins™ Business https://www.adforum.com/agency/5426/press-releases/30444/lowe-campbell-ewald-reels-in-atkins-business https://www.adforum.com/agency/5426/press-releases/30444/lowe-campbell-ewald-reels-in-atkins-business

DETROIT, MICH. SEPTEMBER 12, 2013 Marketing communications agency, Lowe Campbell Ewald, announced today that it has been awarded a substantial piece of business for Atkins Nutritionals, Inc. (Atkins), a leader in the weight management category and provider of the original low-carb weight loss plan. The win followed a consultant-led review.

Scope of work for the brand includes strategy, creative development, and production of a multimillion dollar national campaign slated to launch early next year that will consist of TV and print.

We are thrilled to be partnering with Atkins for this launch, said Jim Palmer, CEO at Lowe Campbell Ewald. We believe the Atkins brand is a true paradigm shift in the world of nutrition and dieting, and that its different from the majority of diets that focus on caloric restriction. Our goal is to bring the Atkins lifestyle to more people, help them see the revolutionary nature of the Atkins approach, and how it can change their lives and give them the freedom to eat, feel good and lose weight.

The Atkins Diet is a rigorously tested and proven diet program that made its debut in the 1970s, and has continuously refined and improved its approach to help people lead healthy, happy lives through sustainable weight loss. Over the past 18 months, the brand has undergone a significant transformation and has introduced a new line of frozen entrees (to complement existing bars and shakes) to make following the Atkins lifestyle even easier.

We are excited to start working with Lowe Campbell Ewald and continue our mission of offering this scientifically based, proven eating plan as a viable option when conventional weight loss diets just dont seem to work, said Scott Parker, CMO, Atkins Nutritionals, Inc. We want people to enjoy food with a sustainable lifestyle, and Atkins allows just that. We believe Lowe Campbell Ewald is the right partner to help us communicate our mission.


About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy, University of Michigan and Western Governors University.

About The Atkins Diet
Atkins, the original and leading low-carb weight loss plan, is a long-term, well balanced diet that teaches individuals to find their personal carb tolerance so they can lose weight and maintain their weight loss long term. The Atkins Diet recommends a wide array of vegetables, low glycemic fruits, healthy fats, adequate proteins and also whole grains as one approaches their weight loss goals. Dieters avoid foods high in refined sugars and carbohydrates. Learn more about our rich and satisfying approach by visiting atkins.com.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet. Atkins' four product lines: Advantage®, Day Break, Endulge and Cuisine appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.

]]> ]]>
2013-09-12 18:30:00
Lowe Campbell Ewald Reels in Atkins™ Business https://www.adforum.com/agency/5426/press-releases/23286/lowe-campbell-ewald-reels-in-atkins-business https://www.adforum.com/agency/5426/press-releases/23286/lowe-campbell-ewald-reels-in-atkins-business DETROIT, MICH. – SEPTEMBER 12, 2013 – Marketing communications agency, Lowe Campbell Ewald, announced today that it has been awarded a substantial piece of business for Atkins Nutritionals, Inc. (Atkins™), a leader in the weight management category and provider of the original low-carb weight loss plan. The win followed a consultant-led review.


Scope of work for the brand includes strategy, creative development, and production of a multimillion dollar national campaign – slated to launch early next year – that will consist of TV and print.

“We are thrilled to be partnering with Atkins for this launch,” said Jim Palmer, CEO at Lowe Campbell Ewald. “We believe the Atkins brand is a true paradigm shift in the world of nutrition and dieting, and that it’s different from the majority of diets that focus on caloric restriction. Our goal is to bring the Atkins lifestyle to more people, help them see the revolutionary nature of the Atkins approach, and how it can change their lives and give them the freedom to eat, feel good and lose weight.”

The Atkins Diet™ is a rigorously tested and proven diet program that made its debut in the 1970s, and has continuously refined and improved its approach to help people lead healthy, happy lives through sustainable weight loss. Over the past 18 months, the brand has undergone a significant transformation and has introduced a new line of frozen entrees (to complement existing bars and shakes) to make following the Atkins lifestyle even easier.

“We are excited to start working with Lowe Campbell Ewald and continue our mission of offering this scientifically based, proven eating plan as a viable option when conventional weight loss diets just don’t seem to work,” said Scott Parker, CMO, Atkins Nutritionals, Inc. “We want people to enjoy food with a sustainable lifestyle, and Atkins allows just that. We believe Lowe Campbell Ewald is the right partner to help us communicate our mission.”


About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy, University of Michigan and Western Governors University.

About The Atkins Diet
Atkins, the original and leading low-carb weight loss plan, is a long-term, well balanced diet that teaches individuals to find their personal carb tolerance so they can lose weight and maintain their weight loss long term. The Atkins Diet recommends a wide array of vegetables, low glycemic fruits, healthy fats, adequate proteins and also whole grains as one approaches their weight loss goals. Dieters avoid foods high in refined sugars and carbohydrates. Learn more about our rich and satisfying approach by visiting atkins.com.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet™. Atkins' four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.

]]>
2013-09-12 00:00:00
Lowe Campbell Ewald Launches Work for University of Michigan https://www.adforum.com/agency/5426/press-releases/30445/lowe-campbell-ewald-launches-work-for-university-of-michigan https://www.adforum.com/agency/5426/press-releases/30445/lowe-campbell-ewald-launches-work-for-university-of-michigan

DETROIT, Mich. September 6, 2013 Marketing communications agency Lowe Campbell Ewald, part of Interpublic Group, announced today that it will launch its brand campaign for the University of Michigan (U-M), one of the top universities of the world located in Ann Arbor, Mich.

U-M will debut a :30 PSA TV spot and :60 web video, both entitled Come, to coincide with the universitys football game against rival Notre Dame on September 7. Partnering with Lowe Campbell Ewald as its creative consultant, the PSA is part of the first-ever global brand campaign undertaken by the university. The spot features a mixture of U-M faculty, alumni and students in some of the most beloved campus locations, and touts the universitys prestigious and diverse academic programs, resources and support systems that develop willing, capable and motivated students who make significant impacts on the world.

The piece will continue to air during nationally television football games on networks including ABC, ESPN and Big Ten Network. The web video, which is a continuation of the PSA, will be housed on U-Ms website and social channels throughout the academic year.

We're excited to have this opportunity to create a campaign that is unique in its space, said Mark Simon, Chief Creative Officer at Lowe Campbell Ewald. The power of the U-M brand provides a platform to develop breakthrough creative. Creative that garners the attention of higher education; captures the hearts of U-M students, alumni and faculty; and positions the University as a leader of meaningful change around the world."

The University of Michigan is the state's oldest university and one of the original eight Public Ivy Universities. Also as one of the founding members of the Association of American Universities, U-M is ranked among the top five research universities in the U.S., and among the top 20 universities in the world.

Lowe Campbell Ewald began its partnership with U-M in August 2012 after a competitive review amongst three other finalists. The complete scope of work consists of strategic and creative duties, including TV, video, undergraduate admissions materials and creative direction for the Universitys upcoming development campaign. Additional work is expected to launch later this fall. Spend is not being disclosed.


About Lowe Campbell Ewald

Lowe Campbell Ewald
is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy, University of Michigan and Western Governors University.

###

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2013-09-06 15:49:15
Lowe Campbell Ewald Launches Work for University of Michigan https://www.adforum.com/agency/5426/press-releases/23287/lowe-campbell-ewald-launches-work-for-university-of-michigan https://www.adforum.com/agency/5426/press-releases/23287/lowe-campbell-ewald-launches-work-for-university-of-michigan DETROIT, Mich. – September 6, 2013 – Marketing communications agency Lowe Campbell Ewald, part of Interpublic Group, announced today that it will launch its brand campaign for the University of Michigan (U-M), one of the top universities of the world located in Ann Arbor, Mich.

U-M will debut a :30 PSA TV spot and :60 web video, both entitled “Come”, to coincide with the university’s football game against rival Notre Dame on September 7. Partnering with Lowe Campbell Ewald as its creative consultant, the PSA is part of the first-ever global brand campaign undertaken by the university. The spot features a mixture of U-M faculty, alumni and students in some of the most beloved campus locations, and touts the university’s prestigious and diverse academic programs, resources and support systems that develop willing, capable and motivated students who make significant impacts on the world.

The piece will continue to air during nationally television football games on networks including ABC, ESPN and Big Ten Network. The web video, which is a continuation of the PSA, will be housed on U-M’s website and social channels throughout the academic year.

“We're excited to have this opportunity to create a campaign that is unique in its space,” said Mark Simon, Chief Creative Officer at Lowe Campbell Ewald. “The power of the U-M brand provides a platform to develop breakthrough creative. Creative that garners the attention of higher education; captures the hearts of U-M students, alumni and faculty; and positions the University as a leader of meaningful change around the world."

The University of Michigan is the state's oldest university and one of the original eight Public Ivy Universities. Also as one of the founding members of the Association of American Universities, U-M is ranked among the top five research universities in the U.S., and among the top 20 universities in the world.

