Havas London

London, United Kingdom
TitleDurex - In Sync
Campaign Durex
Advertiser Reckitt Benckiser
Brand Durex
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products

The ‘Get in Sync’ campaign used TV and digital to launch Durex's latest product innovation, Performax Intense, designed to help couples be more in-sync during sex. Our simple ‘Get in Sync’ TV and online campaign found a way to bring the product benefit to life, and turn a potentially tricky territory into a social phenomenon. 

We also produced an online game, where couples around the world could compete to see who was the most 'In Sync'. The average dwell time was 4 minutes, with a return rate of 40%. 

Media Type Case Study

Featured Work