Agency Profile (Print View) - R/GA

R/GA

New York, United States

Full Service

Agency Type
- Full Service
Core Competencies
- Full Service
- Digital
- Mobile
- Social Media
- E-Commerce
- SEO
- Marketing/Creative Services
- Experiential
- Branded Content/Entertainment
- Market Research/Consulting
- Marketing Technologies/Analytics
- Media Buying/Planning
- Corporate Communication
- Events/Sponsoring
- Branding/Product Development
- Packaging/Design
- Visual/Sound Identity
- Strategy and Planning
- Online services

Philosophy & Competitive Advantages

In this age of change, the old paradigms of perceptual-based marketing delivered via outbound messages in a topdown-driven environment are yielding to a new paradigm of transformational marketing and experiences that are accessed through inbound, on-demand and always on channels.

R/GA helps clients transform their brands through a unique combination of core competencies and service-based offerings:

Ventures

Our program helps companies tap into emerging technologies and provides startups with strategy, creative capital, and client relationships.

Consulting

By designing new business models or innovating existing ones, we create business transformation to help clients outpace digital disruption.

Design + Technology

We create innovative products and services that are designed to exist at the center of consumer’s lives.

Communications

We create campaigns from the ground up that are designed to be shared and resonate in our connected culture.

Studios

We combine content creation and prototyping, allowing us to make and innovate unlike any production house.

Architecture

By integrating architecture, design and technology we are pioneering the connection between physical space and the digital landscape.

Our IP provides clients access to many of the innovative software, products and services we created to solve the challenges of the connected age.

Network Description

A subsidiary of the Interpublic Group of Companies (NYSE:IPG), R/GA more than 2,100 employees across 18 offices in New York, Chicago, Los Angeles, Austin, San Francisco, Portland, London, Buenos Aires, Sao Paulo, Sydney, Singapore, Shanghai, Bucharest, Santiago, Istanbul, Berlin and Tokyo.

We have an open architecture model that allow us to seamlessly integrate any team combination across all our locations. Our model allow us to curate and allocate the necessary resources regardless of geographic location. Many of R/GA’s clients are tapping into teams distributed across a minimum of 2 locations. In addition, we often find that embedding our talent into existing client teams allows us to better service large scopes of business for clients such as Verizon, Google, and Nike.

Additionally, R/GA has an organic growth model. We have never made an acquisition nor merged with another company. We believe such activities are adverse to agency cultures, which are critical to successful work. All of our offices and capabilities have been grown from scratch, in conjunction with business plans approved by our parent company, Interpublic Group.

Trade Organizations

AAAA (American Association of Advertising Agencies) (United States)
American Advertising Federation (United States)
American Marketing Association (United States)
Association of National Advertisers, Inc. (United States)
Business Marketing Association (United States)
Direct Marketing Association (United States)
Mobile Marketing Association (United States)
The Interactive Advertising Bureau (IAB)
World 50

Contacts

Bob Greenberg
Founder, Chairman, CEO

Nick Law
EVP, Global Chief Creative Officer

New Business

Barry Wacksman
EVP, Global Chief Growth Officer

Public Relations

Daniel Diez
Global Chief Marketing Officer
Phone: (+1) 212 239 5544

Team

Number of Employees: 2100

Dave Edwards
SVP Managing Director, Business Development U.S.
Phone: (+1) 917-412-9716