Lowe Campbell Ewald began its partnership with U-M in August 2012 after a competitive review amongst three other finalists. The complete scope of work consists of strategic and creative duties, including TV, video, undergraduate admissions materials and creative direction for the University’s upcoming development campaign. Additional work is expected to launch later this fall. Spend is not being disclosed.


About Lowe Campbell Ewald

Lowe Campbell Ewald
is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy, University of Michigan and Western Governors University.

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2013-09-06 00:00:00
Lowe Campbell Ewald Adds Detroit Lions to Roster of Clients https://www.adforum.com/agency/5426/press-releases/30446/lowe-campbell-ewald-adds-detroit-lions-to-roster-of-clients https://www.adforum.com/agency/5426/press-releases/30446/lowe-campbell-ewald-adds-detroit-lions-to-roster-of-clients

DETROIT, Mich. SEPTEMBER 5, 2013 Marketing communications agency Lowe Campbell Ewald, part of Interpublic Group, announced today that it has been selected as the creative partner for the Detroit Lions, the citys NFL football team, for the 2013-2014 season.

Scope of work for the Detroit team includes brand strategy and overall design direction, as well as creative campaigns consisting of print, outdoor, social media and in-stadium experience. Spend is not being disclosed.

The partnership, the first since the agency joined the Lowe and Partners Worldwide network, kicked off in July with the soft launch of One Detroit. One Pride., a campaign that inspires to unite the Detroit Lions and city of Detroit. The official campaign will launch in conjunction with the Lions home opener on September 8.

We have a strong sense of unity here in Detroit, between the players, coaches, fans and citizens, and we want the entire NFL family to not only see it, but feel it, said Jim Palmer, CEO of Lowe Campbell Ewald. This partnership is a meaningful win for us and everyone involved agreed our strategy should stretch beyond the boundaries of football and seamlessly showcase Detroits persevering spirit.

The Detroit Lions are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL). One of the oldest franchises in the National League, the team joined the NFL in 1930 and currently plays home games at Ford Field in downtown Detroit.

Earlier this year, Lowe Campbell Ewald announced it was relocating to downtown Detroit after 35 years in the suburbs. The agency is expected to move into to the J.L. Hudson Warehouse at Ford Field in January 2014.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.

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2013-09-05 20:15:27
Lowe Campbell Ewald Adds Detroit Lions to Roster of Clients https://www.adforum.com/agency/5426/press-releases/23288/lowe-campbell-ewald-adds-detroit-lions-to-roster-of-clients https://www.adforum.com/agency/5426/press-releases/23288/lowe-campbell-ewald-adds-detroit-lions-to-roster-of-clients DETROIT, Mich. – SEPTEMBER 5, 2013 – Marketing communications agency Lowe Campbell Ewald, part of Interpublic Group, announced today that it has been selected as the creative partner for the Detroit Lions, the city’s NFL football team, for the 2013-2014 season.


Scope of work for the Detroit team includes brand strategy and overall design direction, as well as creative campaigns consisting of print, outdoor, social media and in-stadium experience. Spend is not being disclosed.

The partnership, the first since the agency joined the Lowe and Partners Worldwide network, kicked off in July with the soft launch of “One Detroit. One Pride.,” a campaign that inspires to unite the Detroit Lions and city of Detroit. The official campaign will launch in conjunction with the Lions’ home opener on September 8.

“We have a strong sense of unity here in Detroit, between the players, coaches, fans and citizens, and we want the entire NFL family to not only see it, but feel it,” said Jim Palmer, CEO of Lowe Campbell Ewald. “This partnership is a meaningful win for us and everyone involved agreed our strategy should stretch beyond the boundaries of football and seamlessly showcase Detroit’s persevering spirit.”

The Detroit Lions are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL). One of the oldest franchises in the National League, the team joined the NFL in 1930 and currently plays home games at Ford Field in downtown Detroit.

Earlier this year, Lowe Campbell Ewald announced it was relocating to downtown Detroit after 35 years in the suburbs. The agency is expected to move into to the J.L. Hudson Warehouse at Ford Field in January 2014.

About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.

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2013-09-05 00:00:00
Lowe Campbell Ewald Wins Media Plan of the Year https://www.adforum.com/agency/5426/press-releases/30447/lowe-campbell-ewald-wins-media-plan-of-the-year https://www.adforum.com/agency/5426/press-releases/30447/lowe-campbell-ewald-wins-media-plan-of-the-year

DETRIOT, Mich. AUGUST 19, 2013 Marketing communications agency Lowe Campbell Ewald announced today that it has been awarded Adweeks Media Plan of the Year award for its work with the U.S. Navy. The agency secured the top spot for its recruitment multi-screen TV/video efforts within its campaign spending category.

The Media Plan of the Year awards recognize the best media plans and executions from across the United States over the past year. This years judges recognized Lowe Campbell Ewalds efforts for integrating the U.S. Navy, now in its 14th year of partnership, into American pop culture. The agencys submission video highlighted three ways in which they maintained the U.S. Navys brand relevancy, engaged with targeted millennials and exceed monthly marketing goals, all while doing so with the lowest budget amongst competitors.

The work included a partnership with Shazam, the ninth most downloaded app, to reach Super Bowl viewers as they accessed real-time game information on their mobile devices and were simultaneously presented with the latest U.S. Navy commercial and video content. The agency also developed a second screen sync app with AMCs The Walking Dead, the most widely viewed and shared show on television within the clients targeted demographic, that allowed viewers to access exclusive videos and chat with fellow fans. Alongside it were various U.S. Navy ads, customized to align with the shows plot. The final element of Lowe Campbell Ewalds efforts was the U. S. Navys integration into the video game Halo 4 using Xbox Live. Gamers were able to view videos, participate in co-branded promotions and download free U.S. Navy content.

The agencys multi-screen efforts have been proven successful and validated by each elements unique milestone: the partnership with Shazam received the second highest total number of app users coming from a single TV commercial campaign; the U.S. Navy was the first advertiser to run a custom video ad within The Walking Dead second-screen story sync; and the U.S. Navys integration with Halo 4 on XBOX Live allowed it to be a part of the highest selling Microsoft game of all time in the United States.

This is the first year Lowe Campbell Ewald has won the Media Plan of the Year award with the U.S. Navy. The agency previously won for its work with the U.S. Postal Service, Chevrolet and Delta Faucet Company.


About Lowe Campbell
Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.

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2013-08-19 19:42:39
Lowe Campbell Ewald Wins Media Plan of the Year https://www.adforum.com/agency/5426/press-releases/23289/lowe-campbell-ewald-wins-media-plan-of-the-year https://www.adforum.com/agency/5426/press-releases/23289/lowe-campbell-ewald-wins-media-plan-of-the-year DETRIOT, Mich. – AUGUST 19, 2013 – Marketing communications agency Lowe Campbell Ewald announced today that it has been awarded Adweek’s Media Plan of the Year award for its work with the U.S. Navy. The agency secured the top spot for its recruitment multi-screen TV/video efforts within its campaign spending category.


The Media Plan of the Year awards recognize the best media plans and executions from across the United States over the past year. This year’s judges recognized Lowe Campbell Ewald’s efforts for integrating the U.S. Navy, now in its 14th year of partnership, into American pop culture. The agency’s submission video highlighted three ways in which they maintained the U.S. Navy’s brand relevancy, engaged with targeted millennials and exceed monthly marketing goals, all while doing so with the lowest budget amongst competitors.

The work included a partnership with Shazam, the ninth most downloaded app, to reach Super Bowl viewers as they accessed real-time game information on their mobile devices and were simultaneously presented with the latest U.S. Navy commercial and video content. The agency also developed a second screen sync app with AMC’s “The Walking Dead”, the most widely viewed and shared show on television within the client’s targeted demographic, that allowed viewers to access exclusive videos and chat with fellow fans. Alongside it were various U.S. Navy ads, customized to align with the show’s plot. The final element of Lowe Campbell Ewald’s efforts was the U. S. Navy’s integration into the video game Halo 4 using Xbox Live. Gamers were able to view videos, participate in co-branded promotions and download free U.S. Navy content.

The agency’s multi-screen efforts have been proven successful and validated by each element’s unique milestone: the partnership with Shazam received the second highest total number of app users coming from a single TV commercial campaign; the U.S. Navy was the first advertiser to run a custom video ad within “The Walking Dead” second-screen story sync; and the U.S. Navy’s integration with Halo 4 on XBOX Live allowed it to be a part of the highest selling Microsoft game of all time in the United States.

This is the first year Lowe Campbell Ewald has won the Media Plan of the Year award with the U.S. Navy. The agency previously won for its work with the U.S. Postal Service, Chevrolet and Delta Faucet Company.


About Lowe Campbell
Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.

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2013-08-19 00:00:00
GROSVENOR AMERICAS' GREEN COURTYARD BY MARRIOTT HOTEL IN CHEVY CHASE, MD NOW OPEN https://www.adforum.com/agency/5426/press-releases/22257/grosvenor-americas-green-courtyard-by-marriott-hotel-in-chevy-chase-md-now-open https://www.adforum.com/agency/5426/press-releases/22257/grosvenor-americas-green-courtyard-by-marriott-hotel-in-chevy-chase-md-now-open Washington, D.C. A new 226-room Courtyard by Marriott hotel in prestigious Chevy Chase, MD on the Maryland/Washington, D.C. border is now open to the public. Grosvenor Americas, the international property development and investment company, has completed a $35 million renovation and re-branding of the original 39-year-old building, and is proud to introduce this hotel as Courtyard by Marriott's "refreshing business" concept designed by and for business travelers.

