TitleLook Who’s Driving feat. 4-year-old Sophie
BriefDriving the robust Volvo FMX truck is child’s play. To prove it, the company let a four-year-old girl, Sophie Brown, drive one by remote control across an obstacle course. After a shaky start, things get worse as Sophie goes off course, rolls the truck and smashes it through a concrete hut. But the truck makes it to the end and Sophie even gets it to do a donut. The FMX is Volvo’s toughest truck yet. Now with Automatic Traction Control.
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
Date of First Broadcast/Publication
Business Sector Trucks, Pick-Up Trucks
Story A four-year-old child and an 18-tonne remotely controlled truck play the starring roles in Volvo Trucks’ latest Live Test, “Look Who’s Driving”, which premiered on December the 3rd. Less than a week after its release the content has been viewed more than six million times and engaged people on social media platforms all around the world.
“We are of course delighted that the film has attracted so much attention and that so many people have taken notice of the kind of tough treatment our construction truck, the Volvo FMX, can handle,” says Ingela Nordenhav, Global Marketing and Communications Director for Volvo Trucks.
In the recently released background material, viewers can among much else see details of the truck’s remote control system and which techniques were required to manoeuvre the heavy vehicle.  
“In order to ensure full control of the truck, we needed to be able to control the steering, accelerator and brake with exactly the same degree of precision as if it was being driven by a real driver in the cab,” says Alister Mazzotti, coordinator for the remote control set-up.
Facts: Here’s how the remote control system works 
- The system’s remote control uses a combination of technologies including pneumatics, electronic servo systems, and conventional remote control.
- Electronically and pneumatically operated plates were attached to the brake, accelerator and clutch pedals. - The steering wheel and gear selector were operated by electronic servo systems. - After everything was installed, the remote control system was fine-tuned to operate smoothly and predictably and to ensure that the right signals were transmitted to the vehicle.
- In order to guarantee safety, two remote controls were used, one by Sophie and an emergency unit in the hands of the system’s engineers.
Facts “Look Who’s Driving”
- “Look Who’s Driving” campaign was launched December 3rd, 2015. In less than one week the content has been viewed more than six million times in countries all over the world. Besides that, it has created engagement in social media channels all over the world.
- The idea behind “Look Who’s Driving” is to expose the Volvo FMX to the toughest Live Test to date, to show how much the truck can actually take.
- The “Look who’s driving” is the seventh test in Volvo Trucks’ Live Test series, which started with The Ballerina Stunt in 2012 and includes viral successes such as The Hamster Stunt and The Epic Split. The idea behind the Live Test series is to showcase the performance of the trucks by putting them through spectacular tests.
 
- The Live Test Series in total has been viewed over 100 million times on YouTube and has been shared 8 million times online.
Media Type Web Film
Length
Sound Design Company
Copywriter
Account Director
Production Company Producer
Photographer
Production Company Producer
Designer
Copywriter
Art Director
Art Director
Art Director
Account Manager
Account Manager
Account Director
Media Agency
Editor
Post Production
Production Company
Production Company Producer
Executive Producer
Director
Director
Want to make your company shine?
» Switch to a Starter Profile
Join
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Create Your Company Profile