TitleMan in a hotel
Agency
Campaign Repicturing Homeless
Advertiser Getty Images / Fiftyfifty
Brand Getty Images / fiftyfifty
Date of First Broadcast/Publication
Business Sector Advertising & Communication
Story Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today.
Media Type Print
Chief Creative Officer
Advertising Manager

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