Located at 5520 Wisconsin Avenue in the heart of Chevy Chase and just three blocks from the Friendship Heights Metro station, the hotel is surrounded by upscale shops such as Saks Jandel, Saks Fifth Avenue, Brooks Brothers, Bloomingdales, and Neiman Marcus, as well as dozens of restaurants featuring cuisine from all over the world. It is close to such major business employers as the National Institutes of Health, American University, GEICO, the National Naval Medical Center, and numerous embassies.

The new Courtyard by Marriott Chevy Chase is designed to meet the criteria for the Gold LEED (Leadership in Energy and Environmental Design) rating from the U.S. Green Building Council (USGBC). LEED is an internationally recognized certification system that measures how well a building performs across a number of areas that matter most: energy savings, water efficiency, carbon dioxide emissions reduction, improved indoor air quality, stewardship of resources, and sensitivity to environmental impact.

The hotel's "green" features include 100 percent renewable energy provided by wind power, which greatly reduces the operational carbon footprint; a reflective roof; energy-efficient lighting and HVAC systems that do not use ozone-depleting refrigerants; energy-efficient windows; low-VOC adhesives, paints, carpets, and sealants; low-flow shower heads and dual-flush toilets; an energy management system; special parking for hybrid cars; a "bike-to-work" program for employees; a centralized recycling station for on-site sorting; and a solar-powered trash compactor.

"The Chevy Chase Courtyard is a perfect example of Grosvenor's worldwide commitment to `living cities,'" said Mark Darley, Senior Vice President and General Manager of Grosvenor Americas' Washington, D.C. office. "Over the course of its 300-year history, Grosvenor has developed millions of square feet of retail, hotel, residential, and office space in many of the world's most vibrant and prestigious urban neighborhoods. Our partnership with Marriott is based on both companies' international business expertise and commitment to sustainability."

"In our effort to bring the new Courtyard concept to Chevy Chase, which is very close to our own headquarters, Marriott has found an excellent partner in Grosvenor Americas," said Liam Brown, Executive Vice President, Select Service and Extended Stay Development for Marriott. "Grosvenor is a company that realizes the potential of mixed-use urban neighborhoods and invests for the long term."

"From day one, Courtyard has prided itself as a brand that listens to what business travelers want from a hotel," said Brian King, Vice President and Global Brand Manager, Courtyard by Marriott. "Guests want more control and choice with services and amenities that create a healthy balance between working and relaxing. We redefined the Courtyard lobby so it invites guests to get out of their rooms to work, socialize or for entertainment, whether traveling alone or with colleagues."

Guests are welcomed at the new Courtyard by Marriott Chevy Chase with an open, bright, and contemporary hotel lobby, where the traditional front desk has been replaced with separate welcome pedestals to create more personal and pricvate interactions when guests check in. Inside the lobby, flexible seating options include a communal table, private media booths with high-definition televisions, and a lobby bar.

A signature element of the new lobby is the exclusive Courtyard GoBoard(TM), a 52-inch LCD touch screen packed with local information, maps, weather, and headlines. Guests can navigate using the touch screen to find restaurants, local attractions, and directions.

Guests can connect to free WiFi throughout the hotel. The lobby's spacious business center features complimentary computers along with printers and fax facilities, in addition to separate computer stations dedicated to printing airline boarding passes and checking flight status.

Dining has been completely redesigned with "The Bistro -- Eat. Drink. Connect," which offers healthy menu options for breakfast, lunch and dinner, as well as a full service bar offering wine, locally brewed beers, and cocktails. The Market(TM) provides round-the-clock options for salads, sandwiches, snacks, beverages, and sundries.

Other hotel amenities include over 3,000 square feet of meeting space that can accommodate small and large meetings and banquets; a second-floor patio area overlooking Wisconsin Avenue; a seasonal outdoor pool; and a state-of-the art fitness facility.

Last year, Marriott announced its environmental strategy to address climate change, called "Spirit To Preserve." The plan calls for greening its $10 billion supply chain; further reducing fuel and water consumption by 25 percent per available room and installing solar power at up to 40 hotels by 2017; creating green construction standards for hotel developers to achieve LEED certification from the U.S. Green Building Council; educating and inspiring employees and guests to support the environment; and helping protect the rainforest. For updates on Marriott's progress against its green goals, visit www.marriott.com/spirittopreserve, follow Green Marriott on Twitter, and become a fan of Travel Green on Facebook.
The Courtyard by Marriott Chevy Chase is managed by Hospitality Partners, which is based in Bethesda, Maryland, and operates a number of hotels throughout the Washington, D.C. area, including multiple Marriott brands. Mike Dickens, President of Hospitality Partners, currently serves on the Marriott Franchise Advisory Council.

To make a reservation at the Courtyard by Marriott Chevy Chase, please contact Jodi Shapiro, Director of Sales, 1-800.321.2211, Jodi.shapiro@cychevychase.com, or reserve online at Marriott.com/wasvy. To learn more about Courtyard's new lobby concept, visit www.gocourtyard.com to see guest-guided video tours and get the latest news about the brand.

Grosvenor Americas acquired this property in Chevy Chase in late 2004 as part of a 464,000 square foot urban retail portfolio. It had been operating as a Holiday Inn since opening in 1970 until it closed in June, 2008. The acquisition included the adjoining 40,000 square foot Chevy Chase Plaza, home to retail tenants Brooks Brothers, Saks Jandel, Sylene's, and Bank of America. Grosvenor Americas has added 1,500 square feet of new retail space to the complex as part of its renovation of the hotel.

Grosvenor is a privately owned property group with offices in 17 of the world''s most dynamic cities. We have five regional investment & development businesses in Britain & Ireland, the Americas, Continental Europe, Australia and Asia Pacific. Our international fund management business operates across all these markets. As of December 31, 2008, these six businesses had total assets under management of USD$18.1 billion. Unusually for a private company, Grosvenor publishes a full Annual Report and Accounts, available at www.grosvenor.com.

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2013-08-09 04:30:33
Adventure Naples Announces a new, one-of-a-kind Jet Boat Arrival! https://www.adforum.com/agency/5426/press-releases/22259/adventure-naples-announces-a-new-one-of-a-kind-jet-boat-arrival https://www.adforum.com/agency/5426/press-releases/22259/adventure-naples-announces-a-new-one-of-a-kind-jet-boat-arrival

Adventure Naples is bringing something new to Southwest Florida – and really North America – a jet boat called ODIN. This one-of-a-kind vessel will be introduced to the public at the Marine Industries Association of Collier County boat show January 27th through the 29th.

This water adventure boat uses an exclusively designed jet propulsion system originally developed in New Zealand by Hamilton Jet Company. The specially designed propulsion system offers maximum maneuverability and safety. Using no propeller or rudder, its safe for the environment, very quiet and offers a smooth ride. It also makes the vessel capable of performing 360-degree adrenaline pumping “kiwi turns” and the renowned Hamilton stop! Twenty-five feet long and ten feet wide, the ODIN is designed to carry 24 passengers and is powered by twin 385 horsepower engines, capable of reaching speeds in excess of 50 miles per hour; the official operational speed enforced by United States Coast Guard is 35 miles per hour.

Not only created for thrill rides, the ODIN will also be used for eco cruises along the Naples Inner Coastal waterway and the North 10,000 Islands. Its jet propulsion system is quiet and smooth creating optimum bird and wildlife watching experiences.

The Julian family has previously owned and operated this type of boat in New Zealand, and this type of vessel has been a part of their fleet of “camera boats” for their sister company Marine Team International. Along with the existing Adventure Naples fleet, the ODIN will be docked at historic Tin City in downtown Naples.

ABOUT ADVENTURE NAPLES
Founded in 2009 by Captains Lance and Harry Julian, a father and son team, Adventure Naples summarizes five generations of maritime connections. The company owns and operates the legendary vessels M/V Double Sunshine, M/V Lady Brett and M/V Naples Explorer, Kudu and Kudu 2 for sightseeing and sunset cruises, deep sea fishing tours, jet-ski water adventures and boat rentals. They also offer special occasion and group charters for all of your event needs.

Centrally located at the corner of 12th Street S. and 6th Avenue S. in the water adventure center of Naples, Tin City. Adventure Naples resides in the heart of Downtown Naples, directly off of US 41. For more information on reserving a space on one of their sea excursions, contact them directly at (239) 263-4949 or visit the website at http://www.cruisenaplesflorida.com.

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2013-07-19 09:40:52
Demosphere® Adds Senior Account Manager https://www.adforum.com/agency/5426/press-releases/22260/demosphere-adds-senior-account-manager https://www.adforum.com/agency/5426/press-releases/22260/demosphere-adds-senior-account-manager

Falls Church, VA. Demosphere International, Inc., the leading provider of web-based administrative tools for sports organizations, today announced the hiring of Camille Whitten as Senior Account Manager.

