TitleGaviscon Night Labs - Fat-free Takeaway Food-flavoured Frozen Yoghurt
Agency
Campaign Gaviscon Night Labs
Advertiser Reckitt Benckiser
Brand Gaviscon
Date of First Broadcast/Publication
Story The campaign continues Gaviscon’s strategy of targeting young people, whose fast-paced lives of work and socialising are giving them heartburn – with symptoms being first felt on average at 23-years-old. Despite this, people in their twenties rarely acknowledge the problem, let alone embrace a serious solution; instead, they try their best to keep going, determined that heartburn won’t ruin their fun.
Media Type Digital
Length
Agency Producer
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Director
Business Director
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Marketing Director
Marketing Manager
Senior Brand Manager
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Soundtrack Production
Soundtrack Production

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