Press Releases - Havas London - Havas London Press Releases at en-us Copyright 2017 OPTREX BRINGS ‘SCREEN EYES’ INTO FOCUS IN NEW HAVAS CAMPAIGN -Eye care brand debuts spot from Black Mirror director Owen Harris-

Are you reading this on a laptop, tablet or mobile? If so, there’s a good chance you may have Screen Eyes: the focus of a new campaign from RB eye care brand Optrex.

While technology, lifestyle and habits have evolved dramatically over the past 15 years, our bodies have not kept pace – and modern life is taking its toll on our eyes. Screen Eyes is that uncomfortable, dry feeling in your eyes that occurs from looking at screens for a long period of time. This is because staring at screens results in you blinking up to 60% less, reducing the spread of tears and disturbing the protective layer of your eye, causing moisture to evaporate. So the more you stare at screens, the more dry and irritated your eyes feel.

To raise awareness of this very modern problem – and to promote its flagship ActiMist 2in1 Dry + Irritated Eye Spray, a mess free and easy to apply spray* that restores your eyes’ natural moisture – eye care brand Optrex has launched a new TV, press, digital and point-of-sale campaign, devised by creative agency Havas London.

The campaign revolves around a surreal yet eerily familiar TV spot from Black Mirror director Owen Harris, depicting a world where people have developed eyes the shape of screens. The metaphor, coupled with scenes of everyday people going about their everyday lives, connects an increasingly common ailment – dry eyes – with the technology we have become so attached to.

It has been supported by a PR campaign from Virgo Health, which married traditional media relations with a direct-to-consumer activation. A new ‘Screen Dry Eyes Health Report’, developed in partnership with optometrist Brian Tompkins, was launched to media to inform on the state of the nation’s eye health. A team of brand ambassadors also sampled Optrex ActiMist in Central London, stopping passers-by who were glued to their screens and inviting them to complete a quiz designed to help them find out which screens they use the most.

Yvette Younes, Category Manager UK Activation – Nurofen, Gaviscon & Optrex at RB says: “Screens have become fundamental to our lives – from mobile phones and tablets on our commutes, to laptops at work and TVs at home. In fact, there’s rarely a time we’re not staring at one. While 70% of British adults report having experienced symptoms of ‘Screen Eyes’ when they have been looking at a screen for a long period of time, the most common action is to simply look away. We hope this campaign goes some way to helping consumers enjoy their daily activities in more comfort, especially given that almost 60% of the people we surveyed for this campaign told us that they’re concerned about the impact of modern life on their eyes.”

Elliot Harris, Creative Director for RB at Havas, adds: “Owen [Harris, director] has brought our Screen Eyes concept to life brilliantly, crafting a world that is both surreal yet instantly recognisable. That someone of his calibre wanted to be involved is testament to the creative journey we’re on with RB, with whom we’re making some genuinely eye-catching work.”

*based on May 2016 survey of 307 consumers 

2017-10-03 00:00:00
Heathrow celebrates ‘the best Christmas gift of all’ For the first time, Heathrow is launching a video campaign at Christmas celebrating 'the best gift of all'.

The poignant film reminds us that coming home for Christmas is the best gift you can give at this special time of year.

The ad follows two much-loved and ageing teddy bears as they land at Heathrow. It captures tender moments between the couple; from the wife gently waking her sleeping husband in his seat, to his protective arm helping her onto the escalator.

As they travel through the airport, the film - set to a classic Chas and Dave soundtrack - captures all the familiar sights and sounds of the UK’s hub airport. Finally the elderly bears emerge blinking into arrivals and we see them searching the crowds for someone. We won't spoil the ending for you.

It's the next phase of Heathrow's brand campaign designed to mark its 70th anniversary and follows Heathrow's First Flight that was launched to critical acclaim earlier this summer.

Heathrow’s Commercial Director Jonathan Coen said: ‘Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year. We feel the bears’ journey through the airport at Christmas beautifully captures the emotion of walking through Heathrow arrivals into the arms of your loved ones.’

The campaign has been created by advertising agency Havas, with film direction by DOM&NIC through Outsider Productions and animation from The Mill. The piece was filmed over three days while Heathrow was fully operational with location management team, Salt overcoming the complex logistical challenges of filming across multiple terminals, on the airfield and in restricted locations to make the campaign a reality.

The film will be launched on YouTube, cinema and social channels on 14th of November. 

2016-11-14 00:00:00
Birdseye Fish Fingers Make Your Tail Wag Havas London puts the swing in one enthusiast’s step as he rushes home for his supper 

Launched over the weekend, a new above-the-line campaign from Havas London captures the excitement of a Birdseye dinner through the eyes of a small boy, as he rushes back to his kitchen from school.

Beginning at his classroom desk, to his final arrival at the dinner table, our fish finger fanatic hurriedly takes us on a stunning journey through fields of peas, past Captain Birdseye and his boat, across countryside, mountains and beaches as he wags his way to stomach satisfaction.

The TVC is just one part of an over-arching campaign from Birdseye, who after over a decade away from the nation’s screens, are bringing back Captain Birdseye in a nod to the brand’s heritage. The captain, an instantly recognisable character to the UK market has been helping British parents provide their children with a fish supper since the 1960s. His presence in the new commercial reiterates the brand’s heritage and their universal trustfulness, whilst the character of Sam, our ‘Boy with a Tail’ brings an entertaining and engaging story to the simple excitement of a favourite childhood meal.