Whitten brings over five years of account management experience to the Demosphere team and has a solid understanding of the goals and future needs of Demosphere's customers.

"We are very excited to add someone of Camille's calibur to our team," said Kris Baker, Demosphere's Vice President for Sales and Services. "Her previous experience and future career goals make this position an ideal fit for her and for the company. Demosphere's strategic customers will benefit greatly from the addition of Camille to the team."

As the Senior Account Manager, Whitten is responsible for the management of all of Demosphere's strategic accounts. She oversees all aspects of managing these accounts including delivery of superior service, gathering and writing specifications for new projects, contract negotiations, and coordination of internal resources as it relates to delivery of products and services.

"I look forward to working closely with the Demosphere team and the strategic accounts," commented Whitten. "Together, we can take our clients to greater heights while continuing to strengthen solid and mutually beneficial partnerships."

About Demosphere International, Inc.:
Demosphere is an Information Technology company based in Northern Virginia that has catered to the technology needs of sports organizations for over 21 years. From league and state administrative tools to website development and hosting services for U.S. Soccer, Bermuda Football Association and hundreds of community organizations, Demosphere has invested heavily in sports so they can reach their highest levels with the logistical support of advanced technology. For more information on Demosphere, visit the company’s website at http://www.demosphere.com.

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2013-07-15 09:47:53
Illinois Youth Soccer Association Launches New Website With Demosphere® https://www.adforum.com/agency/5426/press-releases/22261/illinois-youth-soccer-association-launches-new-website-with-demosphere https://www.adforum.com/agency/5426/press-releases/22261/illinois-youth-soccer-association-launches-new-website-with-demosphere
Demosphere's WebWriter® Website System provides IYSA with a comprehensive Content Management System that is easy to use for both visitors and administrators. The organization can easily post helpful information, pictures, and files to the new site and the public can easily view the information thanks to an intuitive layout. IYSA’s new website, www.illinoisyouthsoccer.org, is sleek and unique thanks to Demosphere’s in-house graphic design team.

"We looked for a provider that could create a design that featured easy navigation and stood out from the competition,” said Illinois Youth Soccer Association's Marketing and Communications Director Chris Jamrozy. “Demosphere was able to provide us will all of that and more.”

Illinois Youth Soccer Association offers playing opportunities for youth of all ages and skill levels. IYSA sanctions both leagues and tournaments and affiliates with over 100 youth soccer clubs across the state. They also offer player and coach development programs year-round in addition to other programs.

"The new IYSA website will push the organization into a new dimension online," commented Demosphere Vice President of Marketing Sean Rose. "We look forward to working with them for years to come."

The new IYSA website was recently launched and can be accessed at www.illinoisyouthsoccer.org.


About Demosphere International, Inc.:

Demosphere is an Information Technology company based in Northern Virginia that has catered to the technology needs of sports organizations for over 21 years. From league and state administrative tools to website development and hosting services for U.S. Soccer, Bermuda FA, and hundreds of community organizations, Demosphere has invested heavily in sports so they can reach their highest levels with the logistical support of advanced technology. For more information on Demosphere, visit the company’s website at http://www.demosphere.com.

About Illinois Youth Soccer Association:

Illinois Youth Soccer Association (IYSA) is the official representative of US Youth Soccer and the United States Soccer Federation in the state of Illinois. Affiliates of IYSA provide more than 82,000 youth in Illinois with the opportunity to play soccer, making IYSA Illinois’ largest youth soccer organization. For more information on IYSA, go to http://www.illinoisyouthsoccer.org. ]]>
2013-07-15 09:47:31
Interpublic Announces Changes at Campbell Ewald https://www.adforum.com/agency/5426/press-releases/30448/interpublic-announces-changes-at-campbell-ewald https://www.adforum.com/agency/5426/press-releases/30448/interpublic-announces-changes-at-campbell-ewald Interpublic Group (NYSE: IPG) announced today a number of changes in its Detroit-headquartered Campbell Ewald advertising and integrated marketing agency.

Effective immediately, Jim Palmer will assume responsibility as CEO. Kathleen Donald, the agencys current President, will become Chief Operating Officer, taking on additional management responsibilities. Following the successful collaboration that led to the recent win of Cadillac, Campbell Ewald will join Lowe, serving as the U.S. hub for the Lowe and Partners Worldwide network, and will be renamed Lowe Campbell Ewald.

These are exciting developments in the evolution of Campbell Ewald that position the agency for the future and place it on the global stage, said Michael I. Roth, Interpublics Chairman and CEO. Jim Palmer has been a key driver of client growth at the agency for some time now and recently led the IPG team that won the Cadillac assignment. Hell be a strong CEO for Lowe Campbell Ewald, working alongside Kathleen, Chief Creative Officer Mark Simon and a cohesive senior team.

Mr. Roth added that the formal linkup between Campbell Ewald with Lowe brings a strong, full-service U.S. agency together with a global network led by Lowe Chairman Tony Wright and CEO Michael Wall. We saw the power of this combination in the Cadillac win, as well as on other recent international client work. Jim and his leadership team are highly supportive of this new relationship as they can continue delivering high-quality, full-service marketing to existing U.S. clients, with access to new global talent and distribution channels. Lowe Campbell Ewald will serve as the networks primary partner and standard-bearer in the key U.S. market. Other IPG domestic agencies that have been working with Lowe, such as Deutsch, will continue to tap into the network on certain international client engagements, as long as these do not conflict with Lowe Campbell Ewald clients.

Mr. Roth concluded, Bill Ludwig is leaving the agency poised for growth. We wish him well and thank him for his many contributions to the agency over a 31-year career, including putting in place a new generation of management that understands contemporary integrated marketing and the digital landscape. Mr. Ludwig is at work on an exciting new chapter in a storied career, which could see him remain connected to IPG. This new venture will leverage his combination of business leadership and creative talent, and details are expected to be announced in the near future.

According to Mr. Wall, This is a great opportunity for us to keep building momentum with an agency weve had success partnering with in the past few years. They have strength across the full range of marketing channels and, as our organizations worked closely over the past three months preparing for and winning the Cadillac brief, led by Jim and Tony, we came to the realization that this is an alignment that makes too much sense for us not to pursue.

This is a great honor personally, but above all its a terrific opportunity to continue building our agency with a group of senior executives who have been together for some time and whose focus has always been on doing what is best for our clients, said Mr. Palmer. When you add to that the potential of representing Lowe in the U.S. and partnering with such a great global network, then you realize that this is a big day in the history of our agency.


About Interpublic
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Mithun, Carmichael Lynch, Deutsch, Gotham Inc., Hill Holliday, ID Media, Lowe Campbell Ewald, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.

About Lowe and Partners
Lowe and Partners is a global network of advertising and communication agencies with presence in over 80 countries around the world. Lowe is a distinctive network of diverse agencies, rich in local culture with both intimacy and scale. Lowe comes together when and where clients need them, as a nimble community of strategic and creative collaborators. Clients call it reach without compromise. Lowe builds powerful ideas that create enduring, popular ideas that solve business problems, cross channels and change behavior on and offline. Clients include General Motors, Unilever, IKEA and Idea! Telecom.

About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.]]> ]]>
2013-07-09 15:38:30
Interpublic Announces Changes at Campbell Ewald https://www.adforum.com/agency/5426/press-releases/23290/interpublic-announces-changes-at-campbell-ewald https://www.adforum.com/agency/5426/press-releases/23290/interpublic-announces-changes-at-campbell-ewald

Interpublic Group (NYSE: IPG) announced today a number of changes in its Detroit-headquartered Campbell Ewald advertising and integrated marketing agency.

Effective immediately, Jim Palmer will assume responsibility as CEO. Kathleen Donald, the agency’s current President, will become Chief Operating Officer, taking on additional management responsibilities. Following the successful collaboration that led to the recent win of Cadillac, Campbell Ewald will join Lowe, serving as the U.S. hub for the Lowe and Partners Worldwide network, and will be renamed Lowe Campbell Ewald.

“These are exciting developments in the evolution of Campbell Ewald that position the agency for the future and place it on the global stage,” said Michael I. Roth, Interpublic’s Chairman and CEO. “Jim Palmer has been a key driver of client growth at the agency for some time now and recently led the IPG team that won the Cadillac assignment. He’ll be a strong CEO for Lowe Campbell Ewald, working alongside Kathleen, Chief Creative Officer Mark Simon and a cohesive senior team.”

Mr. Roth added that the formal linkup between Campbell Ewald with Lowe “brings a strong, full-service U.S. agency together with a global network led by Lowe Chairman Tony Wright and CEO Michael Wall. We saw the power of this combination in the Cadillac win, as well as on other recent international client work. Jim and his leadership team are highly supportive of this new relationship as they can continue delivering high-quality, full-service marketing to existing U.S. clients, with access to new global talent and distribution channels. Lowe Campbell Ewald will serve as the network’s primary partner and standard-bearer in the key U.S. market. Other IPG domestic agencies that have been working with Lowe, such as Deutsch, will continue to tap into the network on certain international client engagements, as long as these do not conflict with Lowe Campbell Ewald clients.”

