R/GA

New York, United States

Contact Information

450 W 33rd Street 12th Floor
New York New York 10001
United States
Email:
Website:

Bob Greenberg

Bob Greenberg

Founder & Executive Chairman
Sean Lyons

Sean Lyons

Global Chief Executive Officer
Alex  Sehnaoui

Alex Sehnaoui

SVP Global Managing Director Growth & Development
Nick Coronges

Nick Coronges

EVP Global Chief Tech Officer
Angie Hannam

Angie Hannam

EVP Global Chief Talent Officer
Wes Harris

Wes Harris

EVP Global Chief Operating Officer
Stephen Plumlee

Stephen Plumlee

Vice Chairman, Managing Partner R/GA Ventures
Ashish Prashar

Ashish Prashar

Global Chief Marketing Officer
Tiffany Rolfe

Tiffany Rolfe

EVP Global Chief Creative Officer
Ben Williams

Ben Williams

Global Chief Experience Officer
Tom Morton

Tom Morton

Chief Strategy Officer, US
Jai Tedeschi

Jai Tedeschi

VP, Global Executive Director, Culture & Operations
Robin Forbes

Robin Forbes

EVP, Managing Director, US
Ellie Bamford

Ellie Bamford

VP Head of Media
Paul Turzio

Paul Turzio

VP, MD, Marketing Sciences & CRM
Kelly Harrison

Kelly Harrison

VP, Marketing
Tuomas Peltoniemi

Tuomas Peltoniemi

EVP, Managing Director, APAC
Seamus Higgins

Seamus Higgins

VP, Chief Creative Officer, APAC
Dorothy Peng

Dorothy Peng

Managing Director, Singapore
Sook Ping Chow

Sook Ping Chow

Managing Director, Shanghai
Bruno Rovagnati

Bruno Rovagnati

SVP, Managing Director, SS LATAM
Fabiano Coura

Fabiano Coura

SVP, Managing Director, Brazil
Rebecca Bezzina

Rebecca Bezzina

Managing Director, London

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Online services

Founded in: 1977

Creative Work: 148

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Visual/Sound Identity, Strategy and Planning, Online services

Founded in: 1977

Creative Work: 148

R/GA

450 W 33rd Street 12th Floor
New York New York 10001
United States
Email:
Website:
Bob Greenberg

Bob Greenberg

Founder & Executive Chairman
Sean Lyons

Sean Lyons

Global Chief Executive Officer
Alex  Sehnaoui

Alex Sehnaoui

SVP Global Managing Director Growth & Development
Nick Coronges

Nick Coronges

EVP Global Chief Tech Officer
Angie Hannam

Angie Hannam

EVP Global Chief Talent Officer
Wes Harris

Wes Harris

EVP Global Chief Operating Officer
Stephen Plumlee

Stephen Plumlee

Vice Chairman, Managing Partner R/GA Ventures
Ashish Prashar

Ashish Prashar

Global Chief Marketing Officer
Tiffany Rolfe

Tiffany Rolfe

EVP Global Chief Creative Officer
Ben Williams

Ben Williams

Global Chief Experience Officer
Tom Morton

Tom Morton

Chief Strategy Officer, US
Jai Tedeschi

Jai Tedeschi

VP, Global Executive Director, Culture & Operations
Robin Forbes

Robin Forbes

EVP, Managing Director, US
Ellie Bamford

Ellie Bamford

VP Head of Media
Paul Turzio

Paul Turzio

VP, MD, Marketing Sciences & CRM
Kelly Harrison

Kelly Harrison

VP, Marketing
Tuomas Peltoniemi

Tuomas Peltoniemi

EVP, Managing Director, APAC
Seamus Higgins

Seamus Higgins

VP, Chief Creative Officer, APAC
Dorothy Peng

Dorothy Peng

Managing Director, Singapore
Sook Ping Chow

Sook Ping Chow

Managing Director, Shanghai
Bruno Rovagnati

Bruno Rovagnati

SVP, Managing Director, SS LATAM
Fabiano Coura

Fabiano Coura

SVP, Managing Director, Brazil
Rebecca Bezzina

Rebecca Bezzina

Managing Director, London

R/GA Establishes Lean Stack Offering in Asia Pacific

R/GA has established a Lean Experience Stack offering in Asia Pacific, enabling clients to create best-in-class digital experiences with a faster time to market, mitigated risk, and lower investment costs. The Lean Experience Stack builds and redesigns digital ecosystems for the new age, providing capabilities to help clients transform customer touchpoints. The dedicated team will lead clients’ digital evolution and consult in the adoption of agile technologies to create more meaningful customer experiences.

 

Anthony Baker, Executive Technology Director, APAC, will drive the offering throughout the region, leading development of digital solutions which include agile experience design, serverless cloud computing, cognitive technologies, modular architecture, and continuous innovation practices.

 

The Lean Experience Stack was implemented in R/GA Tokyo’s recent partnership with Shiseido Professional. R/GA streamlined the beauty brand’s content and asset management process by building a microservices architecture, which allowed Shiseido Professional to reuse core business services across a range of digital interfaces. This solution provided tailored experiences for Shiseido’s brand partners, professional stylists, end consumers, and brand administrators.

 

“With trends evolving rapidly in the beauty industry, we needed a nimble, connected platform to stay in the forefront of these shifts,” stated Claudia Kim, Vice President & Global Brand Director, Shiseido Professional. She added, “R/GA built an agile ecosystem that powered our digital innovation platform, enabling thousands of our stylists to create beauty and express themselves in the work they do – faster and more seamlessly.”

 

Additionally, R/GA consolidated Shiseido Professional’s content and asset library across the region and created a new platform enabling content to be edited and published with local autonomy in real-time. This effort maximized Shiseido Professional content across all channels in the region, drove consumers to products and salons, revamped customer relationship management systems, and reduced operational costs.

 

R/GA EVP Managing Director APAC, Tuomas Peltoniemi stated, “R/GA’s commitment to clients is to help them change in order to grow and we’ve partnered with iconic global and local brands to deliver unparalleled customer experiences in the face of exponential disruption.” Anthony Baker added, “Today’s ever shifting landscapes demand a solution that’s agile, scalable and futureproof, and we’re very excited to be helping companies make that shift with the launch of the Lean Experience Stack.”