TitleBeanz Meanz Vegan
Campaign Veganuary
Advertiser H.J. Heinz
Brand Heinz Beanz
Date of First Broadcast/Publication
Business Sector Canned Vegetables, Fruits
Story A limited-edition range of ‘Beanz Meanz Vegan’ cans, which are available exclusively from Ocado while stocks last. As well as raising awareness of its vegan credentials, the campaign aims to position Heinz Beanz as an easy, affordable option for those committing to a month of veganism this January.
Problem Veganuary, which launched in 2014, encourages people to adopt a vegan diet for January and has been growing in popularity in recent years – with more than a quarter of a million people taking part in 2019. As part of this campaign, Heinz has also commissioned research to understand the biggest barriers and challenges of Veganuary in a bid to help those partaking in 2020
Media Type Container Premium
Chief Creative Officer
Advertising Manager

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