Mr. Roth concluded, “Bill Ludwig is leaving the agency poised for growth. We wish him well and thank him for his many contributions to the agency over a 31-year career, including putting in place a new generation of management that understands contemporary integrated marketing and the digital landscape.” Mr. Ludwig is at work on an exciting new chapter in a storied career, which could see him remain connected to IPG. This new venture will leverage his combination of business leadership and creative talent, and details are expected to be announced in the near future.

According to Mr. Wall, “This is a great opportunity for us to keep building momentum with an agency we’ve had success partnering with in the past few years. They have strength across the full range of marketing channels and, as our organizations worked closely over the past three months preparing for and winning the Cadillac brief, led by Jim and Tony, we came to the realization that this is an alignment that makes too much sense for us not to pursue.”

“This is a great honor personally, but above all it’s a terrific opportunity to continue building our agency with a group of senior executives who have been together for some time and whose focus has always been on doing what is best for our clients,” said Mr. Palmer. “When you add to that the potential of representing Lowe in the U.S. and partnering with such a great global network, then you realize that this is a big day in the history of our agency.”


About Interpublic
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNA GLOBAL, McCann, Momentum, MRM, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands include Campbell Mithun, Carmichael Lynch, Deutsch, Gotham Inc., Hill Holliday, ID Media, Lowe Campbell Ewald, Mullen and The Martin Agency. For more information, please visit www.interpublic.com.

About Lowe and Partners
Lowe and Partners is a global network of advertising and communication agencies with presence in over 80 countries around the world. Lowe is a distinctive network of diverse agencies, rich in local culture with both intimacy and scale. Lowe comes together when and where clients need them, as a nimble community of strategic and creative collaborators. Clients call it ‘reach without compromise.’ Lowe builds powerful ideas that create enduring, popular ideas that solve business problems, cross channels and change behavior on and offline. Clients include General Motors, Unilever, IKEA and Idea! Telecom.

About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University. ]]>
2013-07-09 15:38:30
Campbell Ewald Awards CE CITY Scholarship https://www.adforum.com/agency/5426/press-releases/30449/campbell-ewald-awards-ce-city-scholarship https://www.adforum.com/agency/5426/press-releases/30449/campbell-ewald-awards-ce-city-scholarship

Marketing communications agency Campbell Ewald (CE) announced today that it has awarded its CE CITY Scholarship to Matt Roman, a Riverview, Mich., native currently enrolled at the College for Creative Studies (CCS).

Roman, a senior in CCS Advertising Department, will receive tuition funding for his final year of study as well as employment at CE upon graduation. CCS is a private, fully accredited college located in Detroit that offers both Master and Bachelor of Fine Art degrees to more than 1,400 students pursuing creative disciplines. CE established the CE CITY Scholarship in 2011 to demonstrate its commitment to developing the next generation of creative talent in Detroit and offer students an early inside look at a career within the ad industry.

This scholarship recognizes the incredible creative abilities that Detroit area college students have to offer, said Mark Simon, Chief Creative Officer at Campbell Ewald. We saw an impressive array of strengths and talents this year and were blown away by their knowledge of the industry, their conceptual thinking and their execution skills. Were excited to have Matt joining CE and to help him develop his talents further."

CE CITY Scholarship applicants are required to participate as a mentor in the CE CITY Workshop, a hands-on experience for Detroit high school students to learn about the advertising creative process from CE professionals, CCS faculty and CCS students. Scholarship recipients are chosen based on successful leadership within the Workshop, creative portfolio submissions and personal CE executive interviews.

This scholarship and mentoring program has become an amazingly successful part of the experience our students receive in the Advertising Department, said Mark Zapico, Chair of the Advertising Department at the College for Creative Studies. Not only are they working in a real-world environment, they are taught that giving back to the community is as important as the jobs they get. CE has been a major supporter of this award-winning program, and for that we are truly grateful.

Roman is a graduate of Riverview Community High School and currently majoring in advertising and minoring in graphic design at CCS. His employment with CE will begin upon graduation in 2014.

About Campbell Ewald

Campbell Ewald is one of the nations largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paint and Stain, OnStar, USAA, the United States Navy, Western Governors University and Zipcar.

About College for Creative Studies

Located in the heart of Detroit, the College for Creative Studies (CCS) educates artists and designers to be leaders in creative professions. A private, fully accredited college, CCS enrolls more than 1,400 students pursuing Bachelor of Fine Arts (BFA) and Master of Fine Arts (MFA) degrees.

Students in the BFA program can major in Advertising: Copywriting, Advertising Design, Crafts, Entertainment Arts, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, Product Design and Transportation Design, in addition to a dual major Art Education program. Students in the MFA program can major in Interdisciplinary Design and Transportation Design. The College also offers non-credit courses in the visual arts through its Continuing Education programs and opportunities for youth through its Community Arts Partnerships programs.

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2013-06-27 16:30:00
Campbell Ewald Awards CE CITY Scholarship https://www.adforum.com/agency/5426/press-releases/23291/campbell-ewald-awards-ce-city-scholarship https://www.adforum.com/agency/5426/press-releases/23291/campbell-ewald-awards-ce-city-scholarship

Marketing communications agency Campbell Ewald (CE) announced today that it has awarded its CE CITY Scholarship to Matt Roman, a Riverview, Mich., native currently enrolled at the College for Creative Studies (CCS).

Roman, a senior in CCS’ Advertising Department, will receive tuition funding for his final year of study as well as employment at CE upon graduation. CCS is a private, fully accredited college located in Detroit that offers both Master and Bachelor of Fine Art degrees to more than 1,400 students pursuing creative disciplines. CE established the CE CITY Scholarship in 2011 to demonstrate its commitment to developing the next generation of creative talent in Detroit and offer students an early inside look at a career within the ad industry.

“This scholarship recognizes the incredible creative abilities that Detroit area college students have to offer,” said Mark Simon, Chief Creative Officer at Campbell Ewald. “We saw an impressive array of strengths and talents this year and were blown away by their knowledge of the industry, their conceptual thinking and their execution skills. We’re excited to have Matt joining CE and to help him develop his talents further."

CE CITY Scholarship applicants are required to participate as a mentor in the CE CITY Workshop, a hands-on experience for Detroit high school students to learn about the advertising creative process from CE professionals, CCS faculty and CCS students. Scholarship recipients are chosen based on successful leadership within the Workshop, creative portfolio submissions and personal CE executive interviews.

“This scholarship and mentoring program has become an amazingly successful part of the experience our students receive in the Advertising Department,” said Mark Zapico, Chair of the Advertising Department at the College for Creative Studies. “Not only are they working in a real-world environment, they are taught that giving back to the community is as important as the jobs they get. CE has been a major supporter of this award-winning program, and for that we are truly grateful.”

Roman is a graduate of Riverview Community High School and currently majoring in advertising and minoring in graphic design at CCS. His employment with CE will begin upon graduation in 2014.

About Campbell Ewald

Campbell Ewald is one of the nation’s largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paint and Stain, OnStar, USAA, the United States Navy, Western Governors University and Zipcar.

About College for Creative Studies

Located in the heart of Detroit, the College for Creative Studies (CCS) educates artists and designers to be leaders in creative professions. A private, fully accredited college, CCS enrolls more than 1,400 students pursuing Bachelor of Fine Arts (BFA) and Master of Fine Arts (MFA) degrees.

Students in the BFA program can major in Advertising: Copywriting, Advertising Design, Crafts, Entertainment Arts, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, Product Design and Transportation Design, in addition to a dual major Art Education program. Students in the MFA program can major in Interdisciplinary Design and Transportation Design. The College also offers non-credit courses in the visual arts through its Continuing Education programs and opportunities for youth through its Community Arts Partnerships programs.

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2013-06-27 16:30:00
Campbell Ewald Named Agency of Record For Western Governors University https://www.adforum.com/agency/5426/press-releases/30450/campbell-ewald-named-agency-of-record-for-western-governors-university https://www.adforum.com/agency/5426/press-releases/30450/campbell-ewald-named-agency-of-record-for-western-governors-university

DETROIT, MI, May 29, 2013 Marketing communications agency Campbell Ewald (CE) announced today that it has been named Agency of Record for Western Governors University (WGU), a nonprofit, online university serving nearly 40,000 students in all 50 states. WGU selected CE after a review that included several major U.S. agencies. CE will be responsible for the universitys national and state-based marketing and advertising.

WGU is revolutionizing higher education in America, said Angela Zepeda, President, Managing Director, of CE. CE is very excited to work with this innovative university to help them communicate their unique positioning in student-centered, affordable, competency-based learning.

WGU was founded in 1997 by 19 U.S. governors with a mission to expand access to higher education through online, competency-based degree programs. Created to provide a flexible, affordable college option for working adults, WGU has flourished into a national university and was recently named one of Fast Companys 50 Most Innovative Companies for 2013. WGU offers more than 50 accredited bachelors and masters degree programs in business, IT, K-12 teacher education, and health professions, including nursing.

WGU is known in higher education for our innovation and focus on the success of our students, said WGUs Chief Marketing Officer Patrick Partridge. Because CE is known as an innovator in marketing and advertising, they are a good fit for WGU. We look forward to working with them.