Shot by Outsider’s award-winning director Jim Gilchrist, the 60” spot will be released as part of an 360 campaign around the resurrection of Captain Birdseye and the re-launch of 57 core products, including Fish Fingers and Garden Peas; both make an appearance upon the dinner plate of our ‘Boy with a Tail’. The campaign extends across TV, cinema, digital, outdoor, PR and instore comms and it goes live on Friday 8th April.

Steve Chantry, Birdseye Marketing Director, said “2016 is set to be a really exciting year for Birdseye and we’re looking forward to taking our brand in a fresh direction with the new campaign. We know that our consumers remember our products from their childhood with fondness and we believe that the new ad will not only reignite their latent love for the brand, but also reassure them that Birdseye is committed to quality and is a cut-above other brands”.

Havas London’s ECD, Ben Mooge said “For years, Sam, the boy in the commercial had been picked on because of his tail. We're glad that Birdseye could help with his successful rehabilitation. There's a lesson for us all here.” 

2016-04-11 00:00:00
Cut the cliché this Valentine’s with Havas London and Durex Ditch the bouquets and romantic dinners and focus on reconnecting with your loved one

London, UK – 25 January 2016: Launching today, a new campaign from Havas London for Durex encourages couples to ‘cut the cliché’ this Valentine’s day and focus instead on spending quality time with one another, reconnecting and experiencing some genuine fun and excitement.

The campaign follows research conducted by Durex which revealed that nearly half (49%) of the UK population doesn’t looked forward to Valentine’s Day, with 40% saying it’s a cliché and a further 43% stating that they would like to try something different.

The campaign focuses around binning the boring bouquet, ditching the ‘unromantic’ dinner and spending the day with one another having fun. Shot by Wanda Productions, award-winning director Wilfred Brimo, the commercial shows a young couple mowing down a field of roses to be with one another. Creating circles and spirals in the crop, the pair eventually colliding into one another with expressions of sheer glee. Symbolising the message that Valentine’s Day is about quality time not gimmicks, the ad will run on TV, online and in-store, with media handled by Zenith Optimedia.

Durex’s sex and relationship expert Alix Fox, commented, “Valentine’s Day is supposed to be the most romantic day of the year, but sadly it can easily turn into 24 hours of predictable disappointment. Durex’s research shows that a third of Brits want more spontaneity in their relationship, so we wanted to develop a campaign that would encourage people to substitute the stereotypical, commercialised Valentine’s ideas with a focus on doing something that is personal and meaningful to them.”

Yelena Gaufman, Head of Planning, Havas London commented: “Valentine’s Day brings a lot of expectation and pressure to couples, often overshadowing the meaning behind the occasion. Durex is the perfect brand to champion leaving behind the gimmicks and clichés, and to encourage intimacy on the most romantic day of the year” 

2016-01-25 00:00:00
Havas Creative Group appoints Andy Sandoz and Ben Mooge as Joint Executive Creative Directors of Havas London London 26th November: Havas Creative Group has today announced changes to the creative leadership of the business.

Andy Sandoz and Ben Mooge, currently partners of Havas Work Club, have been appointed joint Executive Creative Directors of Havas London, assuming responsibility for the agency’s entire creative output

The move will see Andy Sandoz - currently President of D&AD - and Ben Mooge - report into Europe and UK Group CEO Chris Hirst and sit on the Havas London Executive Board. Sandoz and Mooge have driven creative work that has seen Havas Work Club win both Campaign and Marketing Digital Agency of the Year; work that includes Ballantine’s tshirtOSand Space Glass, McLaren F1 and the creation of the D&AD White Pencil.

Chris Hirst, European and UK Group CEO at Havas Creative Group said, "Andy & Ben are provocative, modern and very talented creatives. They are also just great people to be around. I'm really looking forward to working with them”

Ben Mooge said “Collaboration and talent is all that matters. Bring on The Club and the Havas team together - plus anyone out there who’s up for being involved at the start of something. #squad ”

Andy Sandoz said “This is about building, and getting out of the way of, a modern team capable of rebooting the system for the better. #squadgoals ”

The appointment of Ben Mooge and Andy Sandoz comes as Hirst assembles a new-look senior leadership team for Havas Creative Group, and follows the appointment of, Mark Sinnock as European and UK CSO, Tracey Barber to Group CMO , Paul Ward as Group Head of Operations and Mark Whelan to CCO. 

2015-11-26 00:00:00
Durex & Havas London launch social media campaign video for a safe sex emoji To help young people communicate about safe sex, Durex launch a video calling for the creation of a condom emoji

London, UK - 18 November 2015 - In a new social media campaign video created by Havas London, Durex are calling for the creation of a condom emoji. Launched in the run-up to World AIDS Day on 1st December, the campaign video is live on YouTube, Facebook and Twitter. The film is designed to address the fact that emojis are the new language of young people even when it comes to starting and developing relationships, but no safe sex emoji is available yet.

The film – which uses emojis like the aubergine, hot dog and peach to show how people are currently discussing sex on mobile devices – calls on viewers to use the hashtag #CondomEmoji, and highlights World AIDS Day, reinforcing the need for better communication around safe sex.

