Phone: (+44) 207 961 2041
Inspired from an early age to the power of brands; their purpose, their story and their ability to create meaningful connections, led me to a career in the communications industry spanning 20 years. It is an industry that has seen some of the most dynamic, challenging and exciting changes in brand and consumer behaviour – changes that have defined my experience and shaped my career.
I have a depth and breadth of experience across brands, sectors and communication disciplines; developing multi-media campaigns that have driven consumer and cultural impact as well as commercial value for world-class brands including: Barclays, Chanel, DHL, GSK, Patek Philippe, P&G, Stella Artois, Sony PlayStation, Twinings and Tommy Hilfiger.
I have led business at both independent and global network creative agencies, as well as client side in London, New York and Amsterdam. My career to date has been primarily focused on building consumer facing brands in partnership with clients, as well as being a client myself. More recently, I have been involved in management positions focused on marketing and business growth, building two very different agency brands.
Rob is Co-president and Chief Creative Officer of McCann London. After reading Politics at Edinburgh, and completing the copywriting and art direction course at Watford, Rob moved to Amsterdam to work for start up agency John Doe as a writer. After three years in Amsterdam, and having created the popular Sammy Says series and helped MTV Benelux to be voted most creative region worldwide, Rob moved to Mother London in 2006 where he teamed up with Lolly Thomson. After creating award-winning work across the full range of Mother’s clients and the 7th funniest ad of all time (Campaign Magazine) the pair moved to Wieden and Kennedy London as Creative Directors in 2010. Then, winning Cyber Lions for their work on Nokia, and launching the global Nestea campaign, Rob and Lolly left Wiedens to join Linus Karlsson at McCann London. They joined as Executive Creative Directors and less than a year later, they were promoted to head up the agency as Co-Presidents and Chief Creative Officers. Rob has three children and a unicorn.