This win follows a number of new business coups from CE including Zipcar and Edward Jones.

About Campbell Ewald

Campbell Ewald is one of the nations largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.

About Western Governors University

Western Governors University (WGU) is the first university in the U.S. offering accredited, competency-based bachelor's and master's degree programs. WGU has been featured on NPR's "All Things Considered," NBC Nightly News with Brian Williams, CNN's "Schools of Thought," and in The New York Times. WGU is accredited by the Northwest Commission on Colleges and Universities, and its Teachers College is the first exclusively online provider of teacher education to receive accreditation for its teacher licensure programs from NCATE, the National Council for the Accreditation of Teacher Education. The WGU nursing programs are accredited by the Commission for Collegiate Nursing Education* (CCNE), and its B.S. in Health Informatics is accredited by CAHIIM (Commission on Accreditation for Health Informatics and Information Management Education).

The states of Indiana, Washington, Texas, and Missouri have partnered with Western Governors University to create WGU Indiana, WGU Washington, WGU Texas, and WGU Missouri. Accredited through Western Governors University, these state-endorsed universities were established to add affordable capacity to the states higher education options by providing new college opportunities for working adults.

WGU has earned the support of more than 20 leading corporations and foundations. They include institutions such as AT&T, Bill & Melinda Gates Foundation, Lilly Endowment, HCA, Hewlett-Packard, Lumina Foundation, Microsoft, Oracle, SunGard Higher Education, and Zions Bank. More information is available at www.wgu.edu or by calling 866.225.5948.

*Western Governors University offers nursing programs that are accredited by the Commission on Collegiate Nursing Education (One Dupont Circle, NW, Suite 5380, Washington DC 20036, 202-877-6791).

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2013-05-29 17:05:12
Campbell Ewald Named Agency of Record For Western Governors University https://www.adforum.com/agency/5426/press-releases/23292/campbell-ewald-named-agency-of-record-for-western-governors-university https://www.adforum.com/agency/5426/press-releases/23292/campbell-ewald-named-agency-of-record-for-western-governors-university

DETROIT, MI, May 29, 2013 – Marketing communications agency Campbell Ewald (CE) announced today that it has been named Agency of Record for Western Governors University (WGU), a nonprofit, online university serving nearly 40,000 students in all 50 states. WGU selected CE after a review that included several major U.S. agencies. CE will be responsible for the university’s national and state-based marketing and advertising.

“WGU is revolutionizing higher education in America,” said Angela Zepeda, President, Managing Director, of CE. “CE is very excited to work with this innovative university to help them communicate their unique positioning in student-centered, affordable, competency-based learning.”

WGU was founded in 1997 by 19 U.S. governors with a mission to expand access to higher education through online, competency-based degree programs. Created to provide a flexible, affordable college option for working adults, WGU has flourished into a national university and was recently named one of Fast Company’s 50 Most Innovative Companies for 2013. WGU offers more than 50 accredited bachelor’s and master’s degree programs in business, IT, K-12 teacher education, and health professions, including nursing.

“WGU is known in higher education for our innovation and focus on the success of our students,” said WGU’s Chief Marketing Officer Patrick Partridge. “Because CE is known as an innovator in marketing and advertising, they are a good fit for WGU. We look forward to working with them.”

This win follows a number of new business coups from CE including Zipcar and Edward Jones.

About Campbell Ewald

Campbell Ewald is one of the nation’s largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.

About Western Governors University

Western Governors University (WGU) is the first university in the U.S. offering accredited, competency-based bachelor's and master's degree programs. WGU has been featured on NPR's "All Things Considered," NBC Nightly News with Brian Williams, CNN's "Schools of Thought," and in The New York Times. WGU is accredited by the Northwest Commission on Colleges and Universities, and its Teachers College is the first exclusively online provider of teacher education to receive accreditation for its teacher licensure programs from NCATE, the National Council for the Accreditation of Teacher Education. The WGU nursing programs are accredited by the Commission for Collegiate Nursing Education* (CCNE), and its B.S. in Health Informatics is accredited by CAHIIM (Commission on Accreditation for Health Informatics and Information Management Education).

The states of Indiana, Washington, Texas, and Missouri have partnered with Western Governors University to create WGU Indiana, WGU Washington, WGU Texas, and WGU Missouri. Accredited through Western Governors University, these state-endorsed universities were established to add affordable capacity to the states’ higher education options by providing new college opportunities for working adults.

WGU has earned the support of more than 20 leading corporations and foundations. They include institutions such as AT&T, Bill & Melinda Gates Foundation, Lilly Endowment, HCA, Hewlett-Packard, Lumina Foundation, Microsoft, Oracle, SunGard Higher Education, and Zions Bank. More information is available at www.wgu.edu or by calling 866.225.5948.

*Western Governors University offers nursing programs that are accredited by the Commission on Collegiate Nursing Education (One Dupont Circle, NW, Suite 5380, Washington DC 20036, 202-877-6791).

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2013-05-29 17:05:12
SIX EARLY EDUCATORS HONORED AS 2013 PRESCHOOL TEACHER OF THE YEAR WINNERS https://www.adforum.com/agency/5426/press-releases/15781/six-early-educators-honored-as-2013-preschool-teacher-of-the-year-winners https://www.adforum.com/agency/5426/press-releases/15781/six-early-educators-honored-as-2013-preschool-teacher-of-the-year-winners LOS ANGELES – Six early childhood educators will be honored as the Los Angeles County Preschool Teacher of the Year Award winners. Selected from a large pool of nominated teachers throughout Los Angeles County, the awards honor outstanding teachers in each of the county’s five Supervisorial districts, who go above and beyond the call of duty to prepare their students for kindergarten and beyond. The winners will be recognized during an evening celebration at the Globe Theatre in Universal Studios Hollywood on Thursday, April 4, 2013.

The winners are Beatriz Sackett at John Tracy Clinic in Los Angeles; May Webster at Whelan State Preschool in Lennox; Christine Morrison at Stanley Mosk Elementary in Winnetka; Antonio Garza, Jr., at Los Molinos Elementary in Hacienda Heights; Juana M. Guzmán at All Season's Children's Learning Center in Arcadia; and Jennifer Weisbart at Burbank Elementary in Pasadena.

Los Angeles Universal Preschool (LAUP) is a non-profit organization whose mission is to provide access to quality preschool education to the children of Los Angeles County. LAUP has been honoring exceptional preschool teachers through these awards for six years. The recognition includes a $2,000 prize for each winner through the Elizabeth Lowe/Bob Weekley Award for Excellence in Preschool Teaching.

“These winners are a talented group of educators and are truly the unsung heroes in the field of early education,” said Celia C. Ayala, chief executive officer of LAUP. “All six make an extraordinary impact on each child that crosses their path, and devote their energy to help bring out the best in each preschooler. Because of their individual and collective experiences, thousands of children are thriving today and better prepared for their futures.”

LAUP will also present Los Angeles County Supervisor Zev Yaroslavsky with the Elizabeth Hamilton Lowe Child Advocacy Award for his commitment and dedication to the development of young children. News Anchor Ellen Levya of KABC-TV Channel 7 will serve as Master of Ceremonies. Visit www.laup.net for event information.

About LAUP: Los Angeles Universal Preschool (LAUP) is a non-profit network of more than 300 preschool sites, established to fund a free or low-cost, quality preschool education to the children of Los Angeles County in order to better prepare four-year-olds to succeed in school. LAUP has raised the level of quality preschool programs throughout the county by advancing teacher training, enriching curricula and offering a safe and nurturing environment for more than 60,000 preschoolers since 2005. LAUP is funded in part by First 5 LA. www.laup.net.

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2013-04-04 17:46:00
The New Expresso HD Bike Makes its Public Debut to Rave Collegiate Reviews at NIRSA in Las Vegas https://www.adforum.com/agency/5426/press-releases/15783/the-new-expresso-hd-bike-makes-its-public-debut-to-rave-collegiate-reviews-at-nirsa-in-las-vegas https://www.adforum.com/agency/5426/press-releases/15783/the-new-expresso-hd-bike-makes-its-public-debut-to-rave-collegiate-reviews-at-nirsa-in-las-vegas Sunnyvale, California – April 4, 2013 – Last month, Interactive Fitness introduced the new Expresso HD Bike at the National Intramural-Recreational Sports Association (NIRSA) Annual Conference & Recreational Sports Exposition in Las Vegas, and it received rave reviews from college recreation leaders, including from attendees who competed in the NIRSA Interactive Cycling Challenge.

Gaining fans at dozens of colleges across the nation, the Expresso Bike from Interactive Fitness is an exciting new way to engage students and members. Additional information about the Expresso Bike from Interactive Fitness is available by going to the Interactive Fitness college website.

In Las Vegas, as an example of the kind of engaging community competitions available on the Interactive platform, the NIRSA Interactive Cycling Challenge featured eight men and eight women from colleges and universities across the nation, representing their schools in a single-elimination, bracketed cycling challenge. In the women’s competition, Allison Yarrow from Millersville University won the title with Ali Casqueiro from Oregon State finishing second, Danielle Caldwell from Oregon State finishing third, and Emily Charnowsi from Boston College finishing fourth.

