Goodby Silverstein & Partners

San Francisco, United States
TitleBirding the Net
Campaign Birding the Net
Advertiser National Audubon Society
Brand National Audubon Society
Business Sector Culture, Leisure & Sport
Tagline Birding the Net

Birding the Net is an integrated online social media game from Audubon that lets you locate and collect animated birds living all across the Internet. We released 34 birds as banner ads over various websites. Players who register their e-mail address and collect all the birds were eligible for amazing prices. 

Media Type Case Study
Executive Creative Director
Creative Director
Creative Director

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