At Milan’s Wired Next Fest in late May, Diesel presents the Capsule, which has nothing to do with clothes.
Diesel announces the debut of “The Capsule,” a prototypical new (and purposefully uncomfortable) meeting room designed to keep conference and gathering times to an absolute minimum. The idea—spurred by the statistic that the average office worker spends around 9,000 hours in meetings during his career lifespan, in which 50% of the time is squandered according to The Guardian—was ultimately put into action by Diesel founder Renzo Rosso’s experience and ethos: “The best decisions I’ve ever made were quick”.
Premiering at Milan’s Wired Next Fest on May 25, the experimental room is made not to promote the norm, but rather, to expedite the decision-making discussions and processes that are so often unnecessarily drawn out during assemblies. Fifteen minutes is the maximum time (there’s a countdown clock); the cramped, unembellished space forces the group to get right to the point. The end result? More freedom; when choices are made quickly, there’s more time to enjoy life. This is an ultimate benefit of working for Diesel—the company continues with its progressive attitude towards an efficient work-life balance. It’s where the mantra “For Successful Living” was born.
The Capsule will be built as a set at Wired Next Fest, in which patrons will create video content to be published during the activation. Additionally, Diesel will also invite other entities—through LinkedIn, HR departments, and other companies to suggest creative ways to shorten the office meeting.
The project has been developed by Publicis Italy.