Casqueiro is the Membership Coordinator in the Department of Recreational Sports at Oregon State University. “I signed up to compete on the new Expresso HD Bike at NIRSA in Las Vegas to be part of something active and engaging in my first visit to NIRSA. I had never seen the Expresso HD Bike before, but as an avid cycler and as a cycling instructor, I was curious,” said Casqueiro. “After my first ride on the Expresso HD Bike I was definitely hooked! The opportunity to ride against others, the whole interactive part, it was so different for me. Sometimes training for cycling can be a lonely sport; you need to visualize in your mind what a course might look like, with the Expresso Bike you don’t need to visualize, it’s all there for you. The courses were great, and varied, definitely challenging. That last ride we had I was exhausted. A whole different workout every time I was on the Expresso Bike. I’ve seen bikes like this before, but never rode on one. It was a really fun experience, I enjoyed the competition and the camaraderie, the virtual completion ability gives you the competitive spirit in a virtual setting that is refreshing and unique.”

In the men’s competition, Matt Stancel from the University of Iowa took first place and won the $300 prize, with Reed Phinisey from the University of Nebraska-Lincoln finishing second, Jared Utterback from Montclair State third, and Steve DiPaolo from Stanford University fourth.

DiPaolo is the Director of Marketing and Senior Coordinator of Rec Facilities in the Physical Education, Recreation and Wellness division of the Stanford University Athletic Department. “I had my first chance to ride the new Expresso HD Bike at NIRSA in Las Vegas. Overall, I was very impressed. When I’m working out normally I have a hard time psyching myself up, like on a spin bike or a stationary bike. The Expresso Bike makes the experience much more enjoyable,” DiPaolo said. “I thought the new Expresso Bike was quite comfortable, as a cardio bike it offers a seamless experience. The only cycling I usually do is a spin class, but with the Expresso Bike there is so much to learn, so many options, and all of them are easy to learn, easy to control. It was an enjoyable experience. We rode over three different courses, one was a 2.5 mile course, the next a five mile course, the last day, a one mile time trial. The graphics were great, compared to other bikes I’ve seen it’s like night and day. The Virtual Competition is sure a great differentiator – I think for a student or staff – giving them an additional incentive to compete on this bike. It creates an added element of excitement and interest. The two choices, competing with a friend or competing against your previous rides is impressive. I would definitely recommend the new Expresso HD Bike to anyone interested in bringing the experience of Virtual Competition in a state-of-the-art bike that encourages your riders and members.”

Phinisey is the Graduate Assistant for Strength Training and Conditioning and a Personal Training Supervisor in the Campus Recreation department at University of Nebraska-Lincoln. “I had never ridden an Expresso Bike before, but I was informed of the competition prior to the conference and I was interested in what this equipment had to offer,” said Phinisey. “Once competing and experiencing the equipment at varying intensities I was very impressed with its practicality. With being an avid cyclist I was mostly fascinated with the organic feel of the rides corresponding to courses we rode and it’s response to the manual shifting features. The Expresso Bike was un-like any other stationary bike I had ever ridden before as the bike has features that most stationary bikes don’t have, being the shifting capabilities and clip-in features. I would consider it the closest transparency to actually being outside and riding on a road or competitive bicycle. The experience was riveting to say the least, the features of this bike truly captured what it is like to ride outdoors whether that is competitively or just for recreation. The virtual competition with other colleges and other riders is great! It gives us recreational professionals an opportunity to offer some truly special programming to our student populations. I feel this type of equipment is on the cutting edge of fitness technology and with the ever-growing interest in the virtual aspect it is definitely a piece of equipment to consider for purchasing.”

Well beyond a stationary bike, the Expresso Bike from Interactive Fitness is the one product that does it all. It enables riders to experience full virtual reality, as they ride through over 40 different “worlds,” ranging from a one-mile speed course to a 20-mile mountain climb. And it replaces “cardio isolation” by keeping the riders “social” -- every Expresso Bike is connected via the Internet, enabling riders to share their rides, and compete “virtually” with riders in other locations around the country, instantly. The Expresso Bike features state-of-the-art electronics and features designed to stimulate the mind as well as the body, and enable riders in one location to virtually race against another rider or group of riders in another location. These “Virtual Races” are stored and remembered, tracking progress automatically as the rider becomes stronger and healthier.

For additional information on the Expresso Bike from Interactive Fitness, visit the Interactive Fitness college website.
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2013-04-04 16:39:29
GEICO and Good Sports Unite To Assist the Boys and Girls Club of Brockton https://www.adforum.com/agency/5426/press-releases/15784/geico-and-good-sports-unite-to-assist-the-boys-and-girls-club-of-brockton https://www.adforum.com/agency/5426/press-releases/15784/geico-and-good-sports-unite-to-assist-the-boys-and-girls-club-of-brockton April 3, 2013 (Brockton, MA) – Good Sports, a national nonprofit organization, and GEICO teamed up to support the sports program at the Boys and Girls Club of Brockton by providing them with a variety of sports equipment, including basketballs, soccer balls and flag football equipment. Most importantly, the program will receive basketball uniforms for the boys’ travel team.

“Activities like team sports can help students learn about teamwork, commitment, character, time management and sportsmanship,” said Rick Hoagland, GEICO regional vice president. “Students need proper uniforms and equipment to learn these lessons, and we’re pleased to partner with Good Sports to help support the sports program at the Boys and Girls Club of Brockton.”

As the Boys and Girls Club of Brockton’s Athletic Director, Mario Lamarre explains, “This donation is giving us more hope. Even with the best staff in the world, it is difficult to run effective programming without proper equipment. With this donation, we will be able to run numerous activities on a nightly basis, and that will help us enhance our reach to even more of these youth in the Brockton Community.”

The donation is part of an ongoing community partnership between Good Sports and GEICO that will help bring new equipment and resources to youth sports organizations in Massachusetts throughout 2013.

“Our goal is to ensure all kids have the opportunity to engage in sports and fitness and all the benefits that go along with those opportunities. We are excited to partner with GEICO to make this donation to the Boys and Girls Club of Brockton as we believe this donation will give more kids a chance to participate,” said Christy Keswick, chief operating officer at Good Sports.

About GEICO

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO’s online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.

About Good Sports

Good Sports helps to lay the foundation for healthy, active lifestyles by providing athletic equipment, footwear, and apparel to disadvantaged young people nationwide. By partnering with sporting goods manufacturers, Good Sports is able to get the necessary equipment into the hands of the kids that need it most, giving them a chance to get in the game. Since 2003, Good Sports has provided over $6 million worth of equipment to nearly 750 youth programs, impacting more than 400,000 kids. For more information on how you can support Good Sports, please visit www.goodsports.org.
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2013-04-04 15:22:17
MMA Steps Out of the Cage and Into the Bedroom in New Novel, EXTREME LOVE https://www.adforum.com/agency/5426/press-releases/15785/mma-steps-out-of-the-cage-and-into-the-bedroom-in-new-novel-extreme-love https://www.adforum.com/agency/5426/press-releases/15785/mma-steps-out-of-the-cage-and-into-the-bedroom-in-new-novel-extreme-love

Fort Collins, CO-- Releasing April 30, 2013 from Entangled Select, EXTREME LOVE is poised to be the next breakout novel in women's fiction and resonates with a message of emotional rebirth. Readers who love Lori Foster's best-selling series about MMA fighters will adore Abby Niles' new spin on the hot heroes of this sport—and the spunky women who fall for them.

After winning a lifelong battle of the bulge, life turns topsy-turvy for the book’s heroine, Caitlyn Moore. Ultimately, she learns to accept her new body and wardrobe, and finds true love in the process. "My own personal journey was the inspiration for EXTREME LOVE," explains Niles. "I lost 80 pounds. It was extremely hard for me to let go of a mind-frame I'd spent a lifetime with. I'd look in the mirror and there was a smaller version of me looking back, but I still saw every insecurity staring back at me." Niles took this premise and crafted the authentic and relatable Caitlyn, a heroine readers will root for.

Women everywhere struggle with weight loss. A central message in EXTREME LOVE encourages women to find an exercise they love—working out doesn't have to be miserable."It doesn't matter what it is: Zumba, step, combat, running...whatever sweat-inducing activity that makes you smile while you are doing it...find it. Everything else will click after that," says Niles.

Why MMA? It's a hot genre twist that makes a great backdrop for a book. "I adore and respect the sport. These men truly are warriors in their own right and when mega-hottie and extreme fighter, Dante Jones, came to life in my mind, I couldn't think of a better way to entertain readers," Niles adds.

About the book:

EXTREME LOVE by Abby Niles, Contemporary Romance, 293 pages, Print ISBN:978-1-62061-246-0, ePub ISBN:978-1-62061-247-7, from Entangled Select.

About the author:

Abby Niles has always loved to read. After having twins and becoming a stay-at-home mom, she started doodling stories to keep her sanity. She didn’t plan for writing to become an obsession, but it did. Today, she juggles a day job, two rambunctious children, and writing.

