Grey London

London, United Kingdom

Philosophy & Competitive Advantages

Top 3 for Campaign's Agency & Campaign of the Year. 8 out of 9 in 2013 School Report. 48 awards won last year. Current Euro Effie Agency of the Year. 27.3M of new business already won in 2013 including HSBC, Vodafone Global & Gillette.

LONG IDEAS: Most agencies talk about Big ideas. At Grey, we believe in something different. We brlieve in LONG ideas. Big ideas come and go. But, LONG ideas start earlier, live longer & travel further across media, people & culture.

OPEN CULTURE: We have a different way of working called OPEN. We've removed departmental segregation & abolished sign-off systems. OPEN allows us to bring everyone's potential together, from inception through to delivery, quickly and brilliantly.

INTEGRATED: We have deepened our specialist expertise and diversified our offering with stellar businesses coming in-house: GreyPossible (digital), The Social Partners
(social), Dialogue (shopper marketing & activation) and GreyWorks (studio & broadcast).

VERSATILE CREATIVE PRODUCT: We've developed campaigns led by new packaging solutions, product ideas, entertainment, music, PR, retail solutions, promotional propositions, internal staff campaigns, online communities & corporate repositionings. 

Network Description

Grey London is an established, leading, integrated creative agency, part of the Grey Global network.

Our network spans 432 offices across 154 cities in 96 countries.

Our ultimate parent is WPP plc, so we can plunder their resources too - as, when and if necessary

Trade Organizations

Marketing Society (United Kingdom)
Marketing Group of Great Britain (United Kingdom)
Marketing Agencies Association (formerly APMA) (United States)
Internet Advertising Bureau (United Kingdom)
Institute of Practitioners in Advertising (United Kingdom)
Incorporated Society of British Advertisers (United Kingdom)
Direct Marketing Institute
Chartered Institute of Marketing (United Kingdom)
British Interactive Media Association
Account Planning Group (United Kingdom)
Oystercatchers Club (United Kingdom)