Forsman & Bodenfors Insights

Music venues are busy again, but how to get audiences to attend gigs by up-and-coming names as well as firm favourites? In Sweden, live entertainment companies Luger and Live Nation teamed up with For... read more

Comment faire découvrir des artistes plus underground que Coldplay ou The Weeknd et ramener les gens dans les salles de concert ? read more

Entre 2010 et 2019, la publicité a vécu des bouleversements majeurs. Mais certaines campagnes ont marqué bien plus que leur année. Elles ont marqué le public et la profession en générale. read more

Les Epica Awards, le prix de la création jugé par les journalistes, a eu lieu en novembre. Quelles pépites numériques ont-ils sélectionnées ? read more

The Epica Awards – the global creative prize judged by journalists – took place in November. So which digital gems did they select? read more

In our latest extract from this year's Epica Book, editor Mark Tungate chats to the competition's Agency of the Year read more

Electric car brand Polestar sends emotional breakup letter to the car industry. read more

Work is not about what you are, but what you do. read more

Don't present any crap. If no one presents anything crappy, the world will be soaked in brilliant work. read more

In a series of ten second films, Volvo lets us meet different real family constellations in personal situations relating to their lives. read more