Press Releases - McCann London - McCann London Press Releases at en-us Copyright 2017 NEW SHREDDIES BRAND CAMPAIGN BY MCCANN LONDON ASKS BRITAIN ARE YOU ‘SHREDDIE OR NOT?’ FOR THE DAY AHEAD. Integrated creative agency McCann London is promoting cereal brand Shreddies with a brand new creative platform.


In the spot, directed by Owen Trevor at Stink, and titled ‘Shreddie or Not?’, we follow a dad throughout his normal daily life. However, this story is inventively told in stereo: to show the alternative realities after the sliding doors moment of him eating Shreddies for breakfast or not.


The simple premise shows that when you boil life down to its fundamentals, there are two types of people. Those who choose to start their day with four layers of fortified wholegrain shreddieness, and those that don’t.

The simultaneous consequences for dad couldn’t be more different. In one reality, he’s on the ball, he’s a winner, he’s his son’s hero, a loving husband. But on the flipside, he’s unlucky, accident prone and doomed to have a bad day.  

The humorous film sets a bold new direction for one of Britain’s family favourite brands, and sits under Shreddies new ‘Shreddie or Not?’ platform, which launches on 4th September and will also be supported by OOH, tactical social and digital assets.

Laurence Thomson, Co-President and Chief Creative Officer at McCann London said: “We’ve all had them… the good days and the bad. When you wake up and it feels like the world’s your oyster, and then there are those days when you get up on the wrong side of the bed.

Here we demonstrate the importance of starting your day right, with a simple bowl of Shreddies.


Based on the creative idea ‘Shreddie or Not?’, the premise is get ready for the day ahead. A big shout out to director Owen for his great vision and the team behind this campaign. Looking forward to what comes next”. 

2017-09-05 00:00:00
McCann London hires creative duo Will Cottam and James Crosby Joining from CHI & Partners, where they spent 4.5 years, Cottam and Crosby produced work for Lexus and The Princes Trust, winning international recognition for the latter with a flurry of D&AD pencils, Cannes Lions and Clios awards. 

Cottam and Crosby said: It’s a tough decision leaving any agency that you’ve called home for so long, but it was Rob Doubal and Lol Thomson’s enthusiasm and ambition for the coming years that swung it for us. Exciting things are happening at McCann and we’re glad to be a part of it!’

They’ve joined McCann to help build on the agency’s celebrated creative success and lend a fresh, bold and innovative perspective to new and exciting client campaigns.

On hiring the creative pair, Laurence Thomson, Co-Chief Creative Officer at McCann London, said: We’re super stoked to have James and Will join our growing talent here at McCann. They have created some really bold and interesting work, which is why we’re looking forward to supercharging them into achieving more creative greatness. We have high hopes. Watch this space.”

2017-08-21 00:00:00
IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

2017-07-04 00:00:00
moneycorp appoints McCann London to help brand become first choice in foreign exchange services moneycorp, the UK-based foreign exchange service for individuals and corporate customers, has appointed McCann London to handle its creative portfolio.

McCann London won the account following a competitive pitch against two agencies, led by pitch consultant Kevin Dundas, and will now create exciting campaigns as part of moneycorp's new strategy to strengthen its position as the real expert in foreign exchange, expected to run into 2018.

The win sees moneycorp consolidate its entire portfolio of work previously handled by several agencies into McCann London as it moves forward with a compelling and consistent brand strategy across all media touchpoints.

moneycorp further bolsters McCann London’s significant roster of finance and technology clients, including Mastercard, Microsoft and insurance brand Zurich.

Mark Horgan, CEO, moneycorp, said: “We are living in a time of great change and uncertainty, and for those using foreign exchange services, there has never been a greater need for our level of expertise.

“McCann London presented a stand-out creative solution that will work through our entire business and give us the ability to make moneycorp the go-to partner in foreign exchange and international payments.”

Alex Lubar, CEO, McCann London, said: “moneycorp is at the forefront of understanding how the modern consumer uses, spends and transfers money internationally. We are looking forward to working alongside them to further build their brand and communications in a way that will stand apart from the high street banks on one side, and the latest fintech companies on the other.” 

2017-05-05 00:00:00
Russell Brand tells you how to LOOK GOOD by DOING GOOD for Teenage Cancer Trust Be a ‘massive legend’ and ‘Win the Facebook war’

Teenage Cancer Trust has today launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns. Fronted by Russell Brand, it marks the launch of the charity’s partnership with the Virgin Money London Marathon.
In a world in which recognition on social media is everything, Russell Brand lampoons our desire for self-promotion and asserts that running the 2018 Virgin Money London Marathon for the charity means you can “look good whilst doing good” by filling your social media feeds with “images of yourself training and looking fit”.
The tongue in cheek video, devised on a pro bono basis by creative agency McCann London, satirises the familiar norms of charity films by exploring our motivations for sharing our lives online, which research suggests are “grounded in very basic human motives and human motivations of creating positive relationships with other people”.
Teenage Cancer Trust is using the video as the launch pad for its charity of the year partnership with the Virgin Money London Marathon, which aims to raise £1.5m for young people with cancer. The theme for the partnership is ‘Be a Legend’ and the campaign will mobilise a team of legendary supporters to run or volunteer in the iconic event in 2018.
Currently, for every young person aged 13-24 Teenage Cancer Trust supports, there’s another they can’t. But the charity has an ambitious plan to roll out a revolutionary outreach nursing and support programme that will ensure specialist nurses can reach young people with cancer no matter where they live, be that in their local hospital or even in their homes.
Kate Collins, Director of Fundraising and Marketing, at Teenage Cancer Trust, said:
“We’re delighted to be launching our important partnership with Virgin Money London Marathon 2018 with a film that has a cheeky tone but a serious message. Huge thanks to Chris, a young man who is currently going through treatment for cancer, and our long-term supporter Russell Brand for teaming up to make the film.”
“We need hundreds of people to ‘Be a Legend’ and run or volunteer for Teenage Cancer Trust in the Virgin Money London Marathon 2018, so we can make sure that no young person faces cancer alone.”

