Philosophy & Competitive Advantages
The Integer Group combines a focus on consumer behavioral insight with tactical expertise in promotions, retail, field marketing and advertising. Our point of difference is in how we apply insights into planning and execution. Integer identifies insights in the relationship between consumer life stage, brand experience, and shopping/purchase behavior - the intersection of branding and selling.
The Integer Group is a member of the TBWA Marketing Services portfolio. Our network is composed of three full service retail marketing and sales promotion agencies (including Dallas) as well as their network of US and international field offices. Eventive (event management), Tic Toc (premium incentives), Karsh\Hagan (regional) and Stern Advertising (regional) round out the group.