The film was created by Shynola, a trio of London-based visual artists who have collaborated on a number of advertisement as well as music videos for the like of Queens of the Stone Age, Radiohead and Coldplay. Premier is the global PR agency on the project.

Mark Whelan, Global Creative Officer at Havas London said, “With the Oxford dictionary having recently named an emoji as word of the year, it’s clear that the way we communicate has changed. For a brand like Durex that plays an important role in helping people have safe-sex, it’s important to understand this and help young people in particular have this conversation in a way that’s natural to them.”

Volker Sydow, Global Director Durex says: “Durex believes in happier, healthier sex lives and World AIDS Day is a hugely significant reminder about the importance of safe sex. Looking at how influential messaging is in the development of relationships today, an official safe sex emoji is a simple and empowering step towards better protection and sexual wellbeing.”   

2015-11-18 00:00:00
Tracey Barber promoted to Havas Worldwide UK Chief Marketing Officer Havas Worldwide Creative Group has promoted Tracey Barber to the role of UK Chief Marketing Officer across Havas Worldwide, Havas Work Club and Havas helia.

Barber, who was previously Chief Marketing Officer at Havas helia, will lead a marketing and new business team working across Havas Creative Group’s agencies.

Since joining Havas helia in 2014, Barber has overseen the global rebrand of the agency and major new business wins including The Co-operative Bank, Gap, Peperami and Regus.

Prior to Havas helia, Barber was the Chief Marketing Officer at Kitcatt Nohr for three years. Before Kitcatt Nohr she was group marketing director at Havas EHS’s predecessor EHS 4D Group for six years. She started her career at Lowe Howard Spink and also worked as a marketing manager at Lloyds TSB.
Barber has also been a non-executive director at the Ministry of Defence since 2012 and was the vice-chairman at the 2Gether Foundation Trust, a specialist NHS trust providing social and mental healthcare services.

Daniel Floyed, Managing Partner of Havas Worldwide said: “Havas as a group is growing with great work and great clients. What we want to do is take this further by working together. Tracey is a redoubtable force in the market and I’m looking forward to seeing her applying her exceptional talent across the group.”

Tash Whitmey, the Chief Executive of Havas Helia, said: “Tracey has played a key role in helping Havas helia fulfil a lot of big ambitions over the past year and I can think of no one better to represent the group at the industry’s highest levels.”

Tracey Barber said: “It’s exciting to be given the task of working with the senior team at Havas to take a strong group of agencies to new heights. Our range of talent and experience is second to none in the industry and the challenge of communicating this to the market and helping to grow our business is something I’m relishing.” 

2015-07-23 00:00:00
BirdsEye and Havas Worldwide London launch TV ad to support ‘iFreeze, iSave’ campaign On behalf of BirdsEye, Havas Worldwide London has created a new TV ad to support the iFreeze, iSave campaign. Within the broader campaign BirdsEye focuses on leading the way in educating the nation that choosing frozen food, and freezing food, can not only help reduce food waste, but also save them money in the process.

The iFreeze, iSave initiative follows findings that reveal 1.9 million tonnes of food is wasted every year that could have otherwise been frozen and preserved for use at a later date. Aiming to help consumers save money through encouraging them to become more freezer-savvy, the brand is collaborating with a coalition of partners – including Love Food Hate Waste, Hotpoint and the British Frozen Food Federation (BFFF) – to raise awareness of Britain’s food waste issues.

The TV ad shows a young woman throwing away a fifth of all her fresh food shopping, illustrating the statistic that 20% of food is wasted in the UK every month. This amounts to £60 for the average family, in response to which the ad goes on to reference the iFreeze, iSave campaign and frozen food as an alternative. The media was handled by Havas Media and it is airing on national network TV, as well as VoD.

Commenting on the iFreeze, iSave initiative, Andy Weston-Webb, Birds Eye UK Managing Director, comments: “We’re incredibly excited by this campaign as we understand the pressures families are under to save money. Reducing food waste by making the most of the freezer will not only help families to do so but it will also help the UK to become more sustainable and resourceful, something we’re very proud to be a part of.”

Russ Schaller, Creative Director at Havas Worldwide London, commented “Many UK shoppers are unware of the amount of fresh food that they waste and the cost they incur because of it. By showing what this would look like if we were to literally throw a fifth of our food purchases in the bin we’re able to raise awareness of the issue, and encourage British families to save some money by making smarter shopping choices. It's more proof that underscores our commitment to move brands from promise to purpose.”

2015-04-09 00:00:00
Havas Wins Pitch to Join Arla Foods Global Roster The dairy company behind food brands including Lurpak, Arla brand, Castello and Cravendale entrusts global expansion Arla brand brief to Havas Worldwide London into the LATAM, Africa and South East Asia markets

Arla Foods has appointed Havas Worldwide London as the creative agency hub set to build its Arla brand across categories in emerging markets. This follows a competitive pitch between Havas Worldwide London and DLKW Lowe.

Wieden + Kennedy currently handles the global advertising account for the Arla brand, Lurpak and Cravendale (local UK). W+K’s is still the lead agency for the Arla brand globally – being responsible for strategy and master campaign guidelines, with the Havas Worldwide network brought in to focus on emerging markets. Havas Worldwide London will be running the Arla brand account centrally, partnering with teams in its healthcare network across Sao Paulo, Singapore and South Africa.

