Contact Information

Stora Badhusgatan 37 5th floor
Göteborg 411 21
Sweden
Phone: 46 31 17 67 30
Email:
Website:

Basic Info

Founded in: 1986

Network:

Employees: 120

Awards: 999

Creative Work: 289

Clients: 27

Founded in: 1986

Network:

Employees: 120

Awards: 999

Creative Work: 289

Clients: 27

Forsman & Bodenfors Göteborg

Stora Badhusgatan 37 5th floor
Göteborg 411 21
Sweden
Phone: 46 31 17 67 30
Email:
Website:

Maurten / Brand identity

In the 1960s, scientists realized that drinking carbohydrate solutions during exercise increased performance. With a mixture of sugar, salts and lemonade, the first sports drink was born. Since then, nothing has really happened on the sports fuel market. Until now.

Two years ago, Swedish biotech company Maurten discovered a way to make sports fuels easier to tolerate for our bodies by encapsulating high concentrations of carbohydrates in hydrogels. Based on the hydrogel technology, Maurten developed a new sport drink that already has redefined the field of sports fuel (just ask the world's best marathoners).

Maurten’s revolutionizing sports drinks, containing only natural ingredients (no acids, preservatives or colorants), was launched in March 2017.

When launching something totally new onto a rather stagnant market crammed with artificial and colorful products, it was important to differentiate Maurten as something else. To do so we let the philosophy behind the product permeate everything we did simply by not adding anything that wouldn’t enhance the performance. Because if you have great confidence in your product and value function and transparency, shiny neon colored packing and product names jammed with superlatives isn’t really needed.

30c5953544c53417f9c32e2dc282cded0f77471d_700x467.jpg
Logotype and packaging
737d447406225334b7d683fb6d4205cc2e116d89_700x467.jpg
06943a63666c24c7834de2771ed32f2054124e4b_700x467.jpg
Web movie
c436997735cd7f31aeb9db55f8e350e87976aefa_1920x1080.jpg
e137df6f921c4eec1c530c63bf42235d818a3987_700x467.jpg
Visuals
06f45b86fd3a62b6e7a634c3324754fdc0bad1cd_700x467.jpg
554e738bd96f11fee734897a3ae77c12deae5ed8_340x227.jpg
a0669b283719917d5547fc7de4bf9c9365e772e4_340x227.jpg
e582ac34c2465391ba6075d0040314b073f62b29_700x467.jpg
434a9e83b5bc86d3cb6f2088c423ac0515bd3ed2_340x227.jpg
13f50b9de0ebfeb2462e08b1f9849325446571e4_340x227.jpg
82647c06cd66f807dc5d7487e5c8d792521e6b90_700x467.jpg