R/GA

New York, United States
TitleEnjoy The Air
Agency
Campaign Enjoy The Air
Advertiser Nike
Brand Nike Air VaporMax
Date of First Broadcast/Publication
Business Sector Shoes
Philosophy In order to celebrate the launch of the new Nike Air VaporMax, we created an interactive installation based on the biggest recent Nike innovation: a sole that is 100% full of air, without any other support material filling. We produced a physical 10-foot-long sole, suspended in the air of the Nike flagship store. Through Leap Motion technology, shoppers could freely control the giant sole with their hand motions. The interactive exhibit ran for a whole month in the biggest Nike store in Latin America.
Media Type Web Film
Length

Our Work