W+K did not participate in the pitch for this business as Arla wanted representation in markets where W+K are not present.

The role of an emerging markets agency is newly created by the Arla brand and will focus initially on LATAM, Africa and South East Asia. The short term scope calls for delivery of six campaigns, including TV.

Daniel Floyed, Managing Partner at Havas Worldwide London, commented: “We’re very excited with this win, Arla is a company we’ve always respected, as they share our values and passion for purpose driven brands. We’ll be putting our creative council to work straight away to meet the challenge of extending this already strong brand into emerging markets.”

Jan Worre Pedersen, Head of Global Media & Agency Management at Arla Foods, continued: “We are very confident that in Havas we have a highly strategic and creative partner that is as equally ambitious with our vision as we are. The agency passionately detailed how they’ll convey local nuances across our emerging markets and build the Arla brand through meaningful campaigns.”

2015-04-01 00:00:00
Havas poaches Chris Hirst as group chief executive of Europe Feb. 12, 2015--Campaign UK

Havas is set to hire Chris Hirst, the chief executive of Grey London, for the same role at Havas Creative Group in the UK and Europe.

In his new role Hirst will be responsible for all the Havas creative agencies, both in Europe and the UK. All the local leaders, including the UK co-managing partners of Club Havas, Martin Brooks and Daniel Floyed, will report to him.

The Havas creative agencies include Havas Worldwide, the newly rebranded Helia network and Cake.

Hirst will report to Andrew Benett, the global chief executive of Havas Worldwide and Havas Creative Group.

Grey has gone through a revival in recent years and was named Campaign’s advertising network of the year in 2014. Last week it picked up the Vodafone account from sister shop Rainey Kelly Campbell Roalfe/Y&R.

Ahead of Hirst’s departure, Grey has promoted Lucy Jameson, the chief strategy officer at Grey London, to UK chief executive.

Hirst has been the chief executive of Grey since 2009, and was the managing director of the agency for six years before that. Earlier in his career he worked at Bartle Bogle Hegarty and Fallon London.

Last month Havas brought together Work Club, the digital agency it bought last year, and its London ad agency in a new structure called Club Havas. The changes led to the departure of Russ Lidstone, the Havas Worldwide London chief executive.

Club Havas is run by Brookes, the joint chief executive of Havas World Club, and Floyed, the global brand director of Havas Worldwide London, as co-managing partners.

Jameson moved to Grey London as its chief strategy officer in June 2012. She was previously the executive strategy director at DDB UK.

Havas was unavailable for comment.

This article was first published on

2015-02-12 00:00:00
New Chivas 18 campaign captures the whisky’s complexity through the art of glass blowing Chivas Regal has launched a new global campaign highlighting the many flavours of its 18 Year Old Scotch whisky, Chivas 18.

Beautifully crafted hand-blown amber glass droplets were specially created to bring to life the complexity of the Chivas 18 blend, which has 85 flavour notes in every drop including cinnamon, honey, lavender and raspberry.

The campaign, which is created by Havas Worldwide London, spans online, social media channels, including Instagram, as well as print and outdoor. The online films and print imagery showcase a stunning composition of glass drops, each containing a different flavour note and suspended in mid-air around a bottle of Chivas 18.

World renowned glass artist Peter Layton was commissioned to design and create the hand-blown amber drops, capturing the multi-faceted nature of the blend. The photographer on the campaign was acclaimed artist Dan Tobin Smith.

The campaign will be supported by an online ‘beauty’ film showing how the droplets were made and the craftsmanship behind the campaign; a ‘behind the scenes’ film including interviews; and three other short films running on the brand’s Instagram channel.

The campaign will break this week and will run in key markets around the world, including the France, China, and Colombia.

Laura Hanratty, Chivas global marketing manager, said: “We wanted this campaign to have a strong craftsmanship story to celebrate the complexity and excellence of Chivas 18. I believe the result is better than we could have hoped; impactful, stylish and beautiful, while still conveying the strong product story and flavour message. It’s a great result.”

Andre Moreira, creative director at Havas Worldwide London said: “Each drop of Chivas 18 is a blending masterpiece. So we made sure every single drop featured in the work was individually created. It was an extremely challenging process, but in Peter Layton, Peter Smith and Dan Tobin Smith we also had the best craftsmen in the industry working with us.”

The campaign was inspired by the brand’s recent collaboration with the luxury Italian automobile design firm Pininfarina, for which Pininfarina created a patented drop shape for Chivas 18.

2014-12-08 00:00:00
Ella’s Kitchen raises funds for Kids Company with ‘Give A Sprout’ campaign Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company.

The ‘Give A Sprout’ campaign, created by Havas Worldwide London, includes digital and social media, with an online film showing how sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website.

People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK.

The six virtual sprouts, designed to be fun for kids and adults alike, each have a name and their own individual characters. They include a pirate sprout called Captain Sprout-about, an astronaut called Astro Sprout, and Mary Christmas, a sprout obsessed by Christmas.

In return for being chosen, the sprouts provide updates to recipients on their stories and adventures in the run-up to Christmas.

