TitleThe local newspaper
Campaign The local newspaper
Advertiser Göteborgs-Posten
Brand Göteborgs-Posten
Product Morning Newspaper
Business Sector Newspapers, Magazines, Books
Story The Göteborgs-Posten uses a picture of a bus-stop with a poster ad. In order to emphasize the local character of their news coverage, the poster shows a paper boy talking about a crooked sign post. The crooked sign post can be seen right next to the bus stop. Several hundred ads were created featuring real places in the city.
Media Type Billboard
Market Sweden
Art Director

Featured Work