New York, United States
TitleNBA – If
Campaign NBA – If
Advertiser ESPN x NBA
Brand ESPN x NBA
PostedJuly 2020
Business Sector Sports Teams, Sports Events
Philosophy Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win.
Media Type Integrated Media/360 Activation
Group Executive Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Group Creative Director
Senior Art Director
Senior Designer
Design Director
Creative Director
Executive Strategy Director
Associate Strategy Director
Associate Director of Marketing Sciences
Senior Analyst of Marketing Sciences
Group Account Director
Account Director
Executive Production Director
Executive Producer
Director of Marketing and Communications
Director of Business Affairs
Sr. Manager of Business Affairs
Chief Marketing Officer (CMO)
VP Marketing
Senior Director of Marketing
Marketing Manager
Marketing Coordinator
Senior Media Director
Media Director
Director of Communications
VP of Communications
Media Agency
Media Network Partner

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