The campaign broke on Tuesday, December 2nd . The 60-second film, which was created and produced in-house at Havas Worldwide London, will run on YouTube as well as Ella’s Kitchen’s website and Facebook page

Further to this, people can actually get their hands on real life versions of all the sprout characters through a pop-up ‘Sprout Shop’ conceived by Mischief PR. This will be in Covent Garden on Tues 2nd and Wed 3rd December.

Mark Cuddigan, Joint Managing Director of Ella's Europe, said: “This Christmas we really wanted a campaign that would spread some Christmas cheer, but also highlight a serious message. We decided to make sprouts, a vegetable so often left on the dinner plate, the thing to give this year. Of course, thousands of children in the UK won't be getting a sprout or any sort of Christmas dinner. So for a small text donation to Kids Company, we can help them give the gift of Christmas to vulnerable children across the UK.”

Russ Lidstone, CEO of Havas Worldwide said: “It's great working with Ella's Kitchen and supporting a charity like Kids Company, especially at such an important time of year”

2014-12-04 00:00:00
Havas Worldwide London promotes Lucy Powell as new Head of Film Havas Worldwide London has promoted Lucy Powell to the role of Head of Film.

Powell replaces Leila Bartlam who is leaving the agency to join Iris.

Powell has been a TV Producer at Havas Worldwide London since 2013.
She joined the agency from JWT where worked as a TV Producer for almost three years. Prior to JWT, she spent over three-and-a-half years at BBH where she began her career.

Powell will report to Russ Lidstone, the Havas Worldwide London Chief Executive, and lead a 20 strong film and content production team. She will oversee film and content production and work closely with the Executive Creative Director Mark Fairbanks to further strengthen the agency’s creative output in film.

Russ Lidstone said: “Lucy is an exciting new generation of leader in film and TV. She's proven herself to be as excited by, and brilliant at, small scale video content creation through to large scale productions. It's great to have her lead the film team.“

Powell said: “The film department at Havas comprises a group of dynamic, skilled and dedicated producers. I am delighted to have the opportunity to head up such a great department at an agency that supports and strongly believes in the importance of film.”

2014-08-07 00:00:00
Havas Worldwide London creates “The Jokes Appeal” for CLIC Sargent charity CLIC Sargent, the UK’s leading charity for children and young people with cancer, is launching a new awareness and fundraising campaign.

Created by Havas Worldwide London, the activity is based around the idea of “The Joke Appeal”, a nationwide appeal for people to submit their jokes.

The Joke Appeal builds on the notion that laughter is a powerful thing that can bring people together and provide a moment’s relief for a young person living with cancer.

The cinema, online, social and out-of-home campaign has a soft-launch in July and will continue until the end of August, when it culminates at the Edinburgh Fringe.

Havas Worldwide has built an online hub to house submitted jokes and has recruited celebrity comedians such as Joe Wilkinson, Chris Ramsey and Simon Brodkin to help provide content and online reach. The more jokes that are submitted the more money the charity will raise.

Awareness of the appeal is driven by a 90-second film which will be shown online and launch at cinemas nationwide on 11th July. The film launch will be supported by a structured social media campaign.

CLIC Sargent’s campaign aims to create a better public understanding of the CLIC Sargent cause and impact, and particularly its support of 16-24 year olds, while raising money to help every young person with cancer that needs it.

Russ Lidstone, CEO of Havas London, said 'We're very proud to work with CLIC Sargent. Not only because it's such a fantastic cause, but with the Joke Appeal it's refreshing to use something as uplifting as laughter to raise money; the support we've already received has demonstrated just how powerful laughter can be'.

Liz North, Director of Communications and Campaigning at CLIC Sargent, said ‘Havas have created a really innovative awareness campaign in the Joke Appeal, to help us raise awareness and vital funds for our work with children and young people with cancer.

It’s perhaps surprising, but laughter can be a really important in dealing with the challenges that cancer brings, and by donating their jokes, the public will be able to show their support for children and young people with cancer.’

2014-07-09 00:00:00
Havas Worldwide London puts daters in brown paper bags for loveflutter launch campaign Havas Worldwide London has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter.

The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read.

Havas Worldwide brings this proposition to life by showing people and their quirky facts. The twist is that the facts are illustrated on paper bags, which are placed over the people’s heads, ensuring their anonymity is preserved.

The ads also feature the hashtag #QuirkyMe and the strapline ‘Bye bye boring dating’, advising users the app is available on the App Store. There are nine different executions revealing facts such as ‘I was an extra in Flash Gordon’ and ‘I book into restaurants as Franz Kafka’.

The campaign is running outdoors on regional sites across the UK

Steve Marinker, Managing Director of Havas PR UK, said: “Initial attraction may often be down to looks alone, but successful dates are more likely where personalities match. Loveflutter recognises this, and our campaign brings its unique proposition of ‘intrigue first’ to life.”

Daigo Smith, Co-Founder of Loveflutter, said: “Loveflutter is a dating approach with a difference, so we briefed Havas Worldwide London to create a campaign that would make us stand out. With this poster campaign, they’ve really achieved that.”

The advertising is being backed with a PR campaign where hordes of Londoners (by Eros in Trafalgar Square) and New Yorkers take to the streets wearing paper bags on their heads, also created by Havas Worldwide London.

