|Agency||Goodby Silverstein & Partners|
|Advertiser||Liberty Mutual Insurance Company|
|Date of First Broadcast/Publication|
|Business Sector||Banking, Finance, Law & Insurance|
|Story|| Liberty Mutual’s long-running Truth Tellers campaign will return this week to show audiences they can customize car insurance, so customers only pay for the coverage they need. This time, with even more memorable characters and laugh out loud humor that will continue to expand the Liberty Mutual universe. |
For this new round of work, Liberty’s cast includes an inspirational figure who goes through the transformation of a lifetime (“Before and After”), the least capable actor in Hollywood (“Bad Job”), an old man on a bench pondering his existence (“Thoughts”), and an animatronic Zoltar machine (which many will remember from the Tom Hanks movie Big) (“Zoltar”).