| Title | Neck Cracking – Starring Chiropractor Beau Hightower |
| Agency | Forsman & Bodenfors Göteborg |
| Campaign | Neck Cracking – Starring Chiropractor Beau Hightower |
| Advertiser | Volvo Trucks |
| Brand | Volvo Trucks |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Trucks, Pick-Up Trucks |
| Story | To raise awareness of truck drivers health issues and to show that Volvo Trucks understand their everyday life on the road, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.The campaign continues to adress the underlying truck drivers’ problems but we are also launching a new technology, which makes it easier to drive the truck. Volvo Dynamic Steering reduces muscular strain by up to 70%. |
| Media Type | Television |
| Length | |
| Creative Team | Mattias Berg |
| Creative Team | Maria Fridman |
| Creative Team | Bjorn Engstrom |
| Creative Team | Stefan Thomson |
| Production Company | BRF |
| Director | Nils Toftenow |
| Director | Mathias Rosberg |
| Photographer | John Sterling Ruth |