2014-05-20 00:00:00
Havas Worldwide London awarded prestigious IPA CPD Gold accreditation The IPA has awarded Havas Worldwide London with its Gold Accreditation for Continuous Professional Development (CPD) .
IPA recognition for its employee initiatives follows Havas Worldwide London’s recent award as the Media Employer of the Year by Pathfinders Recruitment.
The IPA judges recognised that Havas Worldwide had put in place a strong foundation for the development of its people. Judges praised the agency’s commitment to Creative Business tools alongside its Positive Psychology and Resilience training.
Other employee initiatives that contributed to the Gold Standard award included the Havas London graduate programme and the agency’s commitment to the IPA’s Creative Pioneers and ‘Enternships’ intern programmes.
The judges were also impressed by improvements to staff development and training that will be implemented in 2014. They added: “The entry gives the impression that this is an organisation prepared to acknowledge the challenges experienced by their employees and to attempt to give them practical tools with which to meet these challenges and to flourish.’
Russ Lidstone, the chief executive of Havas Worldwide London, said: “Whilst there is always room for improvement, it’s worth taking a moment to enjoy the fact that our industry peers think we are top class in how we approach the improvement of our collective performance as a human capital business.”

2014-04-07 00:00:00
Havas Worldwide London wins organic baby food brand Ella’s Kitchen’s European advertising account Ella’s Kitchen, the organic baby and children’s food brand, has appointed Havas Worldwide London to handle their European advertising account, after a competitive pitch.

This partnership will see Havas work to develop all the creative and digital activity for Ella’s Kitchen, starting with the launch of a new product range that will run in the UK, Europe, and the US.

Founded in 2006, Ella’s Kitchen was the first brand to bring pouches to the baby food market. They currently have a 24% share of the wet baby food market (Nielsen value 13 w/e 28.12.14’), and their products, which are 100% organic, are sold in supermarkets in the UK, northern Europe and the US.

Mark Cuddigan, Joint Managing Director of Ella’s Kitchen Europe, said: “We were all blown away by the team’s approach, creativity and integrated strategic thinking throughout the pitch process, and are extremely excited about working with Havas to further develop our brand.”

Russ Lidstone, Havas Worldwide Chief Executive, said: “We’re very proud to have been chosen to work with Ella’s Kitchen. It’s such a fantastic brand with a real purpose, and it’s great to have the opportunity to help take this to the next stage.”

2014-03-06 00:00:00
Birds Eye enters new era with master brand campaign
  • Iglo Group launches “The Food of Life” campaign to champion real life, real food and real people as it aims to double the size of the business to €3.2bn by 2020
  • Group invests £60m on brand relaunch across Europe
  • UK media spend totals £16m – the UK’s biggest marketing investment to date
  • Digital to be a key focus with Birds Eye trebling spend in 2014
  • Leading UK food brand Birds Eye is unveiling a bold new advertising campaign to change the view of frozen food from ‘fall back’ to ‘first choice’. The breakthrough campaign is the first from Havas Worldwide London who were brought on board in November to help execute a new global brand positioning across all markets.

    Iglo Group is spending £60m on the brand re-launch which will include the roll out of a new logo and packaging across Europe to bring greater warmth and personality to its portfolio. In the UK Birds Eye will spend £5m on the launch phase of the campaign – and £16m on media over the year. It is also trebling digital spend in 2014 as part of its ambition to drive sales and build the brand’s reputation for great tasting food that can be enjoyed every day.

    Featuring conversations that unfold as food is cooked, shared and eaten, “The Food of life” campaign champions real food and the way real people eat and interact at meal times.

    Commenting on the campaign Birds Eye Managing Director Andy Weston-Webb said:

    “Research shows that meal times are one of the only moments in the day when households have a chance to come together and connect. Our campaign celebrates these moments and the powerful role food plays in everyday life.

    “To do this we sat with real families from across the UK for dinner and captured their natural mealtime conversations. The result is a campaign that is a genuine snapshot into real life, real food and real people.”

    The first three TV adverts will focus on Birds Eye’s most famous products including Fish Fingers and Field Fresh Peas, Chicken Grills and Bake to Perfection fish with two new major product launches supported later in the year. The Fish Fingers and Field Fresh Peas advert will be the first to appear and will be amplified with TV from Monday 3rd March and outdoor and cinema creative going live from the 10th.

    Adds Weston-Webb:

    “We wanted to create one highly emotional master brand campaign that would give us standout, instant brand recognition and place us firmly in the heart of UK meal times.”

    Commenting on the brand relaunch Havas Worldwide London CEO Russ Lidstone said:

    “We are delighted to launch ‘The Food of Life’ campaign for Iglo, following last year's pitch win. It’s a privilege to have the opportunity to help build a brand, which is such a household name across Europe.”

    To support “The Food of Life” advertising campaign and to break down traditional barriers to shopping for frozen food in-store, Birds Eye is launching a digital hub to give people all the ingredients for a better mealtime.

    The digital tool will offer inspiration by providing sharable social content themed around specific meal occasions to enhance the total meal experience – from food and drink ideas to ambiance, topics of conversation and must-have accessories or props. Social and search and display will be used to raise awareness and engagement with the meals hub.