She's a huge fan of the UFC and Georges “Rush” St. Pierre and is always anticipating his next fight, where he'll defend his title. She also loves Zumba, and refuses to admit she looks more like Animal doing his Muppet flail than a sensual Latin dancer.

Twitter: @abbyniles

Facebook: http://www.facebook.com/abbynilesauthor

Author location:

North Carolina

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2013-04-04 14:12:00
Campbell Ewald Comes Home: Detroit Born Agency Announces Return to the D https://www.adforum.com/agency/5426/press-releases/30451/campbell-ewald-comes-home-detroit-born-agency-announces-return-to-the-d https://www.adforum.com/agency/5426/press-releases/30451/campbell-ewald-comes-home-detroit-born-agency-announces-return-to-the-d

DETROIT, MI, March 6, 2013 In a live press conference attended by Detroit Mayor Dave Bing, Bill Ludwig Chairman, CEO of advertising agency Campbell Ewald (CE), part of Interpublic Group announced that the company will be relocating to downtown Detroit after 35 years in Warren, MI. The agencys new headquarters will be in an old J.L. Hudson Warehouse at Ford Field on 2000 Brush Street, occupying five floors for its 600+ employees. The official move-in date is scheduled for January 2014.

CE opened its doors in February 1911 and spent its first 65 years in Detroit. With this move, CE returns to its roots and leads a number of creative agencies, entrepreneurs and tech companies that are fueling the citys vibrancy and revitalization.

This is a historical and defining moment for CE, said Ludwig. Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the citys comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.

The relocation marks an important new chapter for the agency. Once labeled Chevys Ad Agency, CE parted ways with the carmaker in 2010 after 91 years. Since then, CE has successfully diversified its client roster and increased organic growth. Already this year, the agency was awarded two new business wins Zipcar and another that will be announced soon. New clients secured in 2011 and 2012 include PIMCO, Consumers Energy and University of Michigan, to name a few.

The architect for the interior space is Neumann/Smith, a distinguished design firm based in Southfield, MI that is noted for its ingenuity and experience in workplace design. The overall design goal is to create a modern workplace that encourages greater interaction and ideation. The open layout will include numerous common areas and gathering spaces. Neumann/Smith has worked with clients such as Taubman Centers, Blue Cross and the historic Madison building.

The first time I walked in this building I thought, this is Detroit, said Ludwig. The steel, the bricks, and cement capture a city known for hard work, perseverance, determination and resilience. I feel this building is emblematic of CEs culture, as well. We have always been determined. Our creative energy is authentic. And we have certainly learned a lot about resilience over the years.


About Campbell Ewald

Campbell Ewald is one of the nations largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.


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2013-03-06 20:00:00
Campbell Ewald Comes Home: Detroit Born Agency Announces Return to the D https://www.adforum.com/agency/5426/press-releases/23293/campbell-ewald-comes-home-detroit-born-agency-announces-return-to-the-d https://www.adforum.com/agency/5426/press-releases/23293/campbell-ewald-comes-home-detroit-born-agency-announces-return-to-the-d

DETROIT, MI, March 6, 2013 – In a live press conference attended by Detroit Mayor Dave Bing, Bill Ludwig – Chairman, CEO of advertising agency Campbell Ewald (CE), part of Interpublic Group – announced that the company will be relocating to downtown Detroit after 35 years in Warren, MI. The agency’s new headquarters will be in an old J.L. Hudson Warehouse at Ford Field on 2000 Brush Street, occupying five floors for its 600+ employees. The official move-in date is scheduled for January 2014.

CE opened its doors in February 1911 and spent its first 65 years in Detroit. With this move, CE returns to its roots and leads a number of creative agencies, entrepreneurs and tech companies that are fueling the city’s vibrancy and revitalization.

“This is a historical and defining moment for CE,” said Ludwig. “Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the city’s comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.”

The relocation marks an important new chapter for the agency. Once labeled “Chevy’s Ad Agency,” CE parted ways with the carmaker in 2010 after 91 years. Since then, CE has successfully diversified its client roster and increased organic growth. Already this year, the agency was awarded two new business wins – Zipcar and another that will be announced soon. New clients secured in 2011 and 2012 include PIMCO, Consumers Energy and University of Michigan, to name a few.

The architect for the interior space is Neumann/Smith, a distinguished design firm based in Southfield, MI that is noted for its ingenuity and experience in workplace design. The overall design goal is to create a modern workplace that encourages greater interaction and ideation. The open layout will include numerous common areas and gathering spaces. Neumann/Smith has worked with clients such as Taubman Centers, Blue Cross and the historic Madison building.

“The first time I walked in this building I thought, this is Detroit,” said Ludwig. “The steel, the bricks, and cement capture a city known for hard work, perseverance, determination and resilience. I feel this building is emblematic of CE’s culture, as well. We have always been determined. Our creative energy is authentic. And we have certainly learned a lot about resilience over the years.”


About Campbell Ewald

Campbell Ewald is one of the nation’s largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.


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2013-03-06 20:00:00
Campbell Ewald Comes Home: Detroit Born Agency Announces Return to the D https://www.adforum.com/agency/5426/press-releases/14944/campbell-ewald-comes-home-detroit-born-agency-announces-return-to-the-d https://www.adforum.com/agency/5426/press-releases/14944/campbell-ewald-comes-home-detroit-born-agency-announces-return-to-the-d After 35 years, Detroit’s Best and Brightest Ad Agency Returns

To Its Roots to be Part of City’s Revitalization

DETROIT, MI, March 6, 2013 – In a live press conference attended by Detroit Mayor Dave Bing, Bill Ludwig – Chairman, CEO of advertising agency Campbell Ewald (CE), part of Interpublic Group – announced that the company will be relocating to downtown Detroit after 35 years in Warren, MI. The agency’s new headquarters will be in an old J.L. Hudson Warehouse at Ford Field on 2000 Brush Street, occupying five floors for its 600+ employees. The official move-in date is scheduled for January 2014.

CE opened its doors in February 1911 and spent its first 65 years in Detroit. With this move, CE returns to its roots and leads a number of creative agencies, entrepreneurs and tech companies that are fueling the city’s vibrancy and revitalization.

“This is a historical and defining moment for CE,” said Ludwig. “Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the city’s comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.”

The relocation marks an important new chapter for the agency. Once labeled “Chevy’s Ad Agency,” CE parted ways with the carmaker in 2010 after 91 years. Since then, CE has successfully diversified its client roster and increased organic growth. Already this year, the agency was awarded two new business wins – Zipcar and another that will be announced soon. New clients secured in 2011 and 2012 include PIMCO, Consumers Energy and University of Michigan, to name a few.

The architect for the interior space is Neumann/Smith, a distinguished design firm based in Southfield, MI that is noted for its ingenuity and experience in workplace design. The overall design goal is to create a modern workplace that encourages greater interaction and ideation. The open layout will include numerous common areas and gathering spaces. Neumann/Smith has worked with clients such as Taubman Centers, Blue Cross and the historic Madison building.

“The first time I walked in this building I thought, this is Detroit,” said Ludwig. “The steel, the bricks, and cement capture a city known for hard work, perseverance, determination and resilience. I feel this building is emblematic of CE’s culture, as well. We have always been determined. Our creative energy is authentic. And we have certainly learned a lot about resilience over the years.”

About Campbell Ewald
Campbell Ewald is one of the nation’s largest communications brands, made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, the United States Navy, and Zipcar.

Contact:

Christine O’Donnell

DiGennaro Communications

codonnell@digennaro-usa.com

415.786.5711

Kelly Barnes

Campbell Ewald

Kelly.Barnes@c-e.com

248.885.1407

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2013-03-06 00:00:00
Campbell Ewald Named Brand Strategy and Creative Partner for Zipcar https://www.adforum.com/agency/5426/press-releases/30452/campbell-ewald-named-brand-strategy-and-creative-partner-for-zipcar https://www.adforum.com/agency/5426/press-releases/30452/campbell-ewald-named-brand-strategy-and-creative-partner-for-zipcar 0 0 1 450 2568 C-E 21 6 3012 14.0 96 800x600

DETROIT, MI, February 20, 2013 Marketing communications agency Campbell Ewald (CE) announced today that it has been selected as brand strategy and creative partner for Zipcar, Inc. (Nasdaq: ZIP), the world's leading car sharing network, following a competitive review.

The scope of work includes global brand strategy and campaign creative. Spend is not being disclosed.

We are thrilled to be partnering with Zipcar during such an exciting time in the companys growth, said Barbara Yolles, CMO of CE. Zipcar is such a hot brand, truly redefining the way people think about mobility. We look forward to making an impact by helping them achieve their global business goals through brand strategy and creative efforts.

Founded in 2000, Zipcar is the world's leading car sharing network with more than 777,000 members and nearly 10,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus transportation needs.

New work for Zipcar is slated to launch in Spring 2013.


About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nations largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.

About Zipcar

Zipcar is the world's leading car-sharing network with more than 777,000 members and nearly 10,000 vehicles located in major metropolitan areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com. Photos and b-roll footage are available for media purposes at www.zipcar.mediaroom.com. Zipcar and the Zipcar logo are trademarks of Zipcar, Inc.

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2013-02-20 16:44:00