“Every penny raised will make our vital work possible – and we can’t wait to see legends from across the UK gather in support of young people with cancer in the 2018 Virgin Money London Marathon.”
Chris, 20, who is currently being treated at the Teenage Cancer Trust hub in the UCH Macmillan Cancer Centre, said: “It was an incredible experience to be involved with the video. I was diagnosed with Osteosarcoma in January this year and the charity has been so supportive of me from the off. I study filmmaking and they have absolutely amazing facilities at the hub that have made it easy for me to get on with my studies when in treatment. Aside from that, the nurses are genuinely sensational. I could not feel in better hands.”
To join Teenage Cancer Trust’s legendary team of supporters and help them reach every young person with cancer, visit and sign up to run or volunteer in 2018. 

2017-04-28 00:00:00
A new innovation from McCann London and Cheapflights makes it easier to find a cheap escape JUST DOUBLE TAP ‘ESC’ FOR GETAWAY OPTIONS McCann London has created an innovative new tool that breathes new life in to one of the humblest of keyboard functions. EscEscape (pronounced ‘Escape Escape’), a new browser extension tool which launches today via its client the global flight search and travel deals website, Cheapflights, makes it even easier for desktop computer users to search for and find a range of short getaway options by simply double-tapping their Esc key.

Launching in the UK, US, Canada, Australia and New Zealand, and South Africa, EscEscape is a free-to-install extension for Google Chrome users. While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop. Research from Cheapflights itself also shows that over 50% of people search flights when at work.

The new EscEscape extension means that when a user taps their keyboard ‘Esc’ key twice, a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.

To promote the innovative tool, McCann London and Cheapflights are using unusual Taiwanese-style animation known to be used for news report reconstruction in their latest campaign. The online film, shows a hard-pressed office worker returning to work on a miserable day to be faced by the misery of dealing with countless emails and an overbearing boss. A series of print will also support the launch. The campaign will run for two months from 21st April.
The original concept, extension and campaign were created by McCann London.

Laurence Thomson, CCO and President of McCann London said “Whilst teleportation remains fantasy we’ve made escapism a reality with the new EscEscape Cheapfilghts browser extension. Bored at your desk by a multitude of mundanity? EscEscape takes you to the lowest priced, random travel destination, a bit like Diceman for travel, have a go it’s awesome.”

“We can spend hours every day tapping away at a keyboard, dealing with dozens of unread emails, thinking its Thursday when it’s only Tuesday,” comments Andrew Shelton, Cheapflights’ Managing Director. “It’s time for people to rediscover ‘Esc’ key, and make it their shortcut to escaping for real - double tap quick. With EscEscape, we’ve made that much easier to do. We want this neglected keyboard function to become the biggest and most important key people tap each day.”

The extension is available for free from today from the Chrome extension 

2017-04-25 00:00:00
McCann London creates digital SUBWAY® brand campaign to turn annoying cookie notifications into real cookies The SUBWAY® brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies.

Created by McCann London, the ‘cookies for cookies’ activity sees the SUBWAY® brand become the first to make cookie notifications a positive thing for customers.

The campaign launched the SUBWAY® brand’s promotional offer this week by encouraging visitors to the SUBWAY® brand’s website to turn annoying cookie notifications into real cookies.

The SUBWAY® brand will offer people who accept cookie notifications on its website the chance to enter their email address to receive a voucher to be exchanged for a free cookie in-store. The activity will run while stocks last and customers will be emailed a free cookie voucher that can be redeemed in-store within two weeks.*

In keeping with the playful nature of the campaign, the creative uses lines such as “Go forth and eat cookie” and “Just enter your e-mail address to prove you’re not some kind of robot”.

Sacha Clark, Marketing Director for the SUBWAY® brand UK and Ireland, said: “Our customers are at the centre of everything we do and we want to thank and reward them for their loyalty in an innovative – and delicious - way. What better than cookies for cookies to show our appreciation?”

Rob Doubal, Co-President and Chief Creative Officer at McCann London, added: "When the SUBWAY® team came up with the idea of turning bad cookies into good cookies I loved it.  Cleaning up the internet. One sandwich at a time. Marvellous.”


* Offer available at participating SUBWAY® stores in the UK and Ireland only. While stocks last. Participation may vary. See for details. SUBWAY® is a Registered Trademark of Subway IP Inc. ©2017 Subway IP Inc.

2017-02-15 00:00:00