    The first TV campaign will air at 19:45 on ITV during Coronation Street.

    2014-03-04 00:00:00
    Havas Worldwide London hires new creative team from DLKW Lowe Havas Worldwide London has hired three creatives from DLKW Lowe to join executive creative director Mark Fairbanks, the new creative chief who recently arrived at the London agency from Abbott Mead Vickers BBDO.
    Christian Sewell and Andy McAnaney have been appointed as creative directors, and Jamie Craven as the head of design. At DLKW Lowe, Sewell was the head of art and McAnaney was his partner and a creative director. Craven previously held the same position at DLKW Lowe.
    The two new creative directors at Havas Worldwide London produced some of the most high profile work while at DLKW Lowe including The RAF, Trainline, Legoland and Cif. Prior to DLKW Lowe, the duo worked at DDB, and worked on Harvey Nichols, VW Beetle and NABS accounts. They won a Cannes Lions for their VW work.
    Craven, who was previously at Fallon as deputy head of design, developed the entire rebranding for BBC Radio and also worked on Tate Modern and Sony accounts.
    “The new hires will help take the agency’s creative reputation to the next level, and bring the highest standards in idea generation and craft across every medium,” said Fairbanks.
    The former AMB BBDO creative partner, who started his career as a copywriter at Ogilvy & Mather in 1990, spent 11 years at AMV and is known for his “reappraisal” Economist poster campaign and The Nightjar app for Wrigley. Fairbanks joined Havas Worldwide London as the new ECD in January this year.
    “Andy, Christian and Jamie share my belief in fusing big ideas with outstanding craft. Plus all three are top blokes. They will add enormously to the capabilities and culture we have here at Havas Worldwide London,” Fairbanks added.

    2014-01-29 00:00:00
    Havas Worldwide London hires Emily Somers as its new managing director Havas Worldwide London has hired Emily Somers from Leo Burnett to the new role of managing director and bolstered its client services offering with an internal promotion.

    Somers, who was previously head of account management at Leo Burnett, reports into Havas Worldwide London chief executive Russ Lidstone. It is the first time that Lidstone has had an MD.

    Somers will take responsibility for some senior client relationships and will work alongside Lidstone and strategy director Anthony Edwards on strengthening the agency’s integrated offering.

    Separately, Gareth Davies, the head of account management, has been promoted to the role of client services director. Davies has been with Havas Worldwide London for six years and has led the Reckitt Benckiser, Citroën, and EDF accounts.

    Somers, who first joined Leo Burnett in 2009, ran a department of 70 people as head of account management and was also client service director for the agency’s McDonald’s account. Prior to joining Leo Burnett, she worked for 7 years at Red Bee Media across all BBC brands.

    Lidstone said: “'We have a wealth of talent at Havas Worldwide London and it's great to be able to recognise this by promoting Gareth into a broader agency management role and to strengthen it by bringing someone with Emily's calibre into the agency as managing director. With our uniquely integrated proposition it's critical that we have truly agnostic thinkers and hugely personable leaders like Emily and Gareth.”

    2013-12-05 00:00:00
    Havas Worldwide London voted UK’s best media employer Havas Worldwide London has been awarded Pathfinders Media Employer of the Year. The award, created by Pathfinders recruitment, is the UK’s only annual award, which recognises media companies’ ability to inspire and develop their staff. The finalists for 2013 included Frank PR, PHD and Kindred.
    The selection and awards process requires agencies to submit written submissions, with shortlisted agencies interviewed by a panel of expert judges from a range of HR and agency backgrounds. Testimonials and evidence of business effect are required as part of the process.
    Russ Lidstone, CEO, Havas Worldwide London said: “"Our culture and people are our most important assets and fundamental to our success as a creative business. I’m really proud that our company initiatives, approach to staff engagement, career progression and motivation has been recognised with this prestigious award."

    Havas Worldwide (which also has offices in Manchester and Edinburgh) provides its employees with a range of benefits ranging from an annual free summer music festival and free fry ups, through to all agency positive psychology courses and career specific training. It also recruits staff from a variety of sources including apprenticeship schemes and an internship focussed graduate scheme.
    Havas Worldwide employs 230 at its Alfred Place office in London and 30 in Manchester/Edniburgh

    2013-11-25 00:00:00
    Havas Worldwide London lures Mark Fairbanks as new ECD Havas Worldwide London has appointed the AMV BBDO creative partner, Mark Fairbanks as its new executive creative director.

    Fairbanks joins the agency with a remit to continue to build the agency’s creative profile and will report to CEO Russ Lidstone. He replaces Mick Mahoney who left in May to become executive creative director at RKCR/Y&R.

    Fairbanks comes to Havas Worldwide London after 11 years with AMV BBDO, having worked on several of the agency’s higher profile and creatively demanding accounts including Guinness, The Economist, Doritos, Eurostar, Snickers, and the Department of Health.

    Russ Lidstone, the chief executive of Havas Worldwide London said: “Mark is a naturally integrated thinker as well as hugely talented creative leader. He’s a top bloke, a team player and someone who has proven himself across a range of clients and channels. He joins at a great time for the agency.”

    “I see enormous potential for the agency and the opportunity to build from a position of strength,” added Fairbanks. “Russ and the team have huge plans for the agency, a vision that is genuinely exciting plus the energy and the drive to see it through. That is something I really want to be part of.”

