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Philosophy & Competitive Advantages
To help you understand McCann-Erickson's philosophy we can only say that the goal of out mission is to be, both in fact and perception, the best world-wide advertising agency in the business - the quality leader among all world-wide agencies in all professional areas, particularly creativity, strategic thinking, media and account management.
* We are here to create, not replicate. * To see the world through fresh eyes. * To stand in a different place and describe what we see. * To speak with an original voice. * To connect what others have not seen as a connection. * To create advertising that consumers wish to consume. * To dramatise a penetrating truth about our clients brands. * To tell the truth so well that the customer is converted.
The company is perhaps independent. If not, it can be edited hereEdit