| Title | Hate Workout |
| Agency | Åkestam Holst /NoA |
| Campaign | Hate Workout |
| Advertiser | Friskis & Svettis |
| Brand | Healthy & Sweaty |
| Posted | December 2015 |
| Business Sector | Sports & Health Clubs, Gyms, Spas, Diet Clinics |
| Story | Sweden's largest gym chain. |
| Problem | To launch a new training membership, we contacted the people who had already given up by e-mail. Together with sport psychologists and fitness experts Friskis & Svettis created a completely new gym membership. The membership is a digital training program that helps you get across the point when you actually start to enjoy exercising. The membership guided you through different exercises created to slowly get your mind and body to enjoy training. |
| Media Type | Digital |
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