    Fairbanks started his career at Ogilvy & Mather, joining in 1990 as a copywriter. He went on to become a creative director and was the youngest electee to the O&M board at the age of 27. He left O&M in 2001 and had a two-year stint at Leagas Delaney before joining AMV BBDO. He has won over 160 major national and international creative awards.

    He was promoted to the AMV BBDO board as creative director in 2005 and was made creative partner in 2011. During his time at AMV BBDO, he created many award-winning campaigns including Wrigley’s ‘The Nightjar’ app; Guinness Extra Cold TV work, including remakes of Surfer, Snails and the revival of Rutger Hauer; the ‘Reappraisal’ poster campaign for The Economist; The Museum of Childhood campaign; Doritos’ Mariachi campaign.

    2013-11-21 00:00:00
    Maggie’s names Havas Worldwide London as agency of record Maggie’s is the charity that offers emotional, practical and social support for anyone affected by cancer, has appointed Havas Worldwide London as its UK digital and advertising agency.

    Havas won the business in a competitive pitch against six other agencies and is already developing work for the charity.

    Maggie’s Cancer Caring Centers are places with a growing reputation for supporting people with cancer and their friends and family, through an evidence-based and comprehensive programme of support. Sitting and working alongside NHS cancer hospitals and complementing the clinical support they offer, Maggie’s now has 16 centers across the UK and ambitious plans for expansion.

    Maggie’s has brought all its communications under one agency for the first time with the appointment of Havas.

    The agency has been tasked with developing campaigns and communications for the organisation, as well as rebranding its website, in order to reach and support more people with cancer as well as addressing the charity’s fundraising communications needs.

    Sarah Matthews, Director of Marketing at Maggie’s, stated Maggie’s is at an important stage of its development as it expands its programme of support to reach more people with cancer throughout the UK. It was essential to us that we appointed an agency that understands the challenges and opportunities which Maggie’s is expanding to meet - and which would develop communications to connect with our audiences coherently and creatively. We are delighted that Havas London will be working with Maggie’s as we embark on this next period of growth.

    Russ Lidstone, CEO of Havas London, says: “Maggie’s does extraordinary work providing practical and emotional support for people affected by cancer. Their decision to bring all communications under a single agency for the first time will provide a real boost to awareness and fundraising for Maggie’s. We are privileged to have been selected take them to the next level.”

    2013-09-10 00:00:00
    Euro RSCG London launches the 'Helping Roger Federer Relax since 1981' TV campaign featuring a ‘never seen before’ side of Roger Federer for Credit Suisse Euro RSCG London has launched global TV campaign for Credit Suisse on the back of the highly regarded international press, poster and digital campaign featuring Roger Federer. The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott’s daughter. The ads also feature an original soundtrack composed by David Arch working alongside Mark Campbell and performed live by several well known jazz musicians including Guy Barker.

    “Making a silent film about somebody doing absolutely nothing is a real challenge. Jordan’s beautiful images capture that serenity but inject a compelling note of tension and intrigue. ”

    The ads show Federer seemingly ‘without a care in the world’ despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious time off without worrying about his finances. The TV campaign will run in 45 and 30 second ads on Eurosport and National Geographic in Europe, Asia and America. The ad also appears online and in airport digital media.

    The press and poster campaign which launched in January during the Australian Open was shot by the world famous photographer Mario Testino. Testino captures Federer as he has never been seen before; completely natural and relaxed, far away from the world's centre courts.

    Gerry Moira, Chairman, Euro RSCG London said; "As one of the world's most successful athletes, Roger attracts a number of high profile sponsors. The task for Credit Suisse is to establish a differentiated aspect of Roger to develop and own. We don't need to remind the world that Roger is good at tennis, merely point out that Credit Suisse has been delivering financial peace of mind to this talented young Swiss since his early days. It's a closer, more natural relationship and the Testino images capture that." 

    2011-06-08 07:23:20
    EURO RSCG LONDON LAUNCHES IMMERSIVE ANIMATION FOR CHIVAS REGAL 25 YEAR OLD Euro RSCG London has launched an online film telling the story of Chivas Regal 25 Year Old, the world’s first ‘luxury’ whisky, over 100 years after it was first born. . By creating 3D style imagery, the 3 minute film immerses people within the historic storyline of Chivas Regal 25 Year Old, from its debut in New York in 1909 through the 20th century until its rebirth in 2007.

    The narrator Joseph Fiennes takes the viewer through the story of how Chivas Regal 25 Year Old was born, prospered and then disappeared due to Prohibition and the Great Depression. The film moves through historical black and white imagery to the colour of the present day where Master Blender Colin Scott whose passion re created the legacy of Chivas Regal 25 Year Old for it’s relaunch in 2007.
    Executive Creative Director, Mick Mahoney says; “This film was a labour of love. It took 8 painstaking months to produce, and really does do justice to quality and craftsmanship of the whisky itself.”
    Film Club Productions created the film and manipulated archive Getty images in After Effects to create the 3D style imagery which pulls people into the story of Chivas Regal 25 Year Old. The Chivas Regal 25 Year Old bottle was created using Maya and is therefore CG 3D (computer generated). 

    2011-06-08 07:10:38