Havas Germany

Düsseldorf, Munich, Hamburg, Germany

Contact Information


Düsseldorf, Munich, Hamburg
Germany
Phone: (+49) 211 9916 0
Email:
Website:

Basic Info

Core Competencies: Digital, Marketing/Creative Services, Branded Content/Entertainment, Public Relations, Corporate Communication, Branding/Naming/Product Development, Design, Strategy and Planning, Others, B2B

Founded in: 1835

Network:

Employees: 250

Awards: 46

Creative Work: 50

Clients: 7

Core Competencies: Digital, Marketing/Creative Services, Branded Content/Entertainment, Public Relations, Corporate Communication, Branding/Naming/Product Development, Design, Strategy and Planning, Others, B2B

Founded in: 1835

Network:

Employees: 250

Awards: 46

Creative Work: 50

Clients: 7

Havas Germany


Düsseldorf, Munich, Hamburg
Germany
Phone: (+49) 211 9916 0
Email:
Website:

An interactive campaign in movie theaters

Fiftyfify is a German NGO whose role is to address homeless peoples’ needs. This Winter, with its agency Havas Worldwide Düsseldorf, during the coldest weeks, it turned down the air-conditioning in a movie theater to make people feel how the homeless feel every day. Instead of the traditional commercials before the movie, people viewed various testimonials of real homeless people –who alluded to the fact the 8° celsius degrees heat in the cinema wasn’t so bad compared to actual temperatures experienced living on the streets. Blankets with QR Codes were distributed in the movie theaters to raise funds.
TitleFrozen Cinema
Agency
Campaign Frozen Cinema
Advertiser fiftyfifty
Brand fiftyfifty

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PostedMarch 2013
Business SectorSubscribers Only
Media Type Ambient
Length
MarketSubscribers Only
SoundtrackSubscribers Only
Chief Creative Officer F...x G....er Subscribers Only
Art Director P....ck A....nn Subscribers Only
Art Director A...ka W...r Subscribers Only
Copywriter T....en Po....nn Subscribers Only
Management Supervisor D...el G...e Subscribers Only
Producer ..a Pe....es Subscribers Only
Producer N...ne B...es Subscribers Only
Print Producer D...ef St......ier Subscribers Only
Public Relations A...n Men.......glu Subscribers Only
Production Company J...! Subscribers Only
Executive Producer ..n B....ns Subscribers Only
Production Manager M....el K..h Subscribers Only
Director ..n H...ik D...s Subscribers Only
Director of Photography (DOP) ..m Ho.....ser Subscribers Only
Post Production Subscribers Only
Editor J